Monday, November 9, 2009

Online Video Platform Summit - Ooyala to Showcase Video Publishing, Analytics and Monetization Platform

Ooyala was founded in the spring of 2007 by Google alumni Bismarck Lepe, President of Product Strategy & Marketing, his younger brother Belsasar Lepe, Director of Engineering and former Stanford dorm mate and CTO, Sean Knapp with a mission to make content more personal. Ooyala is Headquartered in Mountain View, CA and has sales offices in New York City and London. Their company name derived from a Southern Indian language, Telugu word Ooyala which means cradle. They liked the name because they felt it demonstrates what their company is doing -- cradling a new form of innovation.

In a saturated online video platform market that seems to change daily, Ooyala differentiates itself in comprehensiveness, by providing a single, end-to-end platform with an integrated, intuitive interface with viewer insight and advanced monetization tools. Ooyala reaches over 50 million unique users a month via their player from their 500 media and non-media customers globally.

As far a biggest competitors, Ooyala says that most often they compete against the over 10,000 homegrown implementations of video that are in the top 100,000 Quantcast sites. Outside of that, they believe that Brightcove is next closest competitor and according to the Forrester Research report, The Forrester WaveTM: US Online Video Platforms, an evaluation of six top online video platform vendors, Brightcove and Ooyala lead the pack with their end-to-end product offerings.

Ooyala is a Platinum Sponsor of the Online Video Platform Summit, and Bismarck Lepe will speak on the opening panel discussion, Defining Online Video Platforms, on Wednesday, November 18, 2009 at 10:30 AM and presenting Ooyala's platform in the Online Video Platform Showcase following that session at 11:30 AM. See Ooyala on the exhibit floor at Booth 401.

Why Ooyala?
Here's what they say...
1) Comprehensiveness: Ooyala provides a single, end-to-end platform with an integrated, intuitive interface.
- Enterprise-level video platform that reliably scales as your business grows
- Allows you to avoid the hassle and cost of managing multiple vendors
- Easy-to-use interface designed for non-technical users

2) Viewer Insight: Ooyala provides actionable analytics that help drive engagement and targeted advertising
- Robust suite of real-time analytics
- Both viewer and behavioral analytics
- Allows for the Measurement and optimization of ad placements

3) Advanced Monetization: Ooyala empowers publishers to maximize the value of their content through a set of advanced monetization tools
- Access to Ooyala ad server
- Integration with leading 3rd-party ad networks & ad servers
- Manage ads across multiple networks / servers

About Ooyala
Ooyala is a leading video technology company that provides a comprehensive suite of publishing, analytics, and monetization capabilities. With Ooyala's online video platform, content owners gain deep viewer insights that drive increased video engagement and monetization opportunities. Ooyala serves global media companies and web marketers including Wenner Media, Fremantle, Armani, Sybase and Electronic Arts. For more information please visit