Tuesday, November 10, 2009

Online Video Platform Summit - Sorenson Media to Showcase Squeeze 6 and Sorenson 360 Video Delivery Network

Sorenson Media has been on a steady pace of innovation to meet the video publishing challenges faced by video professionals. The 14-year old company redefined itself this past year by expanding the workflow of its best-in-class encoding software solution, Squeeze, into a full fledged video delivery network called Sorenson 360. The combination of client-side and browser-based encoding with a high-quality scalable content delivery platform has helped Sorenson Media solve video publishing puzzle for its core customer base with an "all-in-one total workflow."

Sorenson Media is in a unique position as it's the only company in the online video platform space that has been around more than 14 years and profitable for a long time. Sorenson Media introduced its first video codec in 1997. Apple licensed the Sorenson Video 1 (SV1) codec for inclusion in the Apple QuickTime video player, which helped established a new and higher standard for video quality on the Internet. The Sorenson Spark codec was the first Flash video codec and was also licensed as the original video codec used on YouTube. Since then, it has become the industry’s most ubiquitous codec, with well over one billion videos on the Internet encoded exclusively in the Sorenson Spark format.

Over the past several months I've had the pleasure of speaking with Peter Csathy, who joined as President and CEO earlier this year, and according to Peter, "we are still in the very early innings (inning 2 of a 9 inning game) of the Internet video opportunity" and the game changes everyday. Last week Sorenson Media announced a major upgrade to its well-known player with a new version 6.0. Sorenson Squeeze, which was launched on November 3.

Squeeze 6 includes a redesigned user interface with many enhancements in features and capabilities with innovative tools – such as email and text notifications and a secure review and approval process – that simplify the overall workflow and allow them to more easily encode and publish video files on the Internet. Optimized video codecs and new filters have also been added in Squeeze 6, significantly improving video quality and encoding speed. Also, tighter integration with video editing applications and direct publishing to multiple content delivery networks and social media sites like YouTube, Twitter, Akamai, Limelight and more. The VP6 codec is now included as part of Squeeze and encoding speed has been improved by 500%. Additionally, Sorenson Media includes a complementary annual account on the Sorenson 360 Video Delivery Network and has created Preset Exchange, a community web site which is an online repository of professional video encoding recipes or presets by industry experts.

For more on Squeeze 6 see Jan Ozer's review on Streaming Media.com, New Features Abound in Sorenson Squeeze 6.

Sorenson Media is a Platinum Sponsor of the Online Video Platform Summit, and David Dudas, VP of Product Management, Sorenson Media will be demonstrating Sorenson Squeeze and 360 in the Online Video Platform Showcase on Thursday, November 19, 2009 at 11:30 AM. Following the showcase Peter Csathy will speak on the panel discussion, Redefining Monetization, at 2:00 PM. See Sorenson Media on the exhibit floor in Table Top 2.

About Sorenson Media
Sorenson Media has been the global leader in video encoding and compression technology for nearly a decade and a half. What does that mean? It means that every day thousands of people rely on Sorenson Media for all their video encoding, publishing and delivery needs. So then the question becomes: Why wouldn't you? When quality counts, turn to the company you can trust, turn to Sorenson Media.

Sorenson 360 Video Delivery Network
What is a Video Delivery Network? A Video Delivery Network (VDN) is a video publishing platform, re-imagined. This includes all elements of a professional video workflow: video encoding, hosting, management, syndicating, streaming and analysis of video to end-users on any device, across the Internet. The benefits of our Video Delivery Network include: significantly enhanced video quality, performance, scalability, ease-of-use and affordability. All of which are included standard in the Sorenson 360 Video Delivery Network.