TubeMogul was founded in 2006 by Brett and a handful of online video buffs who met while in graduate school and won the UC Berkeley Business Plan Competition. TubeMogul's objective from the start has been to empower online video producers, advertisers and the online video industry by providing publishing tools and insightful, easy to interpret analytics.
Through its acquisition of Illumenix in October 2008, TubeMogul is also able to offer rich engagement and performance metrics to video sharing sites, content creators and advertisers. Earlier this year, TubeMogul launched TubeMogul 2.0 which offered video publishers for the first time, access to a single, standardized set of rich, census-based analytics measuring far beyond the metric of video “views,” including per-second audience dropoff, what sites and search terms are referring viewers, audience geography and much more.
Brett says TubeMogul has a few competitors on the syndication side that doesn't provide analytics and have a host of competitors on the analytics side but doesn't have the tools to help with campaigns. TubeMogul will soon be offering a feed-based solution that will launch later this year which will offer content owners greater hyper-syndication tools.
Brett was on two panels sessions at both Streaming Media West and the Online Video Platform Summit. The Streaming Media West session, Successful Content Syndication and Aggregation Strategies, was moderated by Jim Louderback, CEO, Revision3. Other panelists included Vanessa Pappas, Director, Audience and Strategic Partnerships, Next New Networks, Tom Gorke, VP, Digital Distribution, MTV Networks, Brandon White, Interactive Manager, FUNimation Entertainment who discussed the new ways content owners and site developers are aggregating content and distributing it on the web. They talked about the shift from super-syndication (shotgun approach to distribution) to hyper-syndication which is more of an audience play reaching out to social sites, blogs and other sites that will give you a niche audience for your content within a specific vertical.
Brett also spoke on the Measuring Success panel session at the Online Video Platform Summit which was moderated by Jan Ozer, Principal, Doceo Publishing and included Mike Newman, CEO, Accordent Technologies, Brian Shin, Founder & CEO, Visible Measures and Ben Weinberger, CEO & Co-Founder, Digitalsmiths.
Look for videos of both of those sessions coming soon as well more Red Carpet interviews on Streaming Media TV.
