It's also similar to Seesmic and Phreadz (the UK Seesmic competitor that launched with threaded conversations) in that you are using video to share your thoughts and status and follow friends within a social network. It just so happens that 12seconds is based in Santa Cruz where I'm currently enjoying a few days vacation with my family. Founded by David Beach and Sol Lipman as a side project they are a small company of nerds and funded by burritos. 12 seconds works with mobile phones too and the time limit is real as the 12 second timer counts you down for every message.
My 1st 12 seconds Message on 12seconds.tv
"12seconds is the best place online for video status updates. It's a super easy way to share what you're doing with your friends and family using short video clips. You can use your web cam or mobile phone. Show your friends where you are, share your thoughts, or tell them how you're doing. We are building a video status platform that will help you keep up to date with your friends 12 seconds at a time." - About 12secondsTo join the fun, send an email to: firstname.lastname@example.org