Friday, November 20, 2009

Online Video Platform Summit Keynote - Brightcove CEO Jeremy Allaire, November 18, 2009

Brightcove CEO and Chairman Jeremy Allaire delivered the keynote address,""Setting the Stage for 2010 and the Future of Online Video", at the Online Video Platform Summit this past Wednesday, November 18th at 1:45 p.m. PST. His keynote was streamed live on, and on this and many other blogs and websites powered by Livestream through an embeddable player. You'll see me in the beginning of the video introduce Jeremy, who presented a high level overview of some the underlying currents and drivers in the online video market and the shape of the online video platform industry and it's role in the broader development of web. He talked about the pervasiveness of video on the web, which he discussed in detail in my CEO Conversation post from earlier this week, and how virtually every professional organization - from SMBs (small medium-sized businesses) to major corporations or media publishers - are investing in their web sites and are starting to realize that video is one of the most effective mediums for their marketing and communication and education objectives. He also discussed the announcement earlier this week of the release Brightcove 4, an extensible suite of tools with a host of new features and many other new capabilities and Brightcove Express, an entry-level version of the service.

Twitter played a large role in the Online Video Platform Summit and Streaming Media West providing great conversation context to the sessions. There were a number notable Tweets during the keynote including:
@dboyll: Jeremy, re OVP's "it's only a platform if developers are building on top of it"
@ayolo: Jeremy Allaire: Expansion of how online video is being used is "driving the complexity." Want to do more with video - brand, site #ovps09 and
@jbreitfelder: Brightcove #ovps09 keynote - two best ways to spread video: search & social

Stay tuned for more #smwest09 and #ovps09 coverage!