Showing posts with label predictions. Show all posts
Showing posts with label predictions. Show all posts

Monday, January 28, 2013

2013 Online Video Predictions, Trends and the Shape of Things to Come

As we reach the end of the first month of the year, and look back on 2012, the future becomes more clear. In 2012, we saw much of the same activity in the online space as previous years, with more churn and consolidation, more funding and innovation, coupled with the exploding growth of online video consumption. The industry grew another year and took bigger steps to the future.

It's become tradition on this blog to present the annual collection of online video predictions from around the web. This time last year, I offered advice on Why Online Video Platforms (OVPs) Should Give a Puck, and pay attention to the three I’s: immersion, integration and implementation. Several reports in 2012 looked at the top OVPs and Content Delivery Networks (CDNs) in the market and ranked them according to their implementation skills, innovation and market share. In a November 2012 report by ABI Research, Brightcove led Ooyala in implementation and Ooyala narrowly beat Brightcove on innovation, with Kaltura in third. In Frost & Sullivan’s independent analysis on the global OVP market, Brightcove was recognized as the market leader with the 2012 Market Share Leadership Award. Earlier this month, Frost & Sullivan also recognized Limelight as 2012 Global Product Line Strategy Award recipient in the OVP market.

The money flowed in 2012, with Cisco's whopping $5 billion acquisition of software firm NDS, Brightcove's $30 million acquisition of Zencoder along with a 41% increase in earnings, Ooyala's $35 million in Series E funding, LiveU's $27 million round, Kaltura's $25 million round, Visible Measure's $21.5 million, Tubemogul's $20 million in Series C, WeVideo's $19.1 million round, Chill's $8 million in Series A, Conviva's $15 million investment from Time Warner, Spreecast's $7 million in Series A, Keek's $7 million round, DramaFever's $6 million round, Longtail Video's $5 million in Series B, ShareThrough's $5 million in Series B, TVinci's $4.5 million round, and many more. ABI Research estimates that the combined global market revenue of video delivery and management would reach $2.1 billion by the end of 2012, and will grow to over $4 billion by 2017.

Now in 2013, we've gone beyond the Fear and Loathing in Online Video and codec browser wars from a few years ago, and as Jan Ozer recently noted,  WebM: It's Forgotten but Not Quite Gone. As we move forward, the industry looks to a new online video standard in H.265 High Efficiency Video Coding (HEVC), which was just approved as an ITU standard this past week, although according to Dan Rayburn, HEVC (H.265) Adoption Is At Least Five Years Away For Consumer Content Services. As we move beyond the PC era, with mobile devices and tablets poised to surpass Notebook PC shipments in 2013, voices of reason within the online video industry, like Brightcove's Jeremy Allaire says, the industry needs Bipartisan Solutions to Ending the Religious Wars over Mobile Platforms. Allaire says the future is, "hybrid apps. It's not HTML5 vs. native, it’s actually both HTML5 and native."

Viewing trends are shifting as distribution models change, with YouTube and Facebook dominating the media and entertainment space. According to comScore, "82 million U.S. Internet users watched 38.7 billion online content videos in December, while video ad views totaled 11.3 billion." While the average duration of online content video was 5.4 minutes, long-form content viewing also is growing with Netflix dominating the competition having record earnings 33 million subscribers worldwide (27 million in the U.S.) That's great news for the online video and OTT-video industry, because based on forecasts by Informa Telecoms & Media the global online video market will be worth $37 billion in 2017.

Roku's Anthony Wood says, the future of television is coming faster than you think and that not as futuristic as you'd think, where we'll be able to watch every movie ever made, in any language, day or night. Over the last year, Intel has been working on its own virtual MSO/cable TV service and will soon roll out its set-top and service box city by city. As OTT delivery and subscription models mature we'll start to see more content owners unbundle their offerings. Even HBO is pondering the possibility of a standalone offering which would challenge the status quo. But cord-cutters will have to keep dreaming for now, since cable and satellite operators will block the channel from going direct to consumers since it would cut into their subscription base. Also, stay tuned to what Netflix and Amazon are doing around original programming, which will cause further disruption to content subscription and distribution models.

While online video still remains a fraction of total TV and video revenue, it's growing, and online video advertising will continue to mature as marketers and publishers come to better understand video metrics. According to Frost & Sullivan, online video viewers are watching more video ads, but Ooyala's Bismarck Lepe maintains that the focus has to be about personalizing the viewing experience. he says, Advertising in Videos Could Be Better Targeted and It’s High Time We F**ked With the Magic. Lepe states that, "metrics that provide a more granular understanding of viewer preferences, behavior, device, location and other metrics can dramatically optimize online video advertising efficacy and reach."

As video gets more social, there's also been a lot of talk and jockeying about who will become the next “Instagram for video”, which Sorenson Media's Peter Csathy says, most mobile video “contenders” miss the mark, "because they fail to focus on the fundamental differences between video and still-image content." The real contenders can be identified "by three engaging content types", says Csathy. "Think of them as the three “M’s” that have a real chance to succeed massively at scale: music (a community of interest), meaning (social causes), and moments (private sharing)." With Twitter's release of Vine last week, iPhone users may have just met a new contender to apps like VMIX's video editing app Givit, but Csathy's verdict is that it's not "Instagram for Video" Holy Grail. If 2013 follows the funding trends of 2012, I'm sure we'll see a lot more competition in this space over the next year.

Back in 2009, Cisco predicted that video would be 90% of all consumer Internet traffic and 64% of mobile. Now, a few years later Cisco says online video is going mainstream driven by 70% of U.S. broadband consumers who are watching 100 minutes of professionally produced Internet video every week.

So as we look forward into 2013, at the shape of things to come for online video, one thing is for certain – "content is king" and it always will be.

Online Video Predictions


6 Online Video Trends to Watch in 2013 from Patrick Hurley

2013 Online Video Industry Fortunes: An Introduction - By Joel Unickow: Leading Executives of the Online Video Industry give their prediction for what's to come in 2013

Online Video Advertising and Marketing




Tech

Trends, Shifts and Disruptions

Photo credit: Inhabitat Green Designs
Photo credit: Brightcove Blog
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Sunday, January 22, 2012

2012 Predictions from Around the Web, and Why OVPs Should Give a Puck

Each year the predictions on what the new year will bring start to appear on the web as the current year winds down, and by January they're in full swing and just keep on coming. I've been collecting, sharing and curating the predictions for the online video, social media and technology industries the past four years, and now that we're several weeks into 2012, I present another collection of predictions from around the web. Some are bold, some are obvious and most are simply best guesses based on current and emerging trends. Many are saying that there will be a big transformation in TV, more US households will be watching Internet video in the living room, multi-screen experiences will mature, content producers and advertisers will turn up the dial on social video, YouTube may finally become a media company, more brands and retailers will embrace video marketing, video content production will shift from UGC to professional quality, video advertising will move beyond the pre-roll to interactive ads across all screens, HTML5 video will take center stage, and recently at CES YouTube's Robert Kyncl claimed that very soon 90% of Internet traffic will be video and that the web is poised to become the premium channel for entertainment.

As part of VidCompare's third annual Online Video Platforms (OVPs) Predictions piece, 2012 Online Video Predictions – OVPs « Online Video and Video Providers - VidCompare, I shared my thoughts on what OVPs should focus on in 2012. The OVP space has over 100 companies that provide similar services that include: video hosting, encoding, custom players, syndication, analytics, as well as interactivity and monetization through a variety of online advertising options typically 3rd-party ad-servers. Many of the OVPs have differentiated themselves with new products and services like Brightcove's cloud-based application management, Ooyala's integration with Facebook on Social TV and real-time video analytics, Kaltura's open source app exchange, RealGravity with syndication and its content marketplace, Unicorn Media and Twistage on video workflow, DaCast with streaming as a service, and so many other examples within the crowded space.

But as we move into 2012, we're going to need more than just tools to publish video online and measure ROI, because publishers will need to create fully immersive transmedia experiences for viewers across multiple screens. It won't be enough for companies to just provide the standard suite of tools if they want to stay in the game. So I drafted the following advice for OVPs, based on conversations with my good friend @zbutcher who inspired this post.

Why OVPs Should Give a Puck
“A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” – Wayne Gretsky

The rapid growth of online video industry is one the biggest stories that continues to write itself. Major developments of the past year shape the future and the tools we use to collect and share information. As our connected lives intersect on the web, living room and mobile, we’re moving away from traditional methods, static pages, formats and styles to fully “immersive HD experiences”.

Rather than reading and clicking, viewers now want to see and experience. The presentation layer is about storytelling and for video to move forward in 2012, the OVP industry should pay attention to the three I’s: immersion, integration and implementation.

Immersion – It’s time to go beyond the frame, box, blog and immerse ourselves in storytelling. People want to personalize it and interact with the stories. Applications that offer seamless HD video experiences across the web, tablets and mobile devices will inspire storytellers to expand their narratives to reach every audience. Second screen and web back channel applications will set the pace for great opportunities, innovation and growth in the coming year.

Integration – While video has seen astounding growth over the last year and is predicted to be over 90% of the Internet traffic in the next few years, it’s still a second class citizen. We still have multiple files, formats, players and countless work arounds to make video work. OVPs need to support immersive experiences through an integrated approach and offer value added, forward thinking services to differentiate themselves.

Implementation – No matter how good your integration is, it’s only as good as your implementation. It comes down to user experience and user interface. Producers and publishers are looking for consistency across all platforms and devices. OVPs need to execute on products and services and keep an eye on where the puck is going to be, not just where it is.

2012 Predictions from Around the Web

 Online Video
2012 prediction: The slow death of coax begins — Online Video News
2012: The Year Of The Video View Standard
2012 Trends: Video Leads Online Ad Growth - eMarketer
2012 Video Commerce Predictions
2012 Video Trends | VMakers
2012 Year of the Video | The Online Sage | Online Marketing Indianapolis
12 Things That Won’t Happen In Online Video in 2012 | TechCrunch
12 Online Video Predictions For 2012 | Spidvid's Blog
12 predictions for social TV in 2012
7 Online Video Trends to Watch in 2012
7 Predictions For Online Video In 2012 - SocialTimes.com
Five Predictions For Online Video In 2012 | TechCrunch
4 Predictions for 2012 - TDG Opinions
A Look Ahead to 2012 in Online Video
Expect More Broadcast Quality Original Online Video in 2012 | VideoMind
Mr Video’s Video Predictions for 2012 | askmrvideo.tv

Top 3 Video trends for 2012 - Viral Marketing - BizReport
Trends For 2012: Cord Cutting, Tablets Go Mass Market, Twitter Takes Over
Video Marketing Trends in 2012 - Search Engine Watch (#SEW)
Video Prediction Mashup for 2012
VideoMind’s Top Online Video Trends | VideoMind
"Virtual" Cable Coming on the Web in 2012: Rich Greenfield - Peter Kafka - Media - AllThingsD
Will 2012 be the year of the virtual MSO? Don’t bet on it — Online Video News

Daisy Whitney » Three New Media Predictions for 2012
In many ways, 2011 was the year of the tablet, while social TV and online video partnerships enjoyed a robust twelve months as well. Looking ahead to 2012, keep an eye out for standards in tablet measurement, advanced online video deals in measurement, and an increased use of social TV for Web TV discovery. Those are the 2012 predictions in the final installment of the New Media Minute this year.



HipMojo 22: 2012 Predictions | WatchMojo.com
HipMojo is a raw and unedited weekly show covering timely news in the world of business. In show 22 of HipMojo, CT offers his predictions for 2012 while Ash counters with his anti-predictions, based on his latest Techcrunch article on the subject.








Online Video Industry Forecast 2012: Streaming Media Magazine
This is Streaming Media's collection of sponsored articles appearing in the December 2011/January 2012 issue of Streaming Media magazine.
ChinaCache
Cinsay
Digital One/ClickStream
Concurrent
Digital Rapids
Digitalsmiths
Discover Video
DVEO
Edgecast Networks
EyePartner
Front Porch Digital
Grass Valley
Haivision Network Video
Highwinds
Ignite Technologies
Media Excel
MediaPlatform
Microsoft
Mixmoov
NewTek
PeerApp
PowerStream
Qumu
RealNetworks
RealGravity
Sorenson Media
Soup Digital Innovations
TalkPoint









Video Predictions for 2012: A Year-End Series
Will Richmond - 'I've reached out to a number of media and technology executives to ask for their top 3 video predictions for 2012. I was very open-ended in my outreach: predictions can be big picture or small picture, business model or tech focused, serious or humorous, etc.'
Jim Louderback, CEO, Revision3
YuMe's Jayant Kadambi
AdoTube's Steven Jones
Irdeto's Jan Steenkamp
RAMP's Tom Wilde
HealthiNation's Raj Amin
FreeWheel's Doug Knopper
AEG Digital Media's John Petrocelli
TidalTV's Scott Ferber
Kantar Video's Bill Lederer
thePlatform's Ian Blaine
YouTube's Suzie Reider
Jivox's Diaz Nesamoney
Tremor Video's Team
LiveRail's Mark Trefgarne
AOL's Ran Harnevo
Metacafe's Erick Hachenburg
LongTail Video's Dave Otten
Thought Equity Motion's Kevin Schaff
CineSport's Gregg Winik
Digitalsmiths' Ben Weinberger
Summarizing the 2012 Video Predictions Series

Online Advertising
2012 Online Video Advertising Forecast - Industry Experts' Predictions
2012 online video advertising predictions by Goviral
12 predictions for online video advertising in 2012
5 Key Digital Media and Advertising Trends for 2012 [VIDEO]
3 Online Advertising Trends To Watch In '12
How Online Video Advertising Will Evolve In 2012
Pre-Roll, Mobile Top Video Ad Formats for 2012 - eMarketer
The Big 2012 Prediction Round-Up: Video Ad Trends By Theme | VAN - VideoAdNews.com

Mobile
2012 Predictions, Mobile Edition: Dan Rowinski
2012: Predictions For An Increasingly Mobile World | TechWeekEurope UK
16 predictions for mobile in 2012 — Mobile Technology News
12 prediction for 2012
Twelve Mobile Predictions for 2012
Ten Mobile Social Trends For 2012
Mobile phone predictions for 2012 - The Operating System | ITProPortal.com
Mobile Video Vendors Boost Their Ad Offerings for 2012

Social Media
30 Social Media Predictions for 2012 ‹ Orlando Video Production, Social Media, SEO | GreenHouse Social Media
7 Social Media Predictions for 2012
5 Predictions for Social Media Law in 2012
What’s in Store for Social Video in 2012?
2012 Social Media Marketing Predictions [Charts] | Heidi Cohen
So-Called Predictions For A Social 2012

Social Media & Content Marketing Predictions 2012
View more presentations from Content Marketing Institute
Leading Digital Women Predict 2012 by TrendsSpotting
View more presentations from Taly Weiss

Technology
2012 And Beyond: A Mega, Meta Mashup Of Predictions | Fast Company
2012: Nine business tech predictions | ZDNet
2012 Predictions: Bluechipworld MD Simon Hassell
2012 Predictions: CCS Insight chief of research Ben Wood
2012 predictions: It’s doom & gloom for Amazon, RIM and Zynga | VentureBeat
2012 Predictions: What Will Be Big in Small Biz Tech This Year
2012: Siri Is a Stunner, Amazon Is Amazin' and Security Gets Spendy - Arik Hesseldahl - News - AllThingsD
2012: the year back-end enterprise systems open up to the world
10 tech trends to watch for in 2012 | News | TechRadar
Seven Technology Predictions for 2012
Five predictions for the communications world in 2012 | Technology | guardian.co.uk
Five big things to watch out for in 2012 — Tech News and Analysis
5 trends to watch in 2012
5 Predictions for Online Data in 2012

A tech toy timeline for 2012 (video) | Digital Media - CNET News
Analyst Predicts 'Monster' iPhone 5 Launch in 2012 | PCWorld
Connected Consumer 2012: A year of consolidation and integration — GigaOM Pro
Curation and amplification will become much more sophisticated in 2012 » Nieman Journalism Lab
Experian's digital and marketing predictions for 2012 | The Drum
I Predict: Five 2012 predictions for the coming year in apps - iPhone app article - Dan Kricke | Appolicious ™ iPhone and iPad App Directory
IBM Predict Home Electricity From Your Bike, Mind-Reading Computers - Arik Hesseldahl - News - AllThingsD
Importance of Content Recommendations Predicted in 2012 « The Outbrain Blog
McAfee predicts more high-profile, targeted attacks in 2012 | ZDNet
Marc Andreessen: Predictions for 2012 (and beyond) | Digital Media - CNET News
Mashable’s Digital Predictions for 2012

Next Wave with Gary Vaynerchuk: 2012 predictions - YouTube

Gary V. makes bold predictions for the technology business scene in 2012, including big moves for Twitter and Facebook, bad tidings for BlackBerry and an explosion of what he calls "box mania."

Predicting 2012: Rapid implementation in focus
Predictions for 2012 | Guardian Sustainable Business | The Guardian
Tablets in 2012: what to expect | News | TechRadar
TechRadar's phone and tablet resolutions 2012 | News | TechRadar
Time for some 2012 predictions …
Unisys Releases 2012 Enterprise Technology Predictions - MarketWatch
YouGov releases consumer predictions for 2012 | Econsultancy
Zynga CTO: Four predictions for 2012 | Digital Media - CNET News



The Big List: 226 Marketing Trends, Predictions & Resolutions For 2012

"For the third consecutive year, we’ve collected all the articles we could find related to online marketing tips, trends, predictions and resolutions in 2012. We had 80 links in 2010 and 168 last year. We shattered that collectively this year. Here’s our 2012 Big List: 226 articles covering tips, trends, resolutions and predictions about online marketing in the new year..."


Facebook, Google, Twitter and More: 12 Predictions for 2012 - Forbes
No. 1: Facebook Goes Public, But Won’t Start IPO Landslide
No. 2: Facebook Ad Business Booms–But Not at Google’s Expense
No. 3: Image Ads Finally Find a Home on the Web
No. 4: Data-Driven Advertising Accelerates
No. 5: Web-Native Brand Ad Formats Will Remain MIA
No. 6: Twitter (Almost) Becomes a Real Business
No. 7: Mobile Ads Finally Get Moving
No. 8: Amazon.com Becomes an Online Advertising Player
No. 9: App Overload Sets In
No. 10: Tabzines Debut
No. 11: This Revolution Will Be Televised
No. 12: The Web Startup Bubble Will Start to Deflate








CMO Predictions for 2012 -- Part 1: Dominos, Motorola, Progressive, RadioShack Say it's Mobile, Mobile, Mobile! - Forbes
CMO Predictions for 2012 -- Part 2: Dell, Diageo, Saks, Tory Burch Double Down on Social Media - Forbes
CMO Predictions for 2012 -- Part 3: General Mills, Gogo, L'Oréal, NASCAR, Visa Hail Content as King - Forbes

Lastly, the big question, will the world end in on December 21, 2012?
My prediction is no, it's extremely unlikely.

Disclaimer: VidCompare is sponsor of this blog
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Thursday, March 3, 2011

The Future of Television will be an Immersive, Collaborative Experience: Cisco's Scott Puopolo at OTTCON 2011

This week in a keynote address at the OTTCON Over-the-Top TV Conference 2011 in San Jose, Scott Puopolo, Vice President and Global Head of Cisco's Internet Business Solutions Group (IBSG), presented Cisco's predictions on what the future of television might look like in 20 years. Puopolo and his team developed the predictions based on interviews with more than 50 television industry and academic thought leaders who all agreed that almost every aspect of TV will be transformed – from how we interact with the TV; how channels will go away; how the remote control will disappear; how screens will do anything, anywhere and will become the nexus for all our connected, interactive and social video experiences – and move us away from the traditional linear "lean-back" TV viewing experience towards an immersive, collaborative experience in the future that goes beyond the Jetsons cartoon.

Many of the predictions are already evolving today with the explosion of connected devices, 3D viewing experiences, augmented reality, transmedia storytelling, advanced technology of touch screen and gesture driven control of screens that we've seen in futuristic sci-fi thrillers like Minority Report. As an example of what's in store for the future, Cisco says that TV will become a broader and more immersive sensory experience that will go beyond the visual and auditory senses to include the sense of smell and touch. But by far the biggest driver that propels innovation is the growth of online social communities and our need to be connected to them. Social interaction is embedded in many of the predictions of which could likely come to pass in the not-too-distant future.

I caught up with Puopolo following his keynote, where he presented 5 of the 10 predictions from the study, The Future of Television: Sweeping Change at Breakneck Speed, which he said, "offers the first holistic vision of the future across all key dimensions of the television industry and sheds new light on the likelihood and timing of innovation."



On the Cisco blog, Puopolo summarized the 5 predictions he presented to the OTTCON audience:
  • Is It Real or Is It TV? Sensory technology will enable new creative tools for producers and new experiences for consumers. So we’ll not only see Rachael Ray’s brownies -- we’ll smell them, and eventually taste them, too.
  • Screens Do Anything, Anywhere: Instead of buying TV sets per se, viewers will buy multipurpose screens. A screen in a bedroom could display your favorite painting or change into a teleconference monitor when you’re not watching TV.
  • Don’t Just Watch, Get Involved: Viewers will break the confines of the TV episode and interact with their favorite characters in everyday life. They could, for instance, collaborate with other fans to help key characters solve a crime or mystery.
  • Channels Go Away: Soon TV will be customized to your tastes. No more searching through menus to find a show -- the best streaming and on-demand TV will find you.
  • Viewers Kiss the Remote Goodbye: Consumers will use words, gestures, and devices such as smartphones and iPads to control their TVs. You might raise the volume or choose a different show with a simple flick of your wrist.
The 5 others predictions in the study are:
  • Ads Get Personal - you can interact with - In the future the majority of ads will be contextual, highly interactive, and laser-targeted to each viewer.
  • Watch Together, Virtually - TV will be an enabler of social interaction, encouraging group participation at home with remote friends and family. Viewers will experience a sense of community for the duration of the program.
  • Your TV Follows You - Content will be ubiquitous and available to you on any device wherever you are. Consumers will no longer be tethered to a particular device or network, and there will be limited ties to time itself.
  •  “Regular Joes” Go Hollywood - Semiprofessional and amateur film and TV-making will flourish, and decentralized methods to create, fund, and deliver content to the mass market will thrive.
  •  Creation Goes Viral - Content creators will invite consumers directly into the process.
CiscoIBSG produced this video to describe the 10 predictions for the future of television:



While the views among the experts varied on adoption rates of technology most did agreed that pay TV models will evolve and that consumers will have more control of their content experiences. Cisco IBSG believes that the combination of three key drivers—technology, consumer behavior, and business models – will accelerate our vision of the future and bring about enormous changes within the next 5-10 years that will permanently and dramatically alter our television experience.

For the evolving industry of PayTV operators, content producers, consumer electronics manufacturers, media aggregators and service providers, Puopolo said that competition for the consumer will also intensify dramatically.

So, what's the big message in all of this?

Puopolo summed it up in this way:
"The concept of consumer, controlled, increased, immersive, interactive experience is going to be the future of television and the consumption of our content is going to be ubiquitous. We'll be able to access it anywhere, anytime, from any device in any format."
Related:
OTTCON coverage:
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Sunday, January 9, 2011

2011 Predictions from Around the Web - Online Video, Social Media, Technology and More

As the first week of 2011 comes to a close, many trends have already emerged. Each January kicks off with a spotlight on the latest gadgets and technology for consumers with the 2011 International CES in Las Vegas. This year the show will be known as the year of the tablets, 3D TVs, connected devices and mobile, and again without actually being at the show, Apple's news that iPhone will finally be coming to Verizon overshadowed much of the news coming from Las Vegas.

Each year also brings out the many predictions of how online video, social media and technology will shape the consumer and business markets and set the stage for the future. Online video has seen explosive growth over the last few years and continues to reach record levels with U.S. video views surpassing 30 billion in November 2010. Many predict that 2011 will be a breakthrough year for video advertising, with mobile devices viewing the majority of video ads. Advertising is also expected grow within social media with video properties emerging as the top ad networks. A number of voices in the online video space have already gone on record with their 2011 predictions. For a second year in a row, VidCompare assembled a number thought leaders from the OVP space to offer their forecast of the year ahead, consisting of: Brightcove, Magnify.net, Kaltura, Fliqz, RealGravity, Marcellus.TV, Wistia and vzaar.

Jeff Whatcott predicts more device fragmentation, increase in social viewing and sharing and continued consolidation of players in the space. Steve Rosenbaum says 2011 is the year we Connect, that Content = Commerce, and that we Curate. Ron Yekutiel says the demand for open-source solutions will be driven by user demand, further commoditization and a shift to the application layer, and more cloud solutions. Benjamin Wayne thinks Amazon will get into the device business, Hulu and Google will distribute feature films and the Asia will surpass the U.S. for online video consumption and monetization. Luke McDonough says video advertising will heat up, the industry will respond to connected TVs but it will quickly become irrelevant because of mobile and geo-location. Preetam Mukherjee predicts the Eastward boom to tap markets in Asia-Pacific, Africa and the Middle East, along with freemium video models and CDN wars. Christopher Savage sees many more sites defaulting to HTML5 first with Flash back up, a new swatch of SMBs embracing video and more vide production companies to service that market and the enterprise. Finally, Ian Snead sees more demand for security of online video, more consolidation between CDN vendors and full service OVPs and, improved content delivery methods.

In a recent VideoNuze TDG webinar, Colin Dixon and Will Richmond identified 6 key trends in online and mobile video for 2011, that included Google emerging as a key Hollywood partner, Netflix strains under incredible growth, cord-cutting gains, no change in net neutrality enforcement, mobile video has breakout year, and TV Everywhere struggles.

Jim O'Neil of Fierce Online Video News predicts that DVDs will bite the dust, Netflix will conquer the world and get gobbled up by Google, Microsoft or Apple, more consolidation within the OVP space, cord cutting will be a hot topic and continue evolve, and Comcast will say 'aloha' to Hulu.

Nalts predicts that WebTV will be a bloodbath, video platforms will continue to get commoditized, the YouTube community will stay alive, video search will suck less, video greetings will get more awkward,   video destinations will rival YouTube, we will need curation, online video will get more social, we'll pay more for broadband, and Google will go beyond YouTube. usinesses will continue to invest in social media for marketing and customer interaction. Curation tools will become the primary way people will use social media. Facebook will evolve as a E-Commerce platfor,

Metcafe CEO Erik Hachenburg offered his predictions on the industry in this article: MediaPost Publications 2011: The Future of Consolidation In The Online Video Industry, and says that since YouTube reigns as the the top video ad network and ad networks will need to consolidate to compete. But that's just the first step he says, and the next phase will focus on "content verticalization" so expect to see more consolidation among video companies, especially among video destination sites.

Hachenburg also recorded this video to share his 2011 predictions for online video advertising:
"With online advertising revenues at record highs and all eyes on online video as the key growth driver for the sector throughout 2011, the future looks bright as we prepare for the New Year. So what’s in store? Here are Metacafe CEO Erick Hachenburg's top-five predictions for online video advertising in 2011."

Among his 5 predictions, Hachenburg says that Hulu will abandon its IPO ad be bought by Comcast instead, which Ryan Lawler thinks is just one person's crazy prediction, but interesting nonetheless.

Justin Foster wrote an excellent post on The Video Commerce Consortium Blog Archive » Top Ten Video Commerce Predictions for 2011, and he predicts the following:
"2011 is going to be the year of mobile video commerce, with social playing an important role.  Automated video optimization emerges as a key driver of video commerce, and video email will make meaningful strides forward, breathing new life into a critical channel for online retailers and brands that sell direct.  The industry struggles to find a winning video format, restraining growth from explosive levels, but video reach increases as more marketers adopt Promoted Videos.  Automated video continues to improve in quality, but remains confined to a small niche of overall e-commerce video.  We’ll see one, maybe two, meaningful commertainment initiatives emerge, probably from a large lifestyle retailer that’s willing to make a bet.  More retailers will grow their in-house video studios, and SEO remains a key component of an overall video commerce strategy."
For over the last month, I've been collecting 2011 predictions from around the web, and many of them can be found in this very well curated list from Search Engine Land: The Big List: 168 Marketing Trends, Predictions & Resolutions For 2011 that breaks it down by numerous categories – Industry, Paid Search, SEO, Local/Mobile, Email, Social Media, B2B, General Online Marketing, Web Design & Development/E-Commerce, Affiliate Marketing and Miscellaneous –  or this massive list: What are experts predicting for 2011? | Samuel Parent's Blog that segments even more predictions by theme – Advertising, Ad Spend, B2B, Business, Consumers, Design, Economy, Email, Marketing, Mobile, Newspapers, Social Media, Radio, Tablets, Television and Video.

I've taken the same approach with my list below and include several videos and slideshows.

Online Video, Online Video Advertising and Marketing
Consumer Trends, Finance and Markets
Digital Media, TV and Entertainment
Mobile
Social Media
Search
Tech Industry

Miscellaneous
JWT: 100 Things to Watch in 2011  
View more presentations from JWTIntelligence.
  • 100 things to watch in 2011 | JWT Intelligence - by Ann Mack - New York - Beer Sommeliers, F-Commerce, Objectifying Objects … just a few items from our list of 100 Things to Watch in 2011. It’s a wide-ranging compilation that in part reflects broader shifts we’ve been tracking over the past few years, notably the evolution of the mobile phone into an “everything hub,” a trend we’ll see play out in myriad ways next year. Other items reflect counter-trends—for instance, to balance out our growing immersion in the digital world, people will increasingly embrace face-to-face gatherings and digital downtime. Many of our Things to Watch are technology-centric, with smart infrastructure ramping up, the rise of tablets for tots and some truly futuristic-seeming developments (3D printing, virtual mirrors, electronic profiling). Web-wise, Things to Watch will include a growth in Facebook commerce, apps beyond mobile and more social browsers. The people on the list—from pop culture, sports, architecture, fashion and other sectors—have the potential to drive or shape trends in the near future. Check out our list, along with a little bit about what makes each item worth watching, below. (Or to download the presentation with fully functioning links, click here.)
  • Nick Morgan, Public Words: The Year Ahead: Fearless Predictions for Communications in 2011
  • Ten things Web users should fear in 2011 - The Red Tape Chronicles - msnbc.com
That's all for now, we'll see how things shake out as the year progresses. But there's one thing we know for sure and that is, this year we're turning it up to 11, and it will be louder than last year!
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