Video discovery via search has seen rapid growth over the past few years with the explosive increase in the online video market. But it's not enough to achieve a high Google ranking; making video more discoverable through video search engine optimization (SEO) is key for businesses to maximize visibility, drive traffic to their sites, and reach a targeted audience. Panelists in this session will discuss the importance of increasing user engagement with video SEO-using keywords, metadata, relevant content, media RSS, and video syndication-and social media marketing through demonstration of use-case scenarios.Optimizing Video Search and Discoverability
Thursday, November 19, 2009 10:30 AM PST
Moderator
Tim Siglin Chairman
Braintrust Digital
Tim Siglin is a contributing editor for StreamingMedia.com. He serves as Chairman of Braintrust Digital, a digital media production company, and is a co-founder of the go-to-market consulting firm, Transitions, Inc. He has been involved full-time with strategic consulting and digital media integrations fields for almost 20 years. Besides writing as a contributing editor for StreamingMedia.com, Siglin has also recently created a new blog, covering digital media workflows, with emphasis on metadata and online video in the corporate, higher education, web development production industries. The blog can be accessed at www.workflowed.com
Braintrust Digital is a media production and design company specializing in creation and delivery of content through traditional and new media. Braintrust also provides AV integration services for select clients that require high-quality viewing experiences on corporate, religious and educational campuses.
Transitions, Inc. - a business and technology development firm - assists startups and hypergrowth businesses in the financial services, digital media and advertising / marketing industries.
Dr. Pete KocksPresident
Truveo
Pete Kocks oversees the ongoing development, growth and operation for Truveo, the leading video search engine. He joined Truveo shortly after the company's founding in 2004. Prior to Truveo, Pete helped launch three software startups in the fields of video surveillance, database monitoring, and application hosting.
At Presidio Technology, he led the development of a distributed video surveillance system with a unique approach to indexing video streams. As CEO and co-founder of BayGate, he led the development of a database monitoring system from inception to deployment in the mission-critical datacenters of dozens of large corporate customers. BayGate was acquired by Portal Software in 2001. As one of the first employees of Digitivity, a startup that developed and brought to market a Java application server, he guided the technical and business relationship with Citrix systems that ultimately led to its acquisition by Citrix in 1998.
Pete holds a doctoral degree from Stanford University where his research focused on systems modeling and computation. He received his undergraduate degree from Wesleyan University where he graduated Phi Beta Kappa.
Mark RobertsonFounder
ReelSEO
Mark Robertson is the Founder and Creator of ReelSEO.com, The Online Video Marketer's Guide, which provides news, tips and trends on the online video industry and video marketing. Mark speaks regularly at conferences, webinars and industry events sharing his extensive experience in online marketing, particularly in Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Mark was previously the Director of Search for Freedom Communications and has worked with many newspaper and broadcast stations for optimization online content.
Lou SchwartzChairman and CEO
Multicast Media Technologies, Inc.
Lou Schwartz's vision and leadership have been the driving force behind the growth and success of Multicast, a company that has not only pioneered the way video content is managed, distributed and consumed over the Internet, but has also helped many satisfied clients define winning business models. Since co-founding the company in 2000, Mr. Schwartz has led the organization and its strategic direction.
Prior to launching Multicast, from 1993 to 2000, Mr. Schwartz practiced corporate and securities law guiding numerous companies from the earliest stages of private seed financing through the public offering of securities. While practicing law, Mr. Schwartz completed mergers and acquisitions aggregating in excess of $3 billion. Mr. Schwartz received his bachelor's degree from Pennsylvania State University and law degree from Mississippi College School of Law.
Tom WildeCEO
RAMP (formerly EveryZing, Inc.)
Tom Wilde is a widely recognized leader in the field of Internet search and online advertising, and prior to becoming EveryZing’s CEO has held numerous leadership roles in the field including SVP/GM of the Consumer Division at domain portfolio company NameMedia, senior vice president and general manager of MIVA Inc.’s North American division, responsible for both MIVA’s U.S. online advertising network as well as the company’s consumer business, and senior operating roles managing Terra Lycos’ global search & publishing divisions. Tom has also served on the IAB Search Engine Committee and holds an MBA from the Wharton School at the University of Pennsylvania.
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