Wednesday, December 16, 2009

Streaming Media West Red 2009 Carpet Interview - Jeremy Allaire, Brightcove on the Future of Online Video

In rounding out the Streaming Media West 2009 Red Carpet interviews, Peter Cervieri sits down with the man behind Brightcove, CEO and Chairman, Jeremy Allaire. Earlier that week, Brightcove released a major upgrade to its online video platform with Brightcove 4, and an entry-level version, Brightcove Express, priced for a broad market at $99. Jeremy also delivered the keynote address, Setting the Stage for 2010 and the Future of Online Video, at the Online Video Platform Summit. In addition, Brightcove won a Streaming Media Readers' Choice Award as the best premium online video platform by the readers of Streaming Media magazine.

Peter and Jeremy talk about the state of online video as a business, and how the management and delivery of video has evolved with their platform. I spoke with Jeremy on this subject in a CEO Conversations post from last month, and he described the growth as virtually every professional organization - from SMBs (small medium-sized businesses) to major corporations or media publishers - are investing in their web sites and are starting to realize that video is one of the most effective mediums for their marketing and communication and education objectives.

Grant Crowell of ReelSEO also caught up with Jeremy at Streaming Media West about his vision that “video would become as ubiquitous and pervasive as text on the web" and he had this to say,
"What we’ve seen happening over the last year is this incredible growth in the number of organizations and corporations, of all types, of all industries, of all sectors of societies, embracing video to enhance what they are doing on the web. I think it really reflects that the fact that end users on the Internet in this broadband age, in the online video era, expect that kind of content and respond really well to it."

Brightcove thinks about online video as a very horizontal technology, it's an incredibly diverse content type that has to live in many different applications. Brightcove's early development and leadership in the space fostered the Brightcove Alliance, which grew out of that horizontal platform with some 300 technology, distribution and solution providers with plug-ins, adapters and integrations with Brightcove. A recent example from just last week was Brightcove and TubeMogul announced an alliance in which Brightcove will license TubeMogul's InPlay analytics. Brightcove also announced major new customer wins in Japan, noting the accelerated growth in that market was fueled by the rapid adoption of their platform.

Look for part two of my CEO Conversation post with Jeremy in the next few weeks.

Special thanks to Brightcove for sponsoring the Red Carpet interviews and the Online Video Platform Summit.

About Brightcove
Brightcove is an online video platform. Media companies, businesses and organizations worldwide use Brightcove to publish and distribute video on the Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business with offices across North America, Europe and Asia.