Thursday, November 19, 2009

Online Video Platform Summit to Feature Viral Video Genius Kevin "Nalts" Nalty

As we move into the final day of Streaming Media West and the Online Video Platform the buzz of TV Everywhere, mobile, HD video on the web, adaptive bitrate technology, social video, advertising formats and, the all important question on how to monetize it all echoes through the conference and exhibit halls. The last sessions today wrap up the week long events and later this afternoon, I'm moderating an Online Video Platform Summit panel session on monetization that will feature Benjamin Wayne of Fliqz, Peter Csathy of Sorenson Media, Teg Grenager of and the one and only viral video genius Kevin "Nalts" Nalty.

In this special Online Video Platform edition, I'm presenting Daisy Whitney's New Media Minute that my good friend Mark Robertson calls, "Nalts’ Cuddly Tips & Strategies for YouTube Video Success."

As Daisy says,
"Viral video is dead. Long live low production values. The cheaper the better. Don’t cuddle it to death, let go of your brand persona. Those are the sage words of Kevin Nalty, who is an online video strategist, a career marketer, and a YouTube star with more than 100 million views of his videos. In this episode of the New Media Minute, shot on location at the recent iMedia Summit in Las Vegas, he shared his tips for brands that want to play in the YouTube sandbox with New Media Minute host Daisy Whitney."