Showing posts with label GigaOm. Show all posts
Showing posts with label GigaOm. Show all posts

Wednesday, July 6, 2011

BitTorrent at 10, Seeding Its Future in P2P Live Streaming - Bram Cohen, Inventor of BitTorrent


It's been 10 years since Bram Cohen, Chief Scientist and Co-founder of BitTorrent, Inc. first invented the revolutionary peer-to-peer (P2P) file-sharing protocol for transferring large files over the Internet. Now on its 10 year anniversary, BitTorrent's disruptive technology has an installed base of over 160 million clients worldwide, and has grown to become a viable distribution platform for content producers around the world. The company, which first incorporated in 2004 has shifted its focus back to its roots in content delivery, and looks to seeding its future in live streaming.

While the P2P file-sharing protocol has long been associated with digital piracy, BitTorrent has worked with a variety of filmmakers, musicians and authors over the past year, to help distribute films using the company’s P2P technology.

I caught up with Cohen at last year's NewTeeVee Live where he discussed BiTorrent's future in P2P live streaming. In an interview with TorrentFreak, Cohen said that solving a challenging technical problem while creating value was his motivation to get started on a P2P live streaming solution.



“I am fundamentally a technologist, and am simply not interested in working on something which doesn’t solve the fundamental problem it’s supposed to tackle, especially in a market where there have already been so many bad technologies which failed to succeed based on sales and marketing,” he said. (Source: Bram Cohen To Deliver BitTorrent Live Streaming | TorrentFreak)
Source:  BitTorrent.org » For Users
The BitTorrent protocol works differently than the client-server model by breaking files up into small pieces, rather than downloading a file from a single source, like how http and ftp work. The file is downloaded piece by piece from one or many different sources, known as a "swarm" of hosts. Since the file is broken up into smaller pieces, it requires less bandwidth since more parts are available from multiple sources. Once the file is finished downloading, the BitTorrent client software continues to share the completed file (or "seed") with others looking for it.


Cohen has been working on his P2P live streaming protocol over the past few years and admits it's been challenging. Low latency is the biggest issue, as he points out that data is being handed across several peers along the way.
"BitTorrent is peer-to-peer file distribution. Live streaming is a very difficult and challenging and rewarding problem, because there are a few things you have to get it work all at once." he said. " You have to get offloads to as close as 100% as possible. They should be at least 99% if you've got a million people watching something. You want get it very robust, so it doesn't fail horribly; and, you want to get the latency between when the video is taken to when it is displayed on everyone's machines as low as possible and I'm shooting for around 5 seconds."
Cohen says he has some very unorthodox techniques he's come up with to deal with these issues and plans to roll it out anyway now.  (Ed. note: I spoke with in November 2010 and he estimated the roll out within eight months timeframe.)

BitTorrent's two main software products, the Mainline client and flagship uTorrent, have amassed a huge user base and the company has been shifting it's resources to developing clients to reach that audience. Cohen says right now the company is working on their engagement with our existing user base and trying to get others to reach them. They are also working with device manufacturers to make software run on their devices to help with file distribution.

About BitTorrent
BitTorrent creates advanced, innovative technologies to efficiently move large files across the Internet. The company's two main products today include the original BitTorrent software and the tiny-but-mighty µTorrent, which combined boast over 100+ million users. BitTorrent is based in San Francisco, Calif. For more information, visit www.bittorrent.com, and follow on Twitter, or Facebook.

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Monday, November 22, 2010

Coming Soon on Klessblog: Interviews from Streaming Media West, Online Video Platform Summit and NewTeeVee Live

In my last post, I mentioned that I recorded a number of interviews at Streaming Media West, the Online Video Platform Summit, and also at NewTeeVee Live, and I thought I'd take a moment to share what's coming soon on this blog. I spoke with a wide variety of people from the online video industry as well as online video platform customers, and I want to thank everyone who took the time to talk with me, to share their industry perspectives, insights and innovation. Everyone seemed to get a kick out of seeing my post-modern camera set up, which consisted of (note the weight of each item): a Kodak Zi8 pocket HD video camera (4 oz.), an Audio Technica ATR-3350 Lavalier mic (0.2 oz), a Litepanels MicroPro LED light (4 oz.), and a Photo and Sound fluid head tripod (12 lbs!)

Also, thanks to my good friend Mark Robertson, and to Grant Crowell, who assisted me on some of the videos with lighting, audio and interviews for ReelSEO Online Video Marketing Guide. Several interviews we recorded will appear on ReelSEO, and actually our eCommerce interview with Justin Foster has already been posted on ReelSEO and on the Video Commerce Consortium blog. I plan to post that interview here as well. Also, look for the videos from the Online Video Platform Summit to appear on OnlineVideo.net.

Until then, here's a list of the folks I interviewed, in order, who will be featured in upcoming videos on this blog:

Streaming Media West/Online Video Platform Summit:
NewTeeVee Live:
I also have a few other video interviews I've been working on prior to these events, with Steven Horn, VP of Programming for Metacafe and David Burch, Communications Director of TubeMogul, that will be posted soon.

Tuesday, November 16, 2010

Streaming Media West, Online Video Platform Summit and NewTeeVee Live Put the "OV" in November


November has always been a big month in the conference circuit, and over the past several years, it has also turned into a big month for the online video industry. With major conference events like Streaming Media West, with the Online Video Platform Summit, and NewTeeVee Live, all taking place within the first two weeks of the month, these annual events have really put the "OV" in November.

Streaming Media West has been a mainstay event for me for over the last 10 years, and has been held in a number of venues in Silicon Valley and Los Angeles, and this year it returned to Los Angeles on November 2-3. I've been a presenter, moderator and panel session organizer at Streaming Media West, and for the second year in a row, I've co-chaired the Online Video Platform Summit with Eric Schumacher-Rasmussen.

Also, for the second year in a row, I made it to GigOm's NewTeeVee Live event in San Francisco, on November 10. Last year, I moderated an analytics panel at NewTeeVee Live, and this year I went as a member of the press to cover the event.

While Streaming Media West and NewTeeVee Live bring together much of the same community, to discuss similar topics and technology, the events are actually quite different.

First off, Streaming Media West is a multi-day, multi-track conference and exhibition, with an additional day of pre-conference how-to workshops on the latest streaming formats led by industry experts like Jan Ozer, Kevin Towes, Chris Knowlton. Attendance at Streaming Media West was more than 2,500 last year, and the show covers a wide spectrum of topics about the online video ecosystem from content creation and management, to monetization and distribution online video business models and technology. More than 100 speakers and 30 sessions are part of the main conference, and another 36 more speakers and 8 sessions for the Online Video Platform Summit. Streaming Media West also celebrates the industry each year with its own people's choice awards with its annual Streaming Media Readers' Choice Awards.

According to Streaming Media conference chairman Dan Rayburn, this year's conference was a huge success, and while the numbers aren't in yet, he says that, "the number of paid conference attendees jumped by the largest number we've seen to date and part of that clearly had to do with moving the show to LA, which allowed for a lot more participation by local executives in the area from media, entertainment, broadcast and enterprise companies."

This year, as well as last year, I didn't get much time to attend Streaming Media West conference sessions or keynotes, and spent most of time at the Online Video Platform Summit, which is a featured event at Streaming Media West that focuses on the tools and techniques of online video publishing. But I did attend the Google TV keynote by Rishi Chandra, who like a number of other speakers at Streaming Media West also spoke at NewTeeVee Live the following week. I conducted quite a few interviews at both Streaming Media West and NewTeeVee Live, which I'll be posting in the coming weeks and months (stay tuned for details.) Also, in the coming weeks, videos from the keynotes, and conference sessions will be available at: Conference Videos - StreamingMedia.com, and you can download the Streaming Media West Archived Presentations here: Streaming Media West 2010.

In the meantime, check out this end of show video report from David Spark, with steady camera work by your truly! ;-)



Dan Rayburn highlighted some of the major news items coming out of Streaming Media West here, and more coverage is on Streamingmedia.com. You can also, check out this interesting post by @bruce_alfred who attended both Streaming Media West and the Online Video Platform Summit who provided some insightful analysis of the events and our "complex" and "nascent" space: The Two Words I Heard Most At Streaming Media West & Online Video Platform Summit 2010

In contrast to Streaming Media West, NewTeeVee Live is a much smaller, more intimate gathering of 400 attendees, speakers and exhibiters at UCSF Mission Bay Conference Center. It's a single-day, single stage event that is both about technology and content presented as a tightly timed event with keynotes, fireside chats and presentations by more than 40 speakers on stage or in workshops. According to GigOm, "NewTeeVee Live, now in its fourth year, is the online video industry’s flagship event. Uniquely positioned with a strong editorial heritage, top-tier speakers and unparalleled atmosphere, NewTeeVee Live represents a must-attend event for all participants in the digital video industry."

A big difference between Streaming Media West and NewTeeVee Live is that NewTeeVee Live is more about the future of television. Since the program is only a single day, most of the speakers get only 10-20 minutes each, so you don't get that deep dive or intense information overload like other conferences. NewTeeVee Live is also available as a live webcast, with archives of the event also available online soon after.Some of the key topics covered this year included: cord cutting, HD streaming, mobile video, Google TV, multi-platform and transmedia storytelling, open source video and 3-D video. Like Streaming Media, the speakers at NewTeeVee Live include a who's who in online video, with a real focus on the content business and how technology is shaping it.

One of the most talked about speakers was Jason Kilar, CEO of Hulu, who presented the morning keynote and also sat down with Om Malik for a fireside chat and answered questions from the audience. In his keynote, Kilar shared that his company will make more than $240 million in revenue in 2010, which is more than double what Hulu generated in 2009, which was $108 million. Additionally, Hulu's users grew to 30 million in October 2010, and watched 260 million content streams along with 800 million ad streams during that same month. Hulu's leading source of revenue is from advertsining, and will be experimenting with more personalized advertising models that will target male and female viewers and allow them to swap out ads that are more relevant to them. Watch the keynote below and read Janko Roettgers' write up on Kilar's keynote here. Also, for more about NewTeeVee Live, check out NewTeeVee Live 2010 in the News! and watch more videos at the NewTeeVee Live 2010 Video Archive.


gigaomtv on livestream.com. Broadcast Live Free


Overall, Streaming Media conferences and NewTeeVee Live are really great shows to attend, and participate in, if you have the opportunity to do so. You can see many familiar faces, meet new friends and colleagues, hear from the shakers and movers in the industry about what's the latest and greatest technology, what's trending, what's the next big thing. I was happy to meet a many new friends at both events and I look forward to seeing you all again next time!

A quick shout-out to my friends at Front Porch Digital, Unicorn Media, Kaltura, @zbutcher, @unickow, @markrrobertson for the great time at Streaming Media West! My thanks as well to my co-chair Eric Schumacher Rasmussen and friends who attended and presented at the Online Video Platform Summit. Also, thanks to Erin McMahon Lyman at Magnify Communications and the folks at GigaOm for a great NewTeeVee Live event!

Stay tuned for upcoming interviews and analysis from these events.

Wednesday, November 11, 2009

I'm Moderating an Analytics Panel at NewTeeVee Live Tomorrow!

This is a quick break from my promotion of the Online Video Platform Summit, which is just one week away, for a media alert to say that I'll be at NewTeeVee Live tomorrow moderating a panel discussion at 12:30 PM on Analytics sponsored by Ooyala. The focus of the session is to discuss how analytics of all types can help drive greater brand exposure as well as increased revenue. The event will be held at the the Mission Bay Conference Center at UCSF, San Francisco, CA from 8:00 AM - 8:30 PM. The conference will be discussing 'Television Reinvented' and will feature panel discussions from leaders in the field of television and communications. See the full schedule at http://events.newteevee.com/live/09/schedule/

Ooyala Workshop - Real Time Analytics that Drive Personalization and Monetization
As content owners and marketers move beyond the basics of getting video published on the Web, online video is becoming increasingly performance based. Ooyala's Analytics Engine provides real time data on viewer consumption and engagement. Today's discussion will focus on how content creators, brands, and creative agencies can effectively use this data to drive successful video campaigns.

Moderator
Larry Kless
Founder and President,
OnlineVideoPublishing.com
Larry Kless is President and Founder of Online Video Publishing [dot] com a new media resource firm for sharing strategies and best practices for online video publishers. Larry is a 20 year veteran of the enterprise video space and award-winning producer of corporate and educational videos. His background is in fine arts and he's a long-time member of Canyon Cinema, Inc. and Filmmakers' Coop. He writes a personal blog and is a contributor on ReelSEO.com and Vator.tv focusing on streaming media, online video, startups, gadgets, social media, advertising and marketing, videoconferencing and collaboration. He was named a 2009 Streaming Media All-Star by StreamingMedia.com, and is also Co-Chair of the Online Video Platform Summit which will be held in conjunction with Streaming Media West in San Jose November 18-19, 2009.

Speakers
Matt Cutler
VP, Marketing and Analytics,
Visible Measures
Matt Cutler serves as vice president of marketing & analytics at Boston-based Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers. As part of his responsibilities at Visible Measures, Matt leads the company's research efforts, focusing primarily on measuring how viral videos spread across the Web and identifying best practices in optimizing audience engagement. Previously, Matt led strategic marketing at SPSS the world's leading provider of predictive analytics software and services. Matt joined SPSS as part of the acquisition of NetGenesis, a pioneering Web analytics company that he co-founded in 1994. Matt regularly publishes viral video research findings on the Visible Measures blog (http://blog.visiblemeasures.com) and via Twitter (http://www.twitter.com/mcu)


Jeff Jordan
Product Manager, Video,
Omniture
Working side-by-side with the world’s largest media companies, Jeff has pioneered Omniture’s industry-leading video measurement solution that is currently measuring billions of online videos each month. As Omniture’s video measurement evangelist and product manager, he is the visionary behind all video-related products focused on measuring and monetizing static and viral video. Before his work at Omniture, Jeff was involved in the venture capital and emerging technology space, finding and nurturing start-up companies through early-stage funding to exit.


Edmond Lau
Tech Lead of Analytics and Monetization,
Ooyala
Edmond Lau is the Technical Lead for monetization and analytics. He works on Ooyala's ad serving infrastructure and third party ad integrations, manages the log processing pipeline for analytics, and built out tools to track bandwidth and latency across different CDNs in Ooyala's video player. He has extensive experience working with data processing technologies including Hadoop, MapReduce, and Thrift. Prior to Ooyala, Edmond worked for 2 years as a software engineer at Google on Search Quality's user happiness team, where he launched the related searches feature on google.com, worked on search history, conducted live-traffic user interface experiments, and built out infrastructure for prototyping new features on google.com.

Michael Shimbo
VP of Digital Content and Strategy, Ticketmaster
General Manager, Live Daily
Michael was the co-founder and president at concert.tv. Prior to that he worked at NBC as a product marketing manger.




You can also tune into the all-day broadcast of NewTeeVee Live from 8am - 6pm PT / 11am - 9pm ET on Gigaom TV on Livestream. The stream will also be made available on to your iPhone if you can't get to a computer! Check it out at: http://iphone.livestream.com/gigaomtv

Monday, March 24, 2008

GigaOM Show: Seesmic's Loic Le Meur, and Why Video is Changing the World

Joyce Kim and Liz Gannes interviewed web entrepreneur and video blogger Loic Le Meur on the latest Giga Om show, Episode 34 - Forget Twitter: Seesmic.com creates online video conversations. The episode description says, "Unlike most online video sites that rely on a video upload model, Seesmic provides an online built-in user interface that enables participates to record their personal video note directly to Seesmic's servers. This could be the future of conversation over the web."



Sessmic has been described as the Twitter of video however Le Meur calls Seesmic a video conversation software and incorporated that into the tag line "Join the Video Conversation." Jose Castillo thinks Seesmic is another example of why video is changing the world and he recently expanded a short post on his blog into a full article on Streamingmedia.com. Castillo described how he tapped into a community conversation started by a deaf Seesmic user Louis Ricciardi writing that, "I was reminded why video is so important and why it is changing the world … it’s all about people communicating."



Liz Gaines said on NewTeeVee, "Seesmic is a video startup I’ve shied away from writing about too often, because I’m not sure I really get it. But I figure if so many smart people think there’s something good going on here, I should keep an eye on what the company is doing."

Loic responded on his blog, "Ah and Liz says she does not really get Seesmic, even after having me on the show, I must really not be clear enough, let me know if I can explain more."

Allan Stern from CenterNetworks wrote a post about Seemic last month titled, Taking a Look at Seesmic and Why It Won't Work Despite Those Behind It. He compared some of the many video tools and distribution services like YouTube, Flixwagon/Qik, Ustream, SeeToo/ooVoo and concluded that, "It's taken me a while to figure out what Seesmic is but I've come to the realization that it's a video message board... If Loic can figure out how to make the "video conversation" real-time and step away from being a message board, then it has a much better chance of succeeding. But there are plenty of services that do that already."

Jose Castillo put things in perspective regarding Seesmic by saying, "
We all are guilty of focusing too much on the tools we use every day. Blinded by the coolness of our latest application or service, we sometimes forget that connecting human beings is at the core of online media."

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