Different organizations have different goals and business models when it comes to monetization. Some monetize their video content directly with advertising through pre-rolls, post-rolls, overlays and product endorsements or by a pay-per-view or subscription model. But most organizations will benefit by using video as a way to build value by driving sales, highlighting products, expanding brand awareness, and increasing customer engagement. This panel discussion will look at monetization from all the angles, address the different needs of B2B and B2C initiatives, and show examples of successful monetization practices.Redefining Monetization
Thursday, November 19, 2009 2:00 PM PST
Moderator
Larry KlessFounder and President,
OnlineVideoPublishing.com
Larry Kless is President and Founder of Online Video Publishing [dot] com a new media resource firm for sharing strategies and best practices for online video publishers. He writes a personal blog and is a contributor on Vator.tv and ReelSEO focusing on streaming media, online video, startups, gadgets, social media, advertising and marketing, videoconferencing and collaboration. He recently was named a 2009 Streaming Media All-Star by StreamingMedia.com, an annual team of the most innovative, influential, and important players in the online video arena.
Speakers
Peter CsathyPresident & CEO
Sorenson Media
A 20-year digital media veteran, Peter Csathy's expertise encompasses all major facets of managerial leadership - including high-level business development, strategy, product development, marketing, finance and legal affairs. Csathy has held C-level roles at several high-growth companies, including CEO of SightSpeed, president and COO of Musicmatch, and COO of eNow, all of which achieved successful exits.
Teg GrenagerVP of Product and Marketing & Co-Founder
Adap.tv Inc.
An innovative leader in emerging technology and the co-founder of Adap.tv, Teg guides the product vision, roadmap, architecture, and user experience for OneSource, a best-in-class unified video ad monetization platform that empowers more than 300 publishers globally. This popular platform has helped many publishers increase video ad revenue, simultaneously boosting views without compromising viewer experience. Teg brings a unique blend of theory and practice from his academic work in the Ph.D. program in computer science at Stanford and his current role managing engineering, product and marketing at Adap.tv.
Teg has also provided strategic consulting services to many Fortune 100 companies as well as Travelocity.com with global management consulting firm Arthur D. Little. Teg holds a MS in Computer Science from Stanford University and a BA from Brown University. He has published extensively on machine learning and natural language processing in the academic literature arena. Past speaking engagements include instructing several classes at Stanford University and the IT Forum lecture series in Japan to consumer electronics executives.
Kevin NaltyBlogger, WillVideoForFood.com, and Consultant
Nalts Consulting
Kevin Nalty - founder of Nalts Consulting, is the only career marketer who also is one of the most prolific online-video creators. Kevin has created nearly 800 videos that have been viewed throughout the world more than 105 million times. Kevin is also a highly experienced marketer with inline brand and agency experience. In addition to his Johnson & Johnson, KPMG Consulting and Qwest Internet Solutions experience, Kevin was most recently the Product Director of a top Merck consumer brand. Kevin is in a unique position to help translate social-media and video marketing into business impact.
Kevin's unique "inside out” and “outside in" perspective helps clients add value to both their company and their "target" market (customers, prospects, brand evangelists or large audiences). The sustainable programs are a win for both the company and the people with whom they engage. Nalts Consulting helps brands engage with lower risk, greater agility and speed, and defined success metrics. By drawing from his own experience and taping into experts in a variety of other "conversational" mediums such as Facebook and Twitter, Nalts Consulting helps to provide a return on the investment in social medias. Dozens of trusted brands -- Fox, Mentos, MTV and Crowne Plaza -- have benefited from Kevin's experience and skills.
Benjamin WayneCEO
Fliqz
Prior to Fliqz, Benjamin was President & CEO of Collabrys, a leading provider of outsourced customer acquisition and retention solutions for Global 1000 corporations, including Bank of America, Capital One, Visa, Estee Lauder, Clorox, Wyeth Pharmaceuticals, Target, New York Life Insurance, and Prudential. Collabrys was acquired by E-Centives in 2004.
Prior to Collabrys, Benjamin was the founder, president, and CEO of Smartshop.com, an online comparison shopping portal that was acquired by CNET in 2000. Prior to Smartshop, Benjamin was president of BG&W Consulting, a South Korea-based market-entry consultancy whose clients included Coca-Cola, Disney, Benetton, Cathay Pacific Airways, Samsung, and the U.S. government. Benjamin holds an undergraduate degree from Princeton and an MBA from the Harvard Business School, and he was a Fulbright Research Scholar to South Korea.
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