Without solid, performance-based metrics, there's no way to measure the success and ROI of your video content. The ability to measure video traffic beyond "views"-including audience dropoff, what sites and search terms are referring viewers, and audience geography-offers content publishers deeper insight into both the viewing habits of their audience and the extent of their video's reach. Panelists in this Online Video Platform Summit session will demonstrate video metrics in action and talk about what to measure, how to measure it, and how to turn those measurements into actionable business intelligence.Measuring Success
Wednesday, November 18, 2009 3:00 PM PST
Moderator
Jan OzerPrincipal
Doceo Publishing
Jan Ozer is a digital video expert and frequent contributor to Information Today, Inc.’s magazines, including Streaming Media and EventDV. Jan is the owner of Doceo Publishing, and has written more than 10 books related to the video world and is considered an expert in the field of video and compression techniques. In 1995, Jan published his first book, Video Compression for Multimedia with Academic Press, followed by Publishing Digital Video in 1997 for the same publisher. Since then, Jan has taught video production seminars in the U.S. and abroad, both on a private consulting basis and for various academic institutions, most recently the University of Wisconsin. Jan continues to write for PC Magazine, EventDV, and Streaming Media, and has published an additional eight books for Peachpit Press and PC Magazine Guide to Digital Video, published by John Wiley. Ozer's most recent instructional title is Critical Skills for Streaming Producers, published with Streaming Media, and is a mixed media tutorial, delivered in PDF format on DVD. If you're looking for more current articles from Jan Ozer, check out Streaming Learning Center.com.
Speakers
As co-founder and CEO of Accordent Technologies, Mike Newman has led the company’s growth and development from a start-up software company to an enterprise internet communications solutions provider with thousands of tier-1 enterprise, education and government clients worldwide. Mike is a frequent speaker at industry trade shows and conferences and is widely respected in the streaming industry for his expertise in webcasting technologies and business models.
Brian ShinFounder & CEO
Visible Measures
Brian Shin is the founder and CEO of Visible Measures. Brian has co-founded several successful Internet software companies, including web-based collaboration technology vendor Creative Aspects, which was acquired by Medsite Inc. (now WebMD); and The Cambridge Intelligence Agency, a Web-based e-mail response management solution provider that was acquired by marketing services company MSGi. Brian also co-founded technology strategy consulting firm Infraweb, Inc., where he served as President, and was an early member of the team at Allaire Corp. which went public in 1999 and was subsequently acquired by Macromedia.
Brian enjoys trying new foods with his wife, occassionally updates Twitter and his blog, holds an undergraduate degree from Tufts University, and earned an MBA from the MIT Sloan School of Management as part of the dual-degree Harvard-MIT Biomedical Enterprise Program.
Ben WeinbergerCEO & Co-Founder
Digitalsmiths
Ben Weinberger co-founded Digitalsmiths on a single premise—the internet would revolutionize the movie, television and entertainment industry, driving a new level of innovation that would forever change consumer behavior. This pioneering approach has helped the company transform an idea into a reality and a vision into a thriving and fast-growing business. The company’s flagship product, Digitalsmiths VideoSense, the industry’s leading studio-grade, video monetization solution, has propelled Digitalsmiths to the forefront of multi-screen metadata management, media analysis and digital content publishing technologies. Ben graduated with honors from Southern Illinois University, and serves on its board of directors for the Honors Program. He also serves as a member of the Digitalsmiths’ board of directors.
Brett WilsonCo-Founder & CEO
TubeMogul
Brett Wilson leads the strategic direction for TubeMogul. He spent the first 3 years of his career as a consultant for Accenture. Next, he founded and led YouCanSave.com, a profitable ecommerce company that obtained over $69 million in revenue and was successfully acquired. He is also married and has two beautiful children. Brett received his M.B.A. from UC Berkeley.
Follow OVP Summit (ovpsummit) on Twitter
hashtag #ovps09
