Saturday, November 21, 2009

Streaming Media West and Online Video Platform Summit - Special Edition News Round Up

It was a busy news week with major announcements from companies participating in Streaming Media West and the Online Video Platform Summit. This year, Fox Business News was on site on the exhibit floor right next to the TV Worldwide booth with live news updates throughout the week. While the numbers are not yet in, the conference sessions, exhibit hall and Red Carpet interviews all saw a great deal of traffic and even on day three attendance was still high. Hashtags #smwest09 and #ovps09 saw a lot of action with live Tweets from the keynote, conference sessions and social events that highlighted a groundswell of mainstream attention on our nascent space.

The Online Video Platform was a new event that was held in conjunction with Streaming Media West. Over 30 companies in the online video platform category participated in the show as either speakers, event sponsors or exhibitors, and many others came to see what was going on. We had attendees from all over the U.S. and international attendees they came from as far away as Argentina, Brazil, Calgary, Japan, Malta, Mexico, New Zealand, the Netherlands and Norway. The OVP space has evolved over a short time and has moved up the stack as a SaaS (software as a service) offering eclipsing CDNs, which just a few months ago saw their own summit at Streaming Media East. Ben Homer, who I was glad to finally to meet at the show, pointed this out in his post, SMW Closing Thoughts | Online Video Watch,
"CDNs were noticeably missing from the event floor. There were a few, Internap was there, but Neither Akamai or Limelight had a booth this year. Several years ago CDNs were everywhere you looked at Streaming Media shows. Now it’s platforms."
Streaming Media publisher Joel Unickow, launched an Online Video Platforms Group on LinkedIn several months ago and in a related discussion he asked,
"Is control going from CDNs to OVPs? Over the past 18 months, I've seen Online Video Platform companies come out of the woodwork, like termites out of a log. With Could Services for Transcoding getting more attention, it's interesting to see how end users are no longer so much concerned (or even know) which CDN content is streaming on, but more-so about the 'easability' of getting video online, up and running with bells and whistles. Now, don't get me wrong, CDN's are the core component of the Ecosystem, but my question is - does that matter anymore ?"
With so many platforms in the market, many agreed that there are too many to be sustainable. There will be compression in the space with major changes likely in the next 12-24 months. The emphasis of the Streaming Media West show seems to be moving away from CDN companies that deliver the bits, to the applications layer of the stack with an all-in-one solution offered by OVPs. The annual show focused on the business and technology of online video has been held in San Jose for years, moves to Los Angeles next year. Many have commented that with show closer to Hollywood it will bring in more of the web television and industry.

It's an exciting time to be involved in online video and I'm looking forward to seeing where it goes. Now, onto the news and related updates in this special edition Streaming Media West and Online Video Platform Summit News Roundup. Look for upcoming analysis, interviews, videos, photos and more over the next few weeks. Videos of all the sessions and Red Carpet interviews will be available on Streaming Media TV, but many of the sessions, demos and interviews can be seen right now on TV Worldwide's Streaming Media West 2009 webcast archives.

To help kick things off, here's an interview with Dan Rayburn, Conference Chair and EVP,, who spoke with Beet.TV about the growth of broadband enabled devices and the online video ecosystem.

Beet.TV: Streaming Media West Download: Broadband-Enabled Devices are Big
SAN JOSE, CA -- Streaming Media West, the annual industry gathering of broadband executives, drew a bigger crowd this year then last and the focus has changed from delivery and distribution to devices and content, says Dan Rayburn, head of the show. We caught up with Dan on Wednesday afternoon for a rundown on the show and industry trends. Featured News


News from around the web
PC Magazine
... Shalini Govil-Pai, lead product manager and strategist for Google's youtube at a recent panel discussion at the Streaming Media West show in San Jose. ...

Microsoft Sees 'Natal' as Your Next TV Remote
PC Magazine
... Xbox 360-powered TVs, Marc Whitten, the general manager responsible for Microsoft's Xbox Live service, told attendees at the Streaming Media West show. ...

Google Not Sold on 'TV Everywhere' Concept
PC Magazine
At a panel discussion at the Streaming Media West show here, Shalini Govil-Pai, lead product manager for Google's YouTube, said that concept assumes that ...

Endavo Media Showcases 3-Screen Content Delivery (blog)
Endavo Media showcases its 3-Screen content delivery solution this week at the Online Video Platform Summit, a featured event at Streaming Media West. ...

HD Cloud offers 10 Terabytes of free video transcoding to Streaming Media West ... (press release)
HD Cloud, a leading on-demand transcoding provider, announced today an innovative promotion for Streaming Media West Conference attendees in which it will ...
Qualcomm's FLO TV makes a bid to become the mobile TV king (video)
Speaking at the Streaming Media West show in San Jose, Calif., Stone said that Qualcomm has collectively invested more than a billion dollars in lining up...

Press Releases

About Streaming Media, the organizers of Streaming Media West and the Online Video Platform Summit
Streaming Media an Information Today, Inc. company, is a diversified news media company serving and educating the streaming media industry and community. Originally founded in 1998, the company was sold by Penton Media to Information Today Inc. in December of 2002. Our business consists of three core areas:, exhibitions and conferences, and research and publications. Lead by a team of recognized industry experts, Streaming Media is dedicated to providing industry professionals and corporations utilizing digital media technology with global real-time news, resources and services through editorial, discussion lists, feature articles, and much more. Contact: David G. White, Information Today, Inc. 609-654-6266

Updated 11/22/09: Added information on TV Worldwide webcast and OVP Summit Summit attendees
UPdated 11/23/09: Added link to CDN Summit