Ooyala Workshop - Real Time Analytics that Drive Personalization and Monetization
As content owners and marketers move beyond the basics of getting video published on the Web, online video is becoming increasingly performance based. Ooyala's Analytics Engine provides real time data on viewer consumption and engagement. Today's discussion will focus on how content creators, brands, and creative agencies can effectively use this data to drive successful video campaigns.
Founder and President,
VP, Marketing and Analytics,
Matt Cutler serves as vice president of marketing & analytics at Boston-based Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers. As part of his responsibilities at Visible Measures, Matt leads the company's research efforts, focusing primarily on measuring how viral videos spread across the Web and identifying best practices in optimizing audience engagement. Previously, Matt led strategic marketing at SPSS the world's leading provider of predictive analytics software and services. Matt joined SPSS as part of the acquisition of NetGenesis, a pioneering Web analytics company that he co-founded in 1994. Matt regularly publishes viral video research findings on the Visible Measures blog (http://blog.visiblemeasures.com) and via Twitter (http://www.twitter.com/mcu)
Working side-by-side with the world’s largest media companies, Jeff has pioneered Omniture’s industry-leading video measurement solution that is currently measuring billions of online videos each month. As Omniture’s video measurement evangelist and product manager, he is the visionary behind all video-related products focused on measuring and monetizing static and viral video. Before his work at Omniture, Jeff was involved in the venture capital and emerging technology space, finding and nurturing start-up companies through early-stage funding to exit.
Tech Lead of Analytics and Monetization,
General Manager, Live Daily
Michael was the co-founder and president at concert.tv. Prior to that he worked at NBC as a product marketing manger.