"Adaptive bit rate encoding has been around for a few years," says Smith, "but we're really starting to see some increased uptake as broadcasters and content providers fully embrace the TV Everywhere experience. We're seeing true convergence happening."
According to Smith:
"Adaptive bit rate gives some commonality amongst these formats, (from Adobe, Apple and Microsoft), [and] all have common codec payloads in AVC and AAC. So what we're able to do is create a common encoding experience so instead of creating every stream rendition on the encoder, we're creating resolution renditions and delivering those to the network where we catch it (if you will) in what's called a network media processor (NMP)."
"If your media strategy excludes screens, revisit your strategy. There is no one platform or group of users you should exclude. Channel growth will exacerbate the problem – number of screens will increase."
• Enables experiences/resolutions - mobile to HD
– Better QoE for viewers/users
– Adds complexity: additional renditions/screens
• Chunked formatting/delivery
– Boundaries and chunk lengths vary by format
• Video & audio payload similar between formats
– AVC/H.264 -‐ Video
– AAC -‐ Audio
Envivio is a leader in solutions for multi-screen video-over-IP delivery. We design our solutions to remove the boundaries of traditional television and make the world’s video content universally enjoyable by all viewers, on any device, across any network, at any time. Now in its second decade of developing market-leading video convergence solutions, Envivio has amassed dozens of patents, pioneered video-over-IP methods, and led in the deployment of emerging standards and new technologies. Envivio’s customers include global tier-1 service providers, including eight of the top 10 mobile operators, seven of the top 10 broadband providers and three of the top four cable operators. Envivio is headquartered in South San Francisco, California and has offices worldwide including France, England, China, Singapore and Japan.