Sunday, November 22, 2009

Streaming Media West 2009 Red Carpet Interview - Zadi Diaz, Epic Fu

In this Streaming Media West 2009 Red Carpet interview, host Peter Cervieri of sits down with Zadi Diaz, new media producer and co-founder of Smashface Productions, her production company with husband Steve Woolf. She is co-creator and host of EPIC FU, the award-winning web series about internet culture, as well as co-founder of Pixelodeon, a screening festival recognizing innovation in global online video.

Zadi talks about the growing pains felt by the web television industry and how her show built a community and grew from into a full-time job. In 2006, her small production company began making web shows, called JET SET then, which they distributed through multiple video sharing sites. They wanted to make what they were passionate about a career find partners to help with the business and marketing. Distribution was a time-consuming task several years ago, but when TubeMogul came along they were able to better reach their audience who were on a number of different sites.

In 2007, they entered into a distribution and sponsorship agreement with Next New Networks who gave them a licensing fee for each episode. They moved to Revision3 the following year in June 2008 with other web shows like Wine Library TV, but parted ways in December 2008 after the Revision3 restructured programming. Currently, Epic Fu is independently run and distributed through, and Smashmouth productions is busy working on a number of interactive web projects including J!NX Television Spots, PBS and Hacking Hollywood.

Zadi appeared as a panelist on Streaming Media West 2009 panel session, Web Television Comes of Age, in which she and moderator by Marc Hustvedt, Co-Founder, Tubefilter & Editor-in-Chief, Tubefilter News, Tubefilter and other panelists Thom Woodley, Partner, Chief Creative Officer, Dinosaur Diorama, Jenni Powell, New Media Consultant (LonelyGirl15, The Guild, Legend of Neil) and Brent Friedman, Co-Founder, Electric Farm Entertainment (The Gemini Division, Afterworld) discussed what it takes to create, market and sell a web television series. The TV Worldwide has a video of the session here and an embeddable version will be available on Streaming in the coming weeks.

Look for more Red Carpet interviews coming soon!