According to Linda, Sun uses video for a variety of different applications but mainly for internal communications which ranges from executive communications and announcements from top leaders, state of the unions to staff, town halls and all hands meetings. She noted that one of the good things about working for a big technology company like Sun, is that they have a lot of bandwidth provisioned for a variety of video deployments. Her group helps conserve network resources by producing high quality HD video and then reducing the bit rate while maintaining high a resolution. Sun has been using Ustream for a lot of their live video and have been very happy with the service which is free too. Not all webcasts are available on demand but some are and they've also deployed Edge technology which allows employees outside the firewall to authenticate and get access to videos behind the firewall.
She pointed out that,
"What we realized early on is that it's not just about clicks but it's about how far through that video people have seen. What kind of action did they take as a result of viewing that video and was that the action we had hoped they would take."
Linda also taked with Beet.TV earlier this year, and you can see her video here.