Online video, online video publishing, streaming media, OVP, OTT, web television, video advertising, marketing, startups, gadgets, social media, videoconferencing, collaboration and related topics are discussed here. Thanks for stopping by the "Klessblog."
Showing posts with label Streaming Media. Show all posts
Showing posts with label Streaming Media. Show all posts
In my last post, I mentioned that I recorded a number of interviews at Streaming Media West, the Online Video Platform Summit, and also at NewTeeVee Live, and I thought I'd take a moment to share what's coming soon on this blog. I spoke with a wide variety of people from the online video industry as well as online video platform customers, and I want to thank everyone who took the time to talk with me, to share their industry perspectives, insights and innovation. Everyone seemed to get a kick out of seeing my post-modern camera set up, which consisted of (note the weight of each item): a Kodak Zi8 pocket HD video camera (4 oz.), an Audio Technica ATR-3350 Lavalier mic (0.2 oz), a Litepanels MicroPro LED light (4 oz.), and a Photo and Sound fluid head tripod (12 lbs!)
Also, thanks to my good friend Mark Robertson, and to Grant Crowell, who assisted me on some of the videos with lighting, audio and interviews for ReelSEO Online Video Marketing Guide. Several interviews we recorded will appear on ReelSEO, and actually our eCommerce interview with Justin Foster has already been posted on ReelSEO and on the Video Commerce Consortium blog. I plan to post that interview here as well. Also, look for the videos from the Online Video Platform Summit to appear on OnlineVideo.net.
Until then, here's a list of the folks I interviewed, in order, who will be featured in upcoming videos on this blog:
Streaming Media West/Online Video Platform Summit:
I also have a few other video interviews I've been working on prior to these events, with Steven Horn, VP of Programming for Metacafe and David Burch, Communications Director of TubeMogul, that will be posted soon.
November has always been a big month in the conference circuit, and over the past several years, it has also turned into a big month for the online video industry. With major conference events like Streaming Media West, with the Online Video Platform Summit, and NewTeeVee Live, all taking place within the first two weeks of the month, these annual events have really put the "OV" in November.
Streaming Media West has been a mainstay event for me for over the last 10 years, and has been held in a number of venues in Silicon Valley and Los Angeles, and this year it returned to Los Angeles on November 2-3. I've been a presenter, moderator and panel session organizer at Streaming Media West, and for the second year in a row, I've co-chaired the Online Video Platform Summit with Eric Schumacher-Rasmussen.
Also, for the second year in a row, I made it to GigOm's NewTeeVee Live event in San Francisco, on November 10. Last year, I moderated an analytics panel at NewTeeVee Live, and this year I went as a member of the press to cover the event.
While Streaming Media West and NewTeeVee Live bring together much of the same community, to discuss similar topics and technology, the events are actually quite different.
First off, Streaming Media West is a multi-day, multi-track conference and exhibition, with an additional day of pre-conference how-to workshops on the latest streaming formats led by industry experts like Jan Ozer, Kevin Towes, Chris Knowlton. Attendance at Streaming Media West was more than 2,500 last year, and the show covers a wide spectrum of topics about the online video ecosystem from content creation and management, to monetization and distribution online video business models and technology. More than 100 speakers and 30 sessions are part of the main conference, and another 36 more speakers and 8 sessions for the Online Video Platform Summit. Streaming Media West also celebrates the industry each year with its own people's choice awards with its annual Streaming Media Readers' Choice Awards.
According to Streaming Media conference chairman Dan Rayburn, this year's conference was a huge success, and while the numbers aren't in yet, he says that, "the number of paid conference attendees jumped by the largest number we've seen to date and part of that clearly had to do with moving the show to LA, which allowed for a lot more participation by local executives in the area from media, entertainment, broadcast and enterprise companies."
This year, as well as last year, I didn't get much time to attend Streaming Media West conference sessions or keynotes, and spent most of time at the Online Video Platform Summit, which is a featured event at Streaming Media West that focuses on the tools and techniques of online video publishing. But I did attend the Google TV keynote by Rishi Chandra, who like a number of other speakers at Streaming Media West also spoke at NewTeeVee Live the following week. I conducted quite a few interviews at both Streaming Media West and NewTeeVee Live, which I'll be posting in the coming weeks and months (stay tuned for details.) Also, in the coming weeks, videos from the keynotes, and conference sessions will be available at: Conference Videos - StreamingMedia.com, and you can download the Streaming Media West Archived Presentations here: Streaming Media West 2010.
In the meantime, check out this end of show video report from David Spark, with steady camera work by your truly! ;-)
In contrast to Streaming Media West, NewTeeVee Live is a much smaller, more intimate gathering of 400 attendees, speakers and exhibiters at UCSF Mission Bay Conference Center. It's a single-day, single stage event that is both about technology and content presented as a tightly timed event with keynotes, fireside chats and presentations by more than 40 speakers on stage or in workshops. According to GigOm, "NewTeeVee Live, now in its fourth year, is the online video industry’s flagship event. Uniquely positioned with a strong editorial heritage, top-tier speakers and unparalleled atmosphere, NewTeeVee Live represents a must-attend event for all participants in the digital video industry."
A big difference between Streaming Media West and NewTeeVee Live is that NewTeeVee Live is more about the future of television. Since the program is only a single day, most of the speakers get only 10-20 minutes each, so you don't get that deep dive or intense information overload like other conferences. NewTeeVee Live is also available as a live webcast, with archives of the event also available online soon after.Some of the key topics covered this year included: cord cutting, HD streaming, mobile video, Google TV, multi-platform and transmedia storytelling, open source video and 3-D video. Like Streaming Media, the speakers at NewTeeVee Live include a who's who in online video, with a real focus on the content business and how technology is shaping it.
One of the most talked about speakers was Jason Kilar, CEO of Hulu, who presented the morning keynote and also sat down with Om Malik for a fireside chat and answered questions from the audience. In his keynote, Kilar shared that his company will make more than $240 million in revenue in 2010, which is more than double what Hulu generated in 2009, which was $108 million. Additionally, Hulu's users grew to 30 million in October 2010, and watched 260 million content streams along with 800 million ad streams during that same month. Hulu's leading source of revenue is from advertsining, and will be experimenting with more personalized advertising models that will target male and female viewers and allow them to swap out ads that are more relevant to them. Watch the keynote below and read Janko Roettgers' write up on Kilar's keynote here. Also, for more about NewTeeVee Live, check out NewTeeVee Live 2010 in the News! and watch more videos at the NewTeeVee Live 2010 Video Archive.
Overall, Streaming Media conferences and NewTeeVee Live are really great shows to attend, and participate in, if you have the opportunity to do so. You can see many familiar faces, meet new friends and colleagues, hear from the shakers and movers in the industry about what's the latest and greatest technology, what's trending, what's the next big thing. I was happy to meet a many new friends at both events and I look forward to seeing you all again next time!
A quick shout-out to my friends at Front Porch Digital, Unicorn Media, Kaltura, @zbutcher, @unickow, @markrrobertson for the great time at Streaming Media West! My thanks as well to my co-chair Eric Schumacher Rasmussen and friends who attended and presented at the Online Video Platform Summit. Also, thanks to Erin McMahon Lyman at Magnify Communications and the folks at GigaOm for a great NewTeeVee Live event!
Stay tuned for upcoming interviews and analysis from these events.
Solutions and Strategies for Publishing Your Video on the Web
In less than a month, Streaming Media West and the Online Video Platform Summit will invade Los Angeles for the first time as the conference moves from the Silicon Valley to the City of Angels. The events will be held on November 2 - 3, 2010 at Hyatt Regency Century Plaza. For the second year in a row, I'm excited to announce that the full program of the Online Video Platform Summit is now online and all the speaking slots for each session have been filled. I've been working with Eric Schumacher-Rasmussen as Co-chair of the event, and we've worked hard to bring in new voices into the line up of industry leaders, digital media executives, entrepreneurs, experts and innovators in the field of online video.
In particular, our opening session on "How to Choose and Online Video Platform" is a panel discussion made up of all end users who will discuss the features and functionality they looked for when choosing an online video platform, and how the one they chose best fit their needs. We also have a great session on "Delivering Video to Mobile Devices" which Troy Dreier provided a preview of last week on OnlineVideo.net. As we did last year, we'll be showcasing a number of the platform providers again to learn about their features and capabilities. Keynotes from Streaming Media West will be featured along with another exclusive keynote by Jeremy Allaire, Chairman and CEO of Brightcove.
The Online Video Platform Summit is designed to help organizations of all types, whether you're a small business looking to publish content for the first time, an independent entertainment content creator, large media organization, or anywhere in between. Stay tuned for more news and updates on the event in the coming weeks and see my previous post more background on the event and the online video industry.
Rishi Chandra is in the lucky position of following his passion for watching lots of television by leading product efforts on the Google TV platform. He joined Google in 2006 as product manager for Google Apps, Google’s online suite of communication and collaboration tools for businesses and schools. During a 3-year period, he helped build the product into one of the most important strategic initiatives for our growing enterprise business. Prior to joining Google, Chandraworked as a consultant at the strategy consulting firm Bain & Co. Chandra holds degrees in computer science and business administration from the University of California–Berkeley, as well as an M.B.A. with an emphasis in entrepreneurship and technology from Stanford University.
10:30 a.m. - 11:30 a.m.
How to Choose the Right Online Video Platform for Your Business
Moderator: Kristopher Drey, Founder, VidCompare.com Austin Brooks, Independent Magician, Austin Brooks Magic Sam Gustman, CTO, Shoah Foundation Institute, University of Southern California Peter Himmelman, Independent Singer/Songwriter, Host of Peter Himmelman’s Furious World Curt Van Inwegen, Vice President Operations, LEVEL Studios
The online video platform market has exploded in the last year, with dozens of vendors offering solutions. Different platforms offer different features and target different kinds of content and customers, so how do you determine which OVP is the best fit for your business? Hear a panel of online video platform users talk about their decision-making process and the features they looked for to help them advance their goals.
Come see the platforms from Kaltura, Clickstream, Unicorn Media, and Limelight Networks, and learn about their features and capabilities, and get answers to your questions from the platform providers themselves.
12:45 p.m. - 1:45 p.m.
Sponsored By
Keynote Luncheon
1:45 p.m. - 2:30 p.m.
But What About the Content? Curation, Aggregation, and Creation
Moderator: Paolo Tosolini, Social Media and Online Video Consultant, Enterprise & Partner Group and Microsoft Services, Microsoft Bruce Alfred, Video Producer & Web Video Consultant, Cobblestone Films Eric Larnard, Global Head, Multimedia Communications for Financial Markets, Thomson Reuters Steve Rosenbaum, CEO and Founder, Magnify.net Joseph Rueter, Co-Founder, Curation Station
Perhaps the biggest pain point for many organizations isn’t getting their video online, but rather getting their video created in the first place. Fear not; whether you need to create your own content, have your customers or employees create it for you, or collect it from other sources, there are ways to get high-quality video content on your site without breaking the bank. This session will examine the growing field of video curation and aggregation services, as well as offer pointers for getting your own content made quickly and inexpensively.
You can have the most compelling content in the world, but if people aren't aware of it and can't find it easily, it won't make any difference. From search engine optimization and metadata to social media marketing, there are myriad strategies for getting your content in front of as many people as possible. This session examines the art and science of getting your videos seen.
Studies show that video is more effective than any other medium for building brand recognition and generating sales. But today’s consumers are savvier and more skeptical than ever, and will quickly click away from obvious pitches that don’t provide them with any intrinsic value. Our panelists offer practical advice on how to make your content more compelling and use video to create brand awareness and loyalty, and to increase sales conversion rates.
5:00 p.m. - 6:00 p.m.
Networking Reception in the Exhibit Hall
Enjoy drinks and hors d’oeuvres while visiting with exhibitors, sponsors, speakers, and other conference attendees.
7:00 p.m. - 8:30 p.m.
Readers’ Choice Awards Reception
Join Streaming Media magazine for drinks, hors d’oeuvres, and live music as it celebrates the winners of the 4th annual Readers’ Choice Awards.
Jennifer Taylor is the senior director of product management for Rich Media Solutions at Adobe. In this role, her primary responsibility is to work closely with customers who create, protect and distribute content based on Adobe Flash technology to the web, the desktop and mobile device to convey their needs into product requirements. Taylor joined Adobe in 2005 as part of the Macromedia acquisition. At Macromedia, Taylor was the product manager for Dreamweaver, the popular graphical web development tool, and she worked on HomeSite, focusing on the application development community and new product strategy.
10:30 a.m. - 11:30 a.m.
KEYNOTE: The New Video Landscape: Multi-platform Distribution, Monetization, and Fragmentation
Brightcove CEO Jeremy Allaire will share his view of the increasingly complex and fragmented landscape for online video publishing and the strategies organizations need to have in place to achieve success with their video initiatives in the year ahead. Jeremy will also explore the changing face of video and content monetization, as more and more publishers look to expand their video initiatives to all three screens.
Come see the platforms from Streamotor and KickApps in action and learn about their features and capabilities, and get answers to your questions from the platform providers themselves.
1:45 p.m. - 2:45 p.m.
Delivering Content to Mobile Devices
Moderator: Troy Dreier, Senior Associate Editor, OnlineVideo.net Gannon Hall, COO, Kyte Chris Blocker, VP of Strategic Partnerships, Ustream David Dudas, VP of Product Management, Sorenson Media Jeff Malkin, President, Encoding.com
With the phenomenal success of Apple’s iPad and iPhone, and the increased adoption of Google Android-based phones, it’s never been more important to get your content on smartphones, tablets, and other mobile devices. This session will help you understand why you need to care about things like HTML5, Adobe Flash Mobile, and other video format-and standards-related topics, as well as provide an overview of how online video platforms can help you publish once and deliver everywhere.
3:15 p.m. - 4:15 p.m.
Online Video by the Numbers: Analytics, Reporting, and Metrics
Moderator: Paul Riismandel, Director of Curriculum Support, School of Communication, Northwestern University Brett Wilson, Co-Founder, CEO, TubeMogul Bismarck C Lepe, Co-founder and President of Products, Ooyala AJ McGowan, CTO, Unicorn Media Dan Berra, Vice President of Business Intelligence, Unicast
Without detailed information on who’s watching—not to mention where, when, for how long, and on what devices—it’s impossible to prove the business value of your video communications initiative. This session examines not only what data you should be collecting but how to use that data to improve the effectiveness of your video and increase your ROI.
Special thanks as well to our Diamond and Platinum Sponsors, Tuesday Keynote Luncheon Sponsor and Media Sponsors! See you at the OVP Summit! @ovpsummit #ovps10
At Streaming Media East 2010, Sorenson Media launched Sorenson 360 v2, setting its sights squarely on the enterprise online video platform market with a new and improved version of its OVP solution. I caught up with Peter Csathy, President and CEO of Sorenson Media, to talk about the latest release – which comes exactly one year after the platform’s initial launch at Streaming Media East 2009. Sorenson 360, was released as a SaaS-based video platform that bundled video encoding, transcoding, storage, content management, player customization, delivery and analytics to extend the workflow of video professionals who were already using Sorenson Squeeze.
With 360 V2, Sorenson has expanded its scope beyond its initial SMB customer base to the larger enterprise customers it already serves – in media and entertainment, Fortune 500, education and non-profit sectors – with its Sorenson Spark and Sorenson Squeeze products. Sorenson believes that it can capture a significant market share with its $99/month package that rivals Brightcove's $99/month Express package. Sorenson has included a full new set of features available as part of the standard 360 subscription, not found in any package available from its competitors.
Sorenson has completely rewritten the CMS – moving away from Adobe Flex and fully embracing web application technologies of AJAX and HTML5 – with the goal was to bring greater functionality, speed and customization to video publishers. Among the new features, Sorenson has introduced RTMP streaming with unlimited data rates, auto-generated playlists, drag and drop functionality, complete white-label customization, APIs for developers and deeper integration with social media, SEO and video editing tools. Sorenson has also included intelligent embed codes to automatically detect the client and unwrap the correct player for web or mobile experiences.
Customers can add "high-value" modules for additional functionality for IAB-compliant ad serving, interoperability with all Flowplayer-compatible networks, Drupal and WordPress plug-ins, a Flash Player SDK and SquishNet, its “You-Tube-in-a-Box” browser-based encoder application used by sites like John McCain's video supporter wall to fully incorporate user-generated content.
According to Csathy, Sorenson has a winning solution with 360 v2 – built on its storied history dating back to 1995, and foundation in high quality video encoding and listening to its customers. Sorenson offers a unique pay-as-you-go pricing model based on actual usage, which it's able to do through its partnership with Amazon Web Services. Sorenson is convinced that it offers the biggest bang for your buck by providing every customer, regardless of size, the same benefits of its enterprise-grade features.
About Sorenson Media
Sorenson Media offers comprehensive, award-winning solutions that empower businesses and video professionals to easily and affordably publish the highest-quality video to the Internet and other media. Included among its products and services are the Sorenson 360 Video Delivery Network (VDN), Sorenson Media’s re-imagined video publishing platform; Sorenson Squeeze, the gold-standard for video encoding applications; Sorenson Squish and SquishNet, which together create an easy-to-use browser-based video publishing platform for user-generated content; and Sorenson Spark, the industry’s most widely used video codec, which enables mobile devices and other consumer products to playback the largest selection of video on the Internet today. Since its inception in 1995, Sorenson Media has been instrumental in bringing Internet video to mainstream applications and is committed to dramatically improving the online video experience for both content creators and consumers. Follow Sorenson Media (sorensonmedia) on Twitter
This past month at Streaming Media East in New York City, Brightcove announced a partnership with video ad management and monetization company FreeWheel to bring the first HTML5 video advertising solution for the Apple iPad, iPhone and iPod Touch. The new solution combines Brightcove's support for HTML5 video, including intelligent device detection, playlist rendering and playback of H.264 encoded video content, with FreeWheel's Monetization Rights Management (MRM) product to automatically push of HTML5-compatible, contextual advertising content into the Brightcove player experience.
I spoke with Jeff Whatcott, SVP of Marketing at Brightcove, who demonstrated the new HTML5 video advertising solution, available to Brightcove and FreeWheel customers in June 2010. Whatcott expanded on the new offerings announced at Streaming Media East in a post on Brightcove blog, "Solving the Online Video Monetization Puzzle," which also included expanded support for VAST 2.0 and VPAID IAB advertising standards. He summed up these product innovations and ongoing investments as important pieces to a broader monetization puzzle, which involves questions of strategy, content and audience.
In an article on USAToday, "Apple-Adobe Flash feud helps video solutions companies," Whatcott noted that the video format war has been "really great for business," and has pushed companies like his to innovate solutions for the iPad. He added that, "our customers want their sites to be seen by everyone now, not later."
Brightcove Chairman and CEO Jeremy Allaire said in a press release announcing the new solution and partnership with FreeWheel:
"While we have seen tremendous interest from our customers in rolling out HTML5 video experiences, the ability to effectively monetize the content has been hurdle for early adopters. Together with FreeWheel, we are committed to helping these customers extend their ad-supported strategies to every screen and capitalize on the fast-growing audiences using HTML5 devices."
Doug Knopper, co-founder and co-CEO of FreeWheel added:
"It's clear that HTML5 will become a pervasive standard for Web video and we are excited to partner with companies like Brightcove to bring this advertising solution to our clients."
Brightcove's online video platform is used by major publishers like The New York Times, the Discovery Channel, A&E and Sony Pictures, and offers publishers a way to publish video across the web, mobile and connected TV platforms. FreeWheel's clients include Turner Broadcasting (TBS, CNN, TNT), the Discovery Channel, Major League Baseball and CBS.
Both companies are privately held and each recently raised new rounds of funding in April 2010. FreeWheel raised $16.8 million from Disney’s Steamboat Ventures, and existing investors, Turner Broadcasting System, Battery Ventures, and Foundation Capital bringing the company’s total funding close to $30 million. Brightcove raised $12 million in a fourth round of funding bringing their total funding to more than $100 million, and according to PaidContent.org has been talking about an IPO as soon as next year.
About Brightcove
Brightcove is a cloud-based online video platform. Media companies, businesses and organizations worldwide use Brightcove to publish and distribute video on the Web. Founded in 2004, Brightcove has offices across North America, Europe and Asia and customers in 42 countries. For more information, visit http://www.brightcove.com.
About FreeWheel
FreeWheel offers the most formidable system for digital video ad management and monetization. Built from the ground up by a handful of former DoubleClick executives, FreeWheel's solution-set has already armed companies like Turner Broadcasting System, Warner Brothers, CBS, VEVO, Discovery Communications, and others with the tools and services necessary to make more money from their video content. For more information, please visit: http://www.freewheel.tv/. Follow the company on Twitter @FreeWheeldotTV.
At StreamingMedia East, I caught up with Eric Schumacher-Rasmussen, Editor of Streamingmedia.com and the brand new website OnlineVideo.net, which just launched as part of the kick off of the conference on May 11, 2010. Eric talked about how OnlineVideo.net evolved, how it differs from Streamingmedia.com, who's the target audience and what are the goals of the new website. OnlineVideo.net builds on the same focus as the Online Video Platform Summit did last November, designed to help organizations of all types, not just those for whom video is their core business figure out the many choices available when it comes to publishing video online.
The same team that created StreamingMedia.com and StreamingMediaGlobal.com—sites are behind OnlineVideo.net. Eric worked closely with Streamingmedia.com writer Troy Drier to fill the site with new content, which as he noted their other online and magazine publications have become essential reading material for the streaming video industry. This new website focuses on hands-on tips and how-to information to help you get the most out of your online video initiative, it's "Streaming Media for the rest of us."
In his introductory post on the website, Eric noted,
"Companies that never thought of using video now realize it’s the best way to communicate with their customers, build their brands, and educate and inform stakeholders both inside and outside of their organizations. With this new audience comes new challenges and new possibilities. People from all industries are looking to online video to take their businesses to the next level, but their interests and needs aren’t the same as the video insiders that preceded them. Rather than codecs and CDNs, you want to talk strategy and useful real-world tips. You want to know how to pull in viewers, go viral, and give an inexpensive shoot some Madison Avenue polish."
In this interview, he added that,
"We're still going after the enterprise market, the government market, the education market, but it's not necessarily the heads of communications or IT in those spaces. It's the folks in those spaces that are trying to do video themselves or the small and medium-sized business owners."
The website is essentially a blog format, so look for daily updates to the site in the form of online video news, case studies, buyer’s guides, how-tos, video reviews, and events, and possibly some contributions from your truly as well!
Congratulations Eric, Troy and everyone at Information Today Inc. on the launch!
I'm back from New York City after a couple of very busy days at Streaming Media East 2010. While there were no major industry shaking announcements this time around, there was a fair amount of buzz around Adobe's Flash Access 2.0 delivery news and video support on the iPad using the HTML5 video tag. Like every other Streaming Media conference, this event brought together many of the top leaders in the online video space, TV and advertising execs, marketers, content owners, online marketers, enterprise corporations, broadcast professionals, ad agencies, educators, CDNs, bloggers and several of this years' 2010 Streaming Media All-Stars. I spent a considerable amount of time on the exhibit floor talking with online video platform providers, technology gurus, video evangelists, fellow bloggers and friends I've met at the many industry events over the years. I didn't make it to Content Delivery Summit or the NY Video May Meetup due to my travel schedule, but I hope to catch up with some of the people who I missed this time at the next Streaming Media West conference in November.
The panel session I moderated, Media Framework: Video Publishing Platforms, on Tuesday, May 11th went well and had great attendance, considering that the conference had three tracks. I'll save my analysis of the session for a post when the video is available, which should be on demand in the coming weeks.
Many thanks to Dan Rayburn, Joel Unickow, Eric Schumacher-Rasmussen and the management and staff of Information Today Inc. for putting together another great show, and congratulations on the launch of their new website OnlineVideo.net. A big thanks as well to my good friend Mark Robertson for hanging out with me, working with me on team coverage of the event and showing me a great time New York City. My thanks as well to the folks at Sorenson Media for sponsoring the Tuesday night Streaming Media All-Stars event at the Mets game. This was my first trip to New York City, and having experienced it now I understand why so many people come to this great city.
I interviewed quite a number of people, who will be featured in upcoming posts, including:
While I planned to Tweet and stream more live video, I did stream only this one interview with Jason Leibman, CEO and Co-founder of Howcast live on Qik.com. Jason talks about the evolution of his company, where Howcast is within that market and why every company should be a media company. Look for an edited version of this interview on Reel SEO in the next week or so.
As with previous Streaming Media news coverage, I've put together a round up of news, analysis and press releases from Streaming Media East. Stay tuned for more videos and upcoming blog posts from the event.
In just a few short hours I'll be boarding a plane from Oakland to New York City to attend the annual Streaming Media East conference and exhibition, held May 11-12th at the Hilton New York. I'm moderating a panel discussion, Media Framework: Video Publishing Platforms in the afternoon on Tuesday. For that session, I'll be joined by Bismarck Lepe of Ooyala, Ron Yekutiel of Kaltura, Daniel Webster of Media at Synaptic Digital and Jason Liebman of Howcast. We'll be discussing how the features, functionality and cost vary video publishing platforms, to give content owners a better understanding of what they need and what they should expect to pay for managing content.
The Streaming Media East show is now in its 13th year, and is one of the longest running conferences and exhibitions dedicated to the business and technology of online video. The wide variety of attendees range from content owners, viral video creators, online marketers, enterprise corporations, broadcast professionals, ad agencies, educators, and others who come to see and hear the latest online video technology but, more importantly, to discuss the business models that are coming of age. The pre-conference workshops and the Content Delivery Summit will be held today, May 10th.
I'll be live streaming updates via Qik.com as well as various updates on Twitter, Facebook, LinkedIn, and many other network where I'm syndicating my feed. You can follow the Streaming Media East Twitter updates here: Streaming Media (StrMediaShows) on Twitter with the hashtag #SMeast10. I just checked the feed and I see a lot of familiar faces gearing up for the big event as well.
I've packed portable and easy-to-use online video publishing tools (Kodak Zi8, microphones, tripod, cables, connectors, batteries, etc) to capture interviews throughout the two-day event. I'll also be joined by my good friend Mark Robertson, Publisher of Reel SEO.com and 2010 Streaming Media All-Star. We've confirmed a number of interviews already with a variety of online video executives from Encoding.com, Kontiki, VMIX, Sorenson Media, Wowza, and more to come. Stay tuned for updates and press releases from many of the companies participating in Streaming Media East, which should start hitting the wire within the next few hours and continue throughout the week.
In my last post, I mentioned that I recorded a number of interviews at Streaming Media West, the Online Video Platform Summit, and also at NewTeeVee Live, and I thought I'd take a moment to share what's coming soon on this blog. I spoke with a wide variety of people from the online video industry as well as online video platform customers, and I want to thank everyone who took the time to talk with me, to share their industry perspectives, insights and innovation. Everyone seemed to get a kick out of seeing my post-modern camera set up, which consisted of (note the weight of each item): a Kodak Zi8 pocket HD video camera (4 oz.), an Audio Technica ATR-3350 Lavalier mic (0.2 oz), a Litepanels MicroPro LED light (4 oz.), and a Photo and Sound fluid head tripod (12 lbs!)
