The opportunities have never been greater for businesses to promote their brands, products, and services with compelling online video content. The barriers to creating and distributing professional-quality video have been eroded with the development of affordable content creation tools and the solutions available from online video platforms. Still, if video is not one of your core competencies, it can become a costly and time-consuming effort. This Online Video Platform Summit session brings together leading industry professionals to discuss and demonstrate cost-effective tools, techniques, and best practices for online video publishing.Best Practices Round Table: Online Video Publishing Strategies and Tools
Wednesday, November 18, 2009 4:15 PM PST
Moderator
Paul RiismandelDirector of Curriculum Support, School of Communication
Northwestern University
Paul Riismandel is director of curriculum support at the School of Communication at Northwestern University. He blogs and podcasts about other media stuff at mediageek.net. Paul specializes in educational technology for higher education, with a focus on digital media and conferencing. Specializing in the production and delivery of online media to students and faculty. He is also the adviser to Northwestern University's WNUR-FM 89.3 FM, where he now produce his radio show, mediageek, every Thursday at 9 PM Central Time.
Speakers
Matt DeLocaSVP Sales and Marketing
KIT digital
A 21-year veteran of media technology, Matt joined the FeedRoom in 2004 to focus on the company’s growth in the enterprise segment. Matt spent his early career at Apple Computer, Inc., supporting sales and business development in the Media & Entertainment Division. Through the mid-1990s, he managed Apple’s strategic relationships with key broadcast, advertising and publishing companies. His relationships with leading content creators led him to Cinebase Software, a Digital Asset Management pioneer later acquired by Corbis, where he was Director of Sales for the Eastern US and Europe. He joined video search leader Virage, Inc. in 1999, opening the New York facility and building out the company’s Northeast territory. Matt led Virage’s Channel Sales efforts prior to the company’s acquisition by Autonomy, Inc.
Wayne KaoVP Product Engineering
VMIX
As vice president of product engineering, Wayne Kao is responsible for defining the product road map, executing on development, and deploying releases for the VMIX platform. At VMIX,Wayne has led implementations for major clients such as Tribune Interactive, McClatchy Interactive, Lee Enterprises and CBS Radio. Wayne Kao brings over 15 years' experience in developing software platforms for a variety of vertical markets. Wayne has also held senior engineering, project management, and product management positions at Sony Online Entertainment, HNC Software Inc. (acquired by Fair Isaac), AsiaStudios, and Boeing Autometric. Wayne holds a Masters in Business Administration from Babson College in Massachusetts, and a Bachelor of Science in Computer Science and Mathematics from University of California, Riverside.
Ken KaplanBroadcast and New Media Manager
Intel Global Communications Group
Ken Kaplan is a broadcast and social media strategist and producer in Intel’s Global Communications Group. He helps the consumer and social media team tell stories and connect with online media by producing videos, photos and other online communication. Much of his work can be seen on the Intel Pressroom, Channelintel on the YouTube channel and Intel blogs such as Technology@Intel and Inside Scoop. Prior to Intel, he worked as a publicist for 8 years at then NBC-affiliate, KRON-TV. He graduated from California State University–Chico, where he studied journalism, philosophy and economics.
Linda CroweGroup Manager, Media Strategy & Production
Sun Microsystems
Linda Crowe manages Digital Multimedia Communications at Sun Microsystems, and leads her team in managing Channel Sun, a leading-edge web platform for multimedia, video, and audio. In her role, Linda is also responsible for all aspects of multimedia strategy and digital multimedia production, where she has demonstrated her expertise not only in communicating value to customers, but also in driving measureable results and streamlining infrastructure and production processes. Linda's prior experience includes successfully managing Sun's server product marketing team driving programs for Sun Fire servers, a product line delivering multi-billion dollar revenues, and managing worldwide call centers supporting Sun software partners. She started her career in field sales positions at Sun Microsystems and several small start-up companies.
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