"Between pranks, sports, tech, video games, singing, dancing, and television— there was a lot to choose from. These are the top 100 videos that became famous on the web in 2009, all in less than three minutes."
Another year comes to a close as New Years Eve 2010 draws near, and so does the first decade in this millennium. In this annual review of 2009, I'm following a similar format as my post from last year to recognize and thank everyone who has helped contribute to this blog, and to those of you who have taken the time to read, subscribe, ReTweet and share your comments. 
"First, think about the story you want to tell. Really know the audience online. Who's the audience online? Who are you going to be talking to? What's the community like? Look at all those things and how you're story fits into that, look at all the niche audiences. "Zadi said that partnerships are important, and that you should align yourself with passionate people behind the scenes. If you're good at storytelling but not editing, it will show and will bring your quality down. So focus on what you're good at and build your support system to get help with the things you're not good at, like videography, editing or marketing.
of Santa Clara, Calif.-based Visivo Communications. It became a popular live mobile streaming application for a growing list of 130+ supported handsets (including Android, iPhones (original, 3G, and 3GS - previously jailbroken only), BlackBerry, Nokia Symbian, many Windows Mobile devices, and J2ME devices. Qik launched into public beta on July 21, 2008 and now comes pre-loaded on the Nokia N97, Samsung Omnia II and other mobile devices. The new iPhone app, called Qik Live (version 4.40), works on all the iPhones (iPhone 2g, iPhone 3g, and iPhone 3gs) and on all networks (3G and WiFi) and is available from the App Store. Qik also just released a desktop app for live video sharing called, Qik-in-Touch, which is currently in private beta.
"We’re really seeing the very very beginning of this space… The real competitors are not the saturated market… the real competitors are build vs. buy.
Read the entire post on Reel SEO - Web Video Hosting is a Maturing Market – Episodic Interview
"We discussed how analytics would shape the online video industry in 2010 and beyond, and how actionable analytics that closed the feedback loop between video publishers and their online audiences would be the major trend. Online marketers looking to build their brand would continue to improve their ability to understand engagement and demographic data about their users. A more complete understanding of their users would then empower them to fine-tune their video experiences and brand advertising to reach larger audiences and generate more conversions. Media publishers seeking to monetize their content through ads would benefit through the development of user profiles and preferences built from their past behavior, the behaviors of similar users in their demographic, and their current behavior on the webpage. These profiles could be used to power data-driven decisions for ads targeting or video recommendations."
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"I thought it would be fun to have a series of various subject-matter experts chime in on various online video topics as 2009 closes out and we look at future trends for 2010 and beyond."I was excited at the opportunity, and it's something I've actually been wanting to do on my own blog for some time, and have done on my OnlineVideoPublishing.com blog with a recent guest post by Tim Hawthorne, Creating a Frenzy with Online Video Contests, with another one from Tim in the works.
In rounding out the Streaming Media West 2009 Red Carpet interviews, Peter Cervieri sits down with the man behind Brightcove, CEO and Chairman, Jeremy Allaire. Earlier that week, Brightcove released a major upgrade to its online video platform with Brightcove 4, and an entry-level version, Brightcove Express, priced for a broad market at $99. Jeremy also delivered the keynote address, Setting the Stage for 2010 and the Future of Online Video, at the Online Video Platform Summit. In addition, Brightcove won a Streaming Media Readers' Choice Award as the best premium online video platform by the readers of Streaming Media magazine."What we’ve seen happening over the last year is this incredible growth in the number of organizations and corporations, of all types, of all industries, of all sectors of societies, embracing video to enhance what they are doing on the web. I think it really reflects that the fact that end users on the Internet in this broadband age, in the online video era, expect that kind of content and respond really well to it."
In this Streaming Media West 2009 Red Carpet Interview, Peter Cervieri talks to Peter Csathy, President and CEO of Sorenson Media. Sorenson Media has a long history as an encoding solution that powered the early development of online video in Quicktime and Flash. Peter Csathy took the reins of the 14-year old video encoding and compression company turned video delivery network earlier this year. 2009 saw the successful launch of Sorenson 360, and the release of a major upgrade to Sorenson Squeeze 6 last month, which garnered the 2009 Streaming Media magazine Readers’ Choice Award for Encoding Software under $1,000 for the third year in a row. Peter also spoke at the Online Video Platform Summit on the Redefining Monetization panel session, which I had a lot of fun moderating. I've also spoke with Peter on several occasions this past year and recently featured him in two-part post, CEO Conversations: Peter Csathy, Sorenson Media's Digital Media Mastermind. He blogs regularly on his own personal blog about the digital media industry at Digital Media Update. See my post, Online Video Platform Summit - Sorenson Media to Showcase Squeeze 6 and Sorenson 360 Video Delivery Network for more on their integrated video workflow and delivery solution.
"Adobe Story takes a holistic view on script development as one of the keys to production and postproduction, using the act of script creation as a way to mask a powerful underlying metadata repository."He identified three basic markets for metadata:
In this 2009 Streaming Media West 2009 Red Carpet interview Peter Cervieri sits down with Tom Wilde, CEO of RAMP, the company formerly known as EveryZing, and the industry’s leading "Content Optimization" platform for media publishers. Tom also spoke at the Online Video Platform Summit on the SEO Panel - Optimizing Video Search and Discoverability, and is a recognized leader in the field of Internet search and online advertising. His newly rebranded company made the announcement at Streaming Media West with a new name, new and improved tools for video search and discovery, and new focus. The new Software as a Service (SaaS) platform platform is divided into four core solutions: RAMP:workflow, RAMP:discovery, RAMP:engagement, and RAMP:monetize, and is designed to help media publishers expand video search and discovery and ramp up engagement monetization of all types of web content though, "content optimization.""largely driven by the completion of our solution to a business-to-business SaaS provider to media companies. Everyzing was an older consumer destination name and we didn't feel it was reflective of what we do now and what we're doing going forward. RAMP has a nice set of meanings; ramp up your traffic, ramp up your sales, it's easier to remember."
"In the end, virtually every company of significant size out there has to begin to think like a media company. They have to produce media because that's how the marketing conversation will happen through video and through social. So I think all of this converges in the future, where there won't be any major company that isn't behaving like a media company."
"As video viewership starts to move online in large numbers, publishers stand to gain from sharing their ideas and success stories in addressing the challenges of this rapidly changing industry. Adap.tv is excited to participate in the Online Video Platform Summit, and contribute to publishers' understanding of tools and best practices for one of online video's biggest challenges: effective monetization."
In this Streaming Media West 2009 Red Carpet interview Peter Cervieri talks with Brian Shin, Founder and CEO of Visible Measures, a media measurement firm that provides independent third party measurement solutions for Internet video publishers and advertisers. Visible Measures specializes in measuring the consumption and viral distribution of Internet video. According to Brian, their patented technology platform integrates within existing video players to measure audience video engagement through a combination of how users interact with Internet content; the amount of interaction they have; and the viewing time independent of where that video content is, either on your sites, partners or blogger sites. Every interaction with the video content from each play, pause, rewind, fast-forward, share, embed and true reach is exposed for analysis. This helps online video publishers know if they're growing their audiences and helps video advertisers understand whether or not their brand messages are actually being delivered to their target audiences."Reach is a metric that makes sense to advertisers.
In this respect, Visible Measures tries to give brands a sense of what they call True Reach™. For example, when a movie studio is building up to a movie launch, there are multiple types of video that connect the brand to consumers that affect reach, frequency and impact.
- paid media (buying an ad on a site such as Yahoo, ESPN, NBC, CNN.com)
- owned media (promotional video content uploaded by a brand or its agency to drive traffic and audiences to some destination controlled by the brand)
- earned media (social video and viral video - consumers embedding, emailing or remixing a brand video, or creating their own videos inspired by the brand)
- benchmark against relevant competitors"
"You need to come at the publishing process from a holistic approach of, it's not just broadband and it's broadband as a separate business, it's an integrated digital media workflow that you absolutely have to have data. If you don't have data, you're publishing a dumb asset. Your asset is at a a disadvantage compared to every other asset that we're involved with. So put all the data around it, look at ways to generate revenue today and tomorrow that you're going to usethat asset. And once you make a blue print of that asset you can use it over and over again. You don't have to reinvent the wheel."
