At Streaming Media West 2009, I spoke with Noam Lovinsky, CEO and Founder of Episodic, which recently launched as an online video platform for both live and on-demand content. The San Francisco, California-based company has been around for two years but has kept relatively quiet in stealth mode building the platform. Noam and I discuss the state of the online video platform space, which is described as a saturated market. Noam shares his thoughts on the subject and offers advise to content producers and businesses small and large, about the power of online video storytelling.
Noam offers an interesting analogy about how the online video industry as a whole is about the age of a 15-year old teenager. Being the father of two teenagers myself, it conjures up both an image of both a coming of age... with growing confidence, still maturing yet awkward too.
According to Noam, video monetization and delivery on the web and mobile devices have just begun to mature, he said:
"We’re really seeing the very very beginning of this space… The real competitors are not the saturated market… the real competitors are build vs. buy.
Episodic differentiates itself as an all-under-one-roof OVP, rather than having a network of partners like its competitors in the space. The Episodic publishing platform is made up of: video content management, content ingest and encoding, adaptive bitrate playback, monetization through advertising and credit card transaction, audience measurement and analytics, and syndication. Customers like Showtime Sports and other national cable networks, web publishers and small and medium businesses, use Episodic, for content management, delivery and monetization.
In 2010, Episodic will be expanding their live and mobile products and will be making some large customer announcements. To find out more about Episodic, visit their web site to take a quick tour or a free 30-day trial of their platform.
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