Thursday, November 19, 2009

Online Video Platform Summit Interactive Video Panel - Building Value With Real Interactivity

Video is more than just a one-way communication medium. At its best, it actively engages viewers in a lean-forward experience by allowing them to interact with the content in a unique way, including the ability to comment, rate, and share it across social networks; explore clickable objects within the video player; and even remix their own video responses using webcams or mobile devices. Live video streaming can offer even more functionality and an even higher level of interaction through real-time chat, live comment streams, and status updates. Our speakers will show examples of what you can do to make your video more of a targeted and personalized experience and discuss why you should make the effort.

Building Value With Real Interactivity
Thursday, November 19, 2009 3:30 PM PST

Tim Siglin
Braintrust Digital

Tim Siglin is a contributing editor for He serves as Chairman of Braintrust Digital, a digital media production company, and is a co-founder of the go-to-market consulting firm, Transitions, Inc. He has been involved full-time with strategic consulting and digital media integrations fields for almost 20 years. Besides writing as a contributing editor for, Siglin has also recently created a new blog, covering digital media workflows, with emphasis on metadata and online video in the corporate, higher education, web development production industries. The blog can be accessed at

Braintrust Digital is a media production and design company specializing in creation and delivery of content through traditional and new media. Braintrust also provides AV integration services for select clients that require high-quality viewing experiences on corporate, religious and educational campuses.

Transitions, Inc. - a business and technology development firm - assists startups and hypergrowth businesses in the financial services, digital media and advertising / marketing industries.

Alex Blum

As the CEO of KickApps, Alex is responsible for building a world class technology, marketing, business development, finance, and operations team with the goal of providing web publishers the tools to easily enable their sites with User Generated Content, Social Networking, Premium Video, and Content Syndication capabilities.

Before joining KickApps, Alex was President and COO of JumpTV, a leading Multi-Cultural Internet Protocol Television Network. Prior to JumpTV Alex spent 8 years at AOL most recently as the Vice President of Product Marketing for AOL's Audience business where Alex and his team were responsible for re-launching the AOL Portal and delivering an entire suite of web-based applications including: AOL's Video Player, Video Portal, Streaming Video advertising platform, AIM and AIMpages social networking service. Prior to that, Alex was General Manager of AOLTV, where he established strategic relationships with DirecTV, TiVo, OpenTV and Philips Electronics. Prior to joining AOL, Alex spent ten years in the software industry participating in three successful startup opportunities. Alex has an MBA from the Albers School of Business at Seattle University and a BS in Mechanical Engineering from the University of Colorado.

Scott Broomfield
Co-Founder and CEO

As CEO and Co-Founder of Veeple, Scott brings more than twenty years experience in leading highly-talented and innovative entrepreneurs in developing cloud-based software products. Scott's first experience with interactive media was over 15 years ago when he was a strategic advisor to Frox, the first true interactive television platform. Before Veeple, Scott was a managing director at Sand Hill Management Partners, a small Venture firm in Palo Alto, CA. During 2004 and 2005, Scott ran CALLIXA, an Enterprise Information Integration (EII) software company that he sold to SAP software in 2005. From 2001 through 2004, Scott led Visuale, a private Business Process Management Software (BPMS) company that he sold to Onyx Software. From 1998 through 2001, he led Centura Software Corporation (formerly Gupta), a $50M public software company, where he was recruited to turn around the business. Scott successfully repositioned Centura in the wireless enterprise computing market and accomplished a ten-fold capital return to its major investors, before selling the business in 2001. From 1989 through 1997, he was a principal with Hickey & Hill, Inc. a business re-engineering and turnaround management firm. In this capacity, Scott held senior operational, financial and advisory positions with Dazix, DEC, Etec, Frox, InVision, Trilogy and Samsung. Scott holds a MBA from Santa Clara University.

Michael Dale
Open Media Developer
Wikimedia Foundation

Michael Dale is an advocate for open video on the web based on free codecs like ogg theora. The past year he has lead development of open source collaborative video for Wikipedia in partnership with Kaltura and in collaboration with Mozilla's html5 video efforts. In 2006 Michael Dale co-founded a community video archive of US proceedings.

Rainer Cvillink

Rainer is a 20-year Electronic Media veteran with work experience in both US and Europe. As Evangelist for Livestream he creates content, gets the word out and leads people. Rainer replaces Max Haot, Co-founder and CEO, Livestream on this panel.

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