Sunday, November 6, 2011

I'm going to Streaming Media West to discuss Webcasting Tips and Tricks From the Enterprise

I'll be taking a short break from my intense work schedule next week to speak at Streaming Media West, on a panel session, Webcasting Tips and Tricks From the Enterprise. According to the conference program, "this session focuses on best practices from enterprise corporations which have adopted and implemented live video across their organization. See firsthand how these companies are using video for internal and external communications and learn how you can better leverage assets already available inside your company. Hear firsthand from those who have been successful with their deployments and learn what advice they have for others deploying live video in the enterprise today."

Streaming Media West returns to Los Angeles and the conference organizers promise it to be even best show yet. Last year more than 2,500 content owners, viral video creators, online marketers, enterprise corporations, broadcast professionals, ad agencies, educators, and others all come to Streaming Media West to see and hear more than 100 speakers and 30 sessions focused on latest online video technology and the business models that are coming of age. In conjunction with the show is the first ever HTML5 Video Summit, which is an expanded two-day summit with how-to sessions, demos, case studies, round table discussions and more.

Here's a short promotional video about the conference which kicks off this Monday with pre-conference workshops and the show is November 8-9, 2011.

My session is scheduled on Wednesday, November 9, 2011 at 10:30 am and confirmed participants include:

Moderator: Patty Perkins, Team Leader, Wells Fargo Creative Services Technology, Wells Fargo
Speaker: Michael Chop, Senior IT Architect, Cadence
Speaker: Tony Sehgal, Sr. Manager, Digital Media Operations and Infrastructure, Oracle
Speaker: Eric Hards, Manager, Web, Media Graphics and Streaming, Lockheed Martin
Speaker: Larry Kless, Production Manager, Videoconferencing and Virtual Events, Kaiser Permanente

I'll be wearing my day job hat as a webcast producer like I did when I first spoke at Streaming Media West five years ago on a panel session on, Distribution & Delivery of Digital Media. The following year I also spoke on another panel session, Best Practices For Webcasting Production which I blogged about here.

Here are some "best practices" that I shared in that post, that address the technical and logistical challenges for webcasting, and how you put the right team and the right technology in place.

If you are producing a webcast, consider the following:
  • Know your role. You may be producer, director and technical director and even camera all rolled up into one. Or you may have the luxury of hiring a full crew.
  • Get clients on board with deadlines, financial commitments and better understanding of web cast requirements.
  • Audio is the number one killer. It’s an ongoing issue when using wireless microphones, telephone call ins, multi-point conferencing and live PA (Public Address) system.
  • Working with a team you know and trust and who knows your business is best. Relationships are vital to your process. Delegation and deference to expertise key to getting the job done. You need to rely on your team to do their job and sometimes take over your chores too when you get called away to manage client issues and handle last minute changes.
  • Redundant personnel and technology is a must and equipment failure should be expected. Back up to you back ups really saves the day in a pinch.
  • Make every room a broadcast studio.
  • Site surveys at least a good 8 weeks ahead to inspect data and A/V ports, power requirements for lighting, ceiling height for rigging, windows and doors for light and noise, bring a digital camera, measuring tape and a continuity tester as part of your arsenal.
  • Complete all pre-web cast equipment and connectivity testing well in advance and conduct it on-site for higher reliability.
  • Prepare a production summary that includes every last bit of detail that covers the entire production. Give everyone on the crew a copy for reference and lead a production meeting before the works so that all teams are synched up.
  • Be prepared for last minute changes and if there’s time just roll with them – update your script, rehearse if possible, but say “No, we’re out of time” when you have to. Really, there’s nothing worse than a major on-air blunder. But as they, “It’s live television.”
Also, be sure to have back up equipment and crew in case of technical or physical problems, and don't forget to test your webcast on location. I'll share more tips following my session next week.

For more information, go to:

Larry Kless' Weblog: Best Practices For Webcasting Production
Larry Kless' Weblog: How to Execute a Successful Webcast
Larry Kless' Weblog: Featured Article: Lessons Learned from Live Events