Wednesday, November 24, 2010

Online Video Conversations: Steven Horn, Metacafe - Part 1: Metacafe's Editorial Voice Drives Consumption of Online Video

I recently sat down with Steven Horn, vice president of programming for Metacafe, to talk about how he is defining Metacafe’s distinctive editorial voice to drive the consumption of online video, specifically around exclusive, premium short-from content. Horn has more than 15 years in digital media, and lives and breaths entertainment content everyday. He loves to connect audiences with the right content for them. He joined Metacafe earlier this year and was named Vice President of Programming in August 2010. Prior to Metacafe, Horn served as director of programming and content at VUDU. He also previously served as vice president of editorial at Fox Interactive Media, where he led editorial programs for: Rotten Tomatoes, MySpace and In this role, he developed deep connections with Hollywood studios and television production companies which has says helps give Metacafe an edge on acquiring and programming premium content.

According to Horn, his editors make better programmers than machine driven algorithms, because editors know what readers want. That's the big differentiator, he says, between an editor and a search engine or algorithm:
"To us, it comes down to this very simple philosophy... being an editor is a bit of an art form. There's nuance in programming."
Horn believes that there's a certain craft to programming and that Metacafe's approach provides greater value to consumers and to content creators. He and his team all deep ties into Hollywood as writers, editors and programmers. He says their style is a bit of a throwback to the old school newspaper bullpen style. He and his team get together every day, exchange ideas, build packages around entertainment properties, find creative and fun ways to involve advertisers, and create deeply integrated content experiences with the movies, games and other intellectual properties. Editors can also pick up the phone and call a studio for an exclusive that can appear on Metacafe days before other sites, or only on Metacafe. This, Horn says, gives the site emotion and the human element.

Horn challenged his team with Metacafe’s recent Shocktober Showcase initiative to see if the editorial model works, by producing 30 content exclusives – one in movies and one in video games – every day throughout the month of October. Horn says that Metacafe is setting a new standard in online video by bringing an entire month of daily exclusives and originals, but he acknowledges:
"It's been a big challenge, 30 exclusives in 30 days, we just sort of woke up one day and said, 'That is going to be intense,' but we really wanted to push ourselves and prove out this editorial model."
The most recent statistics has proven that this model works.  The Shocktober Showcase exclusives garnered a total of 2 million views as of the last few days of the campaign, which is trending with success shown in the first couple weeks of Shocktober. The top 5 movie exclusives + the top 5 video game exclusives collectively drove nearly 1.5 million views over the course of the month. Active Facebook and Twitter users (fans/followers who participated in the Shocktober content, such as like, share, comment, retweet) increased by nearly 20% month over month.

Horn says that Metacafe has built up trust with the studios to take care of their content and provide the best audience and context.
"What Hollywood cares about and what any premium content creator cares about is what happens to their video. Do they want their video next to an American Idol reject, or a  couple of cute kitties hanging out? Most likely they want their video next to other premium content."
Horn says that the combination of the editors voice and their relationships with studio help create those "deep content experiences."
"We're telling the story with video. We're getting this piece of premium content, we're putting context to it, not only with what we follow with that content, but what we package it, how we get it out to our audience and our own voice bubbles into that content as well."
Horn is also excited by the conversation that is happening within Metacafe's social media networks, on Facebook and Twitter, and how the editorial voice has extended into those channels. Metacafe movies has over 60,000 Facebook fans and the quality of conversation around the content is much richer with having editors engaged in the conversation.

Stay tuned for Part 2 of my Online Video Conversation with Steven Horn about Metacafe's focus on premium and how Metacafe's recent acquisition of and how this deal advances Metacafe’s strategic vision delivering value to their audience of 18 to 34-year-old entertainment influencers and for the brand advertisers who market to them.

About Metacafe – Entertainment That Connects
Metacafe® is the first entertainment destination solely dedicated to showcasing the best videos from the world of Movies, Video Games, Sports, Music and TV. We are the trusted source that keeps millions of viewers plugged into their entertainment passions every day, and we connect marquee brand advertisers with their target consumers via close association with the most popular entertainment content on the web.  Metacafe attracts more than 10 million unique monthly U.S. viewers .  The privately held company is headquartered in San Francisco, with offices in New York City, Los Angeles, London and Tel Aviv.  For more information – and millions of entertaining videos – visit Media Contact: Suzi Owens for Metacafe:, 415-856-5125

Tuesday, November 23, 2010

My Spark Minute Interview: In a hospital, video is second class data

David Spark is a journalist, producer, speaker, and owner of the custom publishing and social media firm Spark Media Solutions.  David attended and reported on Streaming Media West for his new client, enterprise video solutions provider Ignite Technologies. His coverage was geared more toward enterprise video, and he asked me to talk about some of the challenges I face in my day job as a multimedia producer and virtual event manager for Kaiser Permanente. The main challenge I face is similar to that of many others in large organizations, that lack a centralized content management system or online video platform. Videoconferencing, TelePresence and Webex are all supported by IT, but all other video content delivery is fragmented. There are many hybrid systems and skunkworks projects in full production that deliver video, mostly through progressive download via web servers. While there's plenty of demand for video within my organization, it's second class to critical health information that's delivered over the same pipes.

Here's the video David edited from our longer conversation, along with the accompanying blog post.

From In a hospital, video is second class data « Igniting Ideas by David Spark:
"Larry Kless, is the editor of and he produces video for live events at Kaiser Permanente. I asked him what the difficulties are with video at his organization and he said it really has to do with expectations. People assume what was possible in their last organization is now possible in their new organization. But that’s not always the case. For example, in a hospital high demand video streaming will always be second banana to patient and hospital data. We talked about it at the Streaming Media West Conference in Los Angeles."

David recorded another 20 videos and has collected them all here in this post: Streaming Media West 2010 video round up.

Monday, November 22, 2010

Coming Soon on Klessblog: Interviews from Streaming Media West, Online Video Platform Summit and NewTeeVee Live

In my last post, I mentioned that I recorded a number of interviews at Streaming Media West, the Online Video Platform Summit, and also at NewTeeVee Live, and I thought I'd take a moment to share what's coming soon on this blog. I spoke with a wide variety of people from the online video industry as well as online video platform customers, and I want to thank everyone who took the time to talk with me, to share their industry perspectives, insights and innovation. Everyone seemed to get a kick out of seeing my post-modern camera set up, which consisted of (note the weight of each item): a Kodak Zi8 pocket HD video camera (4 oz.), an Audio Technica ATR-3350 Lavalier mic (0.2 oz), a Litepanels MicroPro LED light (4 oz.), and a Photo and Sound fluid head tripod (12 lbs!)

Also, thanks to my good friend Mark Robertson, and to Grant Crowell, who assisted me on some of the videos with lighting, audio and interviews for ReelSEO Online Video Marketing Guide. Several interviews we recorded will appear on ReelSEO, and actually our eCommerce interview with Justin Foster has already been posted on ReelSEO and on the Video Commerce Consortium blog. I plan to post that interview here as well. Also, look for the videos from the Online Video Platform Summit to appear on

Until then, here's a list of the folks I interviewed, in order, who will be featured in upcoming videos on this blog:

Streaming Media West/Online Video Platform Summit:
NewTeeVee Live:
I also have a few other video interviews I've been working on prior to these events, with Steven Horn, VP of Programming for Metacafe and David Burch, Communications Director of TubeMogul, that will be posted soon.

Tuesday, November 16, 2010

Streaming Media West, Online Video Platform Summit and NewTeeVee Live Put the "OV" in November

November has always been a big month in the conference circuit, and over the past several years, it has also turned into a big month for the online video industry. With major conference events like Streaming Media West, with the Online Video Platform Summit, and NewTeeVee Live, all taking place within the first two weeks of the month, these annual events have really put the "OV" in November.

Streaming Media West has been a mainstay event for me for over the last 10 years, and has been held in a number of venues in Silicon Valley and Los Angeles, and this year it returned to Los Angeles on November 2-3. I've been a presenter, moderator and panel session organizer at Streaming Media West, and for the second year in a row, I've co-chaired the Online Video Platform Summit with Eric Schumacher-Rasmussen.

Also, for the second year in a row, I made it to GigOm's NewTeeVee Live event in San Francisco, on November 10. Last year, I moderated an analytics panel at NewTeeVee Live, and this year I went as a member of the press to cover the event.

While Streaming Media West and NewTeeVee Live bring together much of the same community, to discuss similar topics and technology, the events are actually quite different.

First off, Streaming Media West is a multi-day, multi-track conference and exhibition, with an additional day of pre-conference how-to workshops on the latest streaming formats led by industry experts like Jan OzerKevin TowesChris Knowlton. Attendance at Streaming Media West was more than 2,500 last year, and the show covers a wide spectrum of topics about the online video ecosystem from content creation and management, to monetization and distribution online video business models and technology. More than 100 speakers and 30 sessions are part of the main conference, and another 36 more speakers and 8 sessions for the Online Video Platform Summit. Streaming Media West also celebrates the industry each year with its own people's choice awards with its annual Streaming Media Readers' Choice Awards.

According to Streaming Media conference chairman Dan Rayburn, this year's conference was a huge success, and while the numbers aren't in yet, he says that, "the number of paid conference attendees jumped by the largest number we've seen to date and part of that clearly had to do with moving the show to LA, which allowed for a lot more participation by local executives in the area from media, entertainment, broadcast and enterprise companies."

This year, as well as last year, I didn't get much time to attend Streaming Media West conference sessions or keynotes, and spent most of time at the Online Video Platform Summit, which is a featured event at Streaming Media West that focuses on the tools and techniques of online video publishing. But I did attend the Google TV keynote by Rishi Chandra, who like a number of other speakers at Streaming Media West also spoke at NewTeeVee Live the following week. I conducted quite a few interviews at both Streaming Media West and NewTeeVee Live, which I'll be posting in the coming weeks and months (stay tuned for details.) Also, in the coming weeks, videos from the keynotes, and conference sessions will be available at: Conference Videos -, and you can download the Streaming Media West Archived Presentations here: Streaming Media West 2010.

In the meantime, check out this end of show video report from David Spark, with steady camera work by your truly! ;-)

Dan Rayburn highlighted some of the major news items coming out of Streaming Media West here, and more coverage is on You can also, check out this interesting post by @bruce_alfred who attended both Streaming Media West and the Online Video Platform Summit who provided some insightful analysis of the events and our "complex" and "nascent" space: The Two Words I Heard Most At Streaming Media West & Online Video Platform Summit 2010

In contrast to Streaming Media West, NewTeeVee Live is a much smaller, more intimate gathering of 400 attendees, speakers and exhibiters at UCSF Mission Bay Conference Center. It's a single-day, single stage event that is both about technology and content presented as a tightly timed event with keynotes, fireside chats and presentations by more than 40 speakers on stage or in workshops. According to GigOm, "NewTeeVee Live, now in its fourth year, is the online video industry’s flagship event. Uniquely positioned with a strong editorial heritage, top-tier speakers and unparalleled atmosphere, NewTeeVee Live represents a must-attend event for all participants in the digital video industry."

A big difference between Streaming Media West and NewTeeVee Live is that NewTeeVee Live is more about the future of television. Since the program is only a single day, most of the speakers get only 10-20 minutes each, so you don't get that deep dive or intense information overload like other conferences. NewTeeVee Live is also available as a live webcast, with archives of the event also available online soon after.Some of the key topics covered this year included: cord cutting, HD streaming, mobile video, Google TV, multi-platform and transmedia storytelling, open source video and 3-D video. Like Streaming Media, the speakers at NewTeeVee Live include a who's who in online video, with a real focus on the content business and how technology is shaping it.

One of the most talked about speakers was Jason Kilar, CEO of Hulu, who presented the morning keynote and also sat down with Om Malik for a fireside chat and answered questions from the audience. In his keynote, Kilar shared that his company will make more than $240 million in revenue in 2010, which is more than double what Hulu generated in 2009, which was $108 million. Additionally, Hulu's users grew to 30 million in October 2010, and watched 260 million content streams along with 800 million ad streams during that same month. Hulu's leading source of revenue is from advertsining, and will be experimenting with more personalized advertising models that will target male and female viewers and allow them to swap out ads that are more relevant to them. Watch the keynote below and read Janko Roettgers' write up on Kilar's keynote here. Also, for more about NewTeeVee Live, check out NewTeeVee Live 2010 in the News! and watch more videos at the NewTeeVee Live 2010 Video Archive.

gigaomtv on Broadcast Live Free

Overall, Streaming Media conferences and NewTeeVee Live are really great shows to attend, and participate in, if you have the opportunity to do so. You can see many familiar faces, meet new friends and colleagues, hear from the shakers and movers in the industry about what's the latest and greatest technology, what's trending, what's the next big thing. I was happy to meet a many new friends at both events and I look forward to seeing you all again next time!

A quick shout-out to my friends at Front Porch Digital, Unicorn Media, Kaltura, @zbutcher, @unickow, @markrrobertson for the great time at Streaming Media West! My thanks as well to my co-chair Eric Schumacher Rasmussen and friends who attended and presented at the Online Video Platform Summit. Also, thanks to Erin McMahon Lyman at Magnify Communications and the folks at GigaOm for a great NewTeeVee Live event!

Stay tuned for upcoming interviews and analysis from these events.

Wednesday, November 3, 2010

Online Video by the Numbers: Analytics, Reporting, and Metrics

Without detailed information on who’s watching—not to mention where, when, for how long, and on what devices—it’s impossible to prove the business value of your video communications initiative. The ability to measure video traffic beyond "views"-including audience dropoff, what sites and search terms are referring viewers, and audience geography-offers content publishers deeper insight into both the viewing habits of their audience and the extent of their video's reach. At the Online Video Platform Summit, our session, "Online Video by the Numbers: Analytics, Reporting, and Metrics" examines not only what data you should be collecting but how to use that data to improve the effectiveness of your video and increase your ROI.

Confirmed speakers for this session include:

Paul Riismandel, Director of Curriculum Support, School of Communication, Northwestern University (Moderator)
Paul Riismandel has been working in online educational media for fifteen years, specializing in audio and video production designed for streaming. Paul is active in the educational media community as an advocate for online video and encouraging greater collaboration between the education vertical and the larger industry. He writes about these issues in the Class Act column for Streaming Media magazine. Paul is also a radio enthusiast, serving as advisor to student-run WNUR-FM at Northwestern University, and blogging about the future of radio at He also blogs and podcasts about other media stuff at

Brett Wilson, Co-Founder, CEO, TubeMogul
Brett leads the strategic direction for TubeMogul. He spent the first three years of his career as a consultant for Accenture. Next, he founded and led, a profitable e-commerce company that obtained over $69 million in revenue and was successfully acquired. Brett is undefeated at Risk, is the reigning Foosball champion at TubeMogul and a lousy (but aspiring) windsurfer, sailor and investor. He is also married and has two beautiful children. Brett received his MBA from the UC Berkeley's Haas School of Business.

Bismarck C Lepe, Co-founder and President of Products, Ooyala
As an Ooyala co-founder and founding CEO, Bismarck Lepe raised $10 million in funding and signed many of the company's early media partnerships before passing the baton to Jay Fulcher in 2009. Currently, as President of Product Strategy, he is responsible for marketing and driving Ooyala's product development vision. Bismarck sits on the Ooyala Board of Directors.

Before co-founding Ooyala, Bismarck worked at Google as a Senior Product Manager, developing and managing new products for the company's AdSense network. He launched more than 25 different Google AdSense products, including Click-to-Play video ads and Google's Intelligent Ad Server, which brought the company over $1 billion dollars in new annual revenue. Most notably, Bismarck managed the early growth of AdSense display and video advertising. Business Week named Bismarck one of its Best Young Tech Entrepreneurs of 2009. Bismarck has a B.A. in Economics and a minor in Computer Science from Stanford University.

AJ McGowan, CTO, Unicorn Media
AJ McGowan is responsible for engineering the cutting-edge architecture that will deliver high-quality audio and video via a highly intuitive interface. Prior to Unicorn Media, AJ spent five years at Limelight Networks where as director of solutions engineering, he assisted the company's marquee customers with implementing their content delivery networks, developing best practices, and capacity planning.

With a remarkable combination of intelligence and drive, AJ started his first company building high-end custom computers while still in the 8th grade. By age 14, he was an IT manager, and in between high school classes completed a highly technical token ring/mainframe to Ethernet/NT-Unix network upgrade and answered pages from distressed employees.

Dan Berra, Vice President of Business Intelligence, Unicast
Dan Berra leads Unicast’s Business Intelligence division focused on providing robust research, reporting and in-depth analysis of all Unicast-generated advertising campaigns. Under his leadership, clients gain greater insight into campaign results and the effectiveness of rich media and web video against other forms of online advertising As a respected industry veteran, Berra brings more than 12 years of experience spanning financial and marketing analysis at Dell Corporation and T3 (The Think Tank). Most recently, Berra served as the Vice President of the Customer Insight Group at T3, where he built media and search analytics teams from the ground up and created data integration process and databases tying together ad server data, web analytics and client-side data into one interface. Previous to T3 Berra served as transactional marketing manager, at Dell Corp, where he headed the development of segment-level online metrics, created forecasting models and managed transactional marketing. His expertise is in  media and web analytics and measurement,  rich media and online video, next generation web, online media planning and buying, ROI, online advertising and Third Party ad serving.

Dan Piech, Senior Product Management Analyst, comScore Inc.

Dan is a Senior Product Management Analyst at comScore, Inc. and President at Piech Productions. Previously, he was anInteractive Strategy Intern at McKinney, Project Manager at HG Media, Inc and Advertising Intern at Success Communications Group. comScore is a marketing research company that provides marketing data and services to many of the Internet's largest businesses.

The Online Video Platform Summit is a two-day event designed to help organizations of all t>ypes, not just those for whom video is their core business. Held on November 2-3 in conjunction with
Streaming Media West in Los Angeles, the Online Video Platform Summit is designed for video publishers of all types and sizes, whether small businesses looking to publish content for the first time, independent entertainment content creators, large media organizations, or anywhere in between.

Delivering Content to Mobile Devices

With the phenomenal success of Apple’s iPad and iPhone, and the increased adoption of Google Android-based phones, it’s never been more important to get your content on smartphones, tablets, and other mobile devices. At the Online Video Platform Summit, our session, "Delivering Content to Mobile Devices" will discuss why you need to care about things like HTML5, Adobe Flash Mobile, and other video format-and standards-related topics, as well as provide an overview of how online video platforms can help you publish once and deliver everywhere.

Confirmed speakers for this session include:

Troy Dreier, Senior Associate Editor, (Moderator)
Troy is Senior Associate Editor for and, and is also a regular contributor to Computer Shopper,'s blogs, Datamation, and Wi-Fi Planet. He writes a weekly consumer technology column which is published in the Jersey Journal newspaper.

Read more: Online Video Platform Summit Preview: Delivering Video to Mobile Devices |

Gannon Hall, COO, Kyte
As Chief Operating Officer, Gannon leads overall product strategy, marketing, business development and operations for Kyte, the 360° video platform. Leading media companies and marketers including MTV, ESPN, ABC, NBA, NATO, Armani Exchange, Monster Energy and many others are using Kyte to deliver innovative, live and on-demand social video experiences to audiences across multiple platforms and devices. Gannon brings to Kyte nearly two decades of entrepreneurial leadership experience within the emerging and established consumer Internet and enterprise software industries. Prior to joining Kyte, Gannon was a Principal at Horn Group, a premier technology marketing and digital communications agency with offices in San Francisco and New York. As head of the agency’s New York office, Gannon was responsible for client strategy, business development and operations. Under his leadership the agency won several industry accolades for their innovative approach to brand building through integrated digital marketing, communications and social media. Prior to Horn Group, Gannon led Hall Consulting, a pioneering San Francisco web design and development consultancy that he founded in 1994. Clients included a diverse set of software companies including Vitria, AvantGo (Sybase), Commerce One, and PlaceWare (Microsoft). Gannon began his career as a software engineer, user experience designer, web developer and consultant for companies including Pacific Telesis Group and US Web San Francisco, where he helped design and build enterprise applications and websites for clients including Rolling Stone Magazine, Proxim and Flextronics.

Read more: Connected TV: Why Google will succeed where others have failed - FierceOnlineVideo

David Dudas, VP of Product Management, Sorenson Media
As the vice president of product management, Dudas is responsible for defining and executing the online and desktop product strategies. He has more than 15 years experience developing consumer and enterprise product lines, including expertise in hosted digital media platforms and software-as-a-service. Prior to Sorenson Media, Dudas was co-founder and CTO at Eyespot, a cutting-edge technology startup that launched the world's first Web-browser-based video editing application in 2005. Under his leadership, the company filed for five patents and was granted numerous industry awards for innovation and usability. Previously, he was director of engineering at, where his team developed the company's flagship product and helped build the company into the leading digital media service provider of its time. He has also held management positions at Universal Music Group and DivX, and holds a Bachelor of Computer Science degree from Michigan State University.

Read more: Sorenson Media Launches Cloud-Based Sorenson Squeeze Server to Enable High-Volume Video Encoding for Enterprises, Developers and Other Content Creators | Business Wire

Jeff Malkin, President,
Jeff is a fearless entrepreneur with a proven track record for launching technology startups. He has been the CEO / founder of two venture-backed companies for the past nine years. The most recent, Razz Inc. (funded $12M by Mayfield, Cardinal VP, Siemens Mobile Accelerator, and Garage Technology Ventures), is a technology company providing consumers in the mobile and social media space with entertaining audio and telephony-based applications. Razz services have been distributed by leading wireless carriers around the world including Telefonica Moviles, Orange, AT&T wireless, T-mobile and Vodafone For Razz, Jeff led all aspects of the business including business development, strategy, product development, operations and financing.

Prior to Razz, Jeff was CEO of, a research and analytics service provider for the consumer package goods industry (funded $17M led by GE Capital, Advance Publications, United Business Media). He grew to be the leading online sampling and product research company with clients including The Proctor & Gamble Company, Unilever and Ralston Purina. Jeff graduated with a Bachelor of Arts in Music from the University of Michigan and remains an active musician in the San Francisco community.

Read more: Larry Kless' Weblog: Sees the Future of Video Encoding in the Cloud

The Online Video Platform Summit is a two-day event designed to help organizations of all types, not just those for whom video is their core business. Held on November 2-3 in conjunction with Streaming Media West in Los Angeles, the Online Video Platform Summit is designed for video publishers of all types and sizes, whether small businesses looking to publish content for the first time, independent entertainment content creators, large media organizations, or anywhere in between. 

The New Video Landscape: Multi-platform Distribution, Monetization, and Fragmentation

For the second year in a row, in a keynote address at the Online Video Platform SummitBrightcove CEO Jeremy Allaire will share his view of the increasingly complex and fragmented landscape for online video publishing and the strategies organizations need to have in place to achieve success with their video initiatives in the year ahead. Jeremy will also explore the changing face of video and content monetization, as more and more publishers look to expand their video initiatives to all three screens.

Jeremy founded Brightcove in early 2004 with a vision for the transformation of television with the Internet. As President of Brightcove, Jeremy leads the company’s technology, marketing and business development strategy. Prior to founding Brightcove, Jeremy worked as a technologist and entrepreneur-in-residence for Cambridge, MA-based venture capital firm General Catalyst, where he worked on companies and investments in broadband media, mobile content, e-commerce software and digital identity.

Before General Catalyst, Jeremy was Chief Technology Officer of Macromedia, where he helped define and launch the Macromedia MX platform for Rich Internet Applications, helping to evolve Macromedia Flash into a dominant platform for rich media applications on the Internet. Jeremy joined Macromedia with its merger with Allaire Corporation, where Jeremy was a co-founder and Chief Technology Officer. Founded in 1995, Allaire Corporation was a pioneer in using the web as an application platform, and its industry leading and award winning products power millions of websites, online services and business applications on the Internet.

Earlier this week, on the eve of Streaming Media West, Brightcove announced the release of Brightcove 5, bringing many new features to its cloud-based online video platform. New features in Brightcove 5 include distribution and synchronization with YouTube, Apple HTTP streaming for the mobile Web and apps, new advanced analytics for Adobe® Flash® and HTML5 video, and wide-ranging productivity enhancements with advanced analytics for HTML5 developed in partnership with Tubemogul. This latest release comes 12 months after the release of Brightcove 4, which the company announced at Streaming Media West 2009.

Allaire noted that Brightcove 5 addresses the fragmentation publishers face with multi-platform distribution:
“Consumers today are surrounded by an increasingly fragmented landscape of devices and destinations, which present publishers with exciting new opportunities, as well as challenges. Brightcove 5 helps remove the complexity of online video publishing and distribution across multiple devices and touch points, accelerating productivity and unlocking additional value.”
Earlier this year, Allaire discussed the future of web content - HTML5, Flash and mobile apps in a guest post on Techcrunch. Within the online video platform market, Brightcove is often considered the leader of the space with more than  2,300 media publishers in 50 countries. Brightcove raised $12 million in series D funding earlier in the year, bringing the its total funding to $103 million. The company recently hired Chris Menard as its new CFO, and is said to be preparing for an IPO early in 2011. See my 2009 interview with Allaire to read about Brightcove's early beginnings and how the company has evolved since its 2004 launch.

Allaire's keynote, "The New Video Landscape: Multi-platform Distribution, Monetization, and Fragmentation," will be at the Online Video Platform today at 10:30 am PT. he Online Video Platform Summit is a two-day event designed to help organizations of all types, not just those for whom video is their core business. Held on November 2-3 in conjunction with Streaming Media West in Los Angeles, the Online Video Platform Summit is designed for video publishers of all types and sizes, whether small businesses looking to publish content for the first time, independent entertainment content creators, large media organizations, or anywhere in between.