Thursday, December 17, 2009

Read my Guest Blog Post on Nalts' "Will Video For Food" Blog, "Video & Your Smart Business Marketing Plan"


After a few weeks of Streaming Media West 2009 Red Carpet interviews, I'm breaking from the coverage to share news of my guest post on Kevin "Nalts" Nalty's blog, Will Video For Food. I want to thank Kevin for the opportunity to be a guest blogger on his blog and thanks as well to Jan Ischinger for the great editorial work on the post. I'd encourage everyone to visit Nalts' site and subscribe to his blog to read his daily posts and posts by other guest bloggers.

Last month, I had the pleasure of meeting Nalts at at the Online Video Platform Summit where he spoke on our Redefining Monetization panel session. It was a lively session that included Benjamin Wayne from Fliqz, Peter Csathy of Sorenson Media and Teg Granager of The video from session should be online sometime soon. A few weeks ago, Kevin followed up with a note to "fellow online-video enthusiasts, virtual friends or BFFs" to see if there was interest in writing a short guest blog post on

Nalts said,
"I thought it would be fun to have a series of various subject-matter experts chime in on various online video topics as 2009 closes out and we look at future trends for 2010 and beyond."
I was excited at the opportunity, and it's something I've actually been wanting to do on my own blog for some time, and have done on my blog with a recent guest post by Tim Hawthorne, Creating a Frenzy with Online Video Contests, with another one from Tim in the works.

So needless to say, I wanted to join the fun and be a guest blogger on and sent a piece I had been working on to Nalts. It's an expanded version of the 250 word article I had sent to Streaming Media for publication in the December/January issue of the magazine, about looking back on 2009 and ahead in 2010 in social media and video.

Here's a short excerpt from the post...

December 17, 2009

Welcome WVFF Guest Blogger
Larry Kless

2009 proved the power of video and social media can change the world.

We experience the Presidential Inauguration with millions of friends on Facebook. We read breaking news stories from citizen journalists on Twitter. We saw live as-it-happens video on YouTube hours before the stories reached our televisions and the standard reports by traditional news agencies were read.

More than any other year 2009 saw the rise of video as one of the most effective communication mediums in world history.

Virtually, every aspect of video is now included in business. From concept, scripting, storyboards, production, editing, encoding, storing, managing, distributing, syndicating, tracking, analyzing, etc… Content producers, media companies, small and medium-sized business all have the same opportunities to build their business and become online video publishers like any major corporation.

Read the rest of this post on Will Video for Food