Showing posts with label Comedy. Show all posts
Showing posts with label Comedy. Show all posts

Tuesday, November 22, 2011

At Long Last… My Interview with Merton, the Piano Chat Improv Guy

It was more than a year ago when Merton, the improvisational piano player, became an Internet sensation when he first appeared on Chatroulette playing piano and serenading the strangers he'd meet on the video chat website. His videos have attracted over 25,000,000 views on YouTube and he has performed in London, Montréal, and he now has a live, interactive, webcam show that airs weekly on Wednesdays at 10:00 PM ET called The Merton Show.

Merton is a self-taught improvisational pianist who lives in the Colorado rockies. He's a quick-witted, friendly guy who conceals his true identity by wearing a green hoodie and fake horn-rimmed glasses. There had been some speculation that he was actually recording artist Ben Folds in disguise – especially with Ben Folds' Chatroulette Piano Ode to Merton video – but while the two have similarities in appearance and musical styles, they both disputed the claim in a recorded Public Service Announcement where they appeared together.



I met Merton last year at NewTeeVee Live where he spoke about his experience as a web celebrity and how he planned to further develop and evolve his improvisational social and musical style. Merton says that he's played piano and done improvisational music for a long time, but Chatroulette gave him the mass exposure to freestyle in real-time with random strangers and become a viral video phenomenon.
"What I'm into mostly is public piano playing. I like to set up a piano in a strange location where people are not expecting it, nontraditional, unorthodox audience situation. I like when somebody is just living their life thinking about "what groceries do I have to buy?" on the way home and all of a sudden here's a guy with a piano singing about them."
Chatroulette: The Dark and Lighter Side

Chatroulette was created by a 17-year-old high school student named Andrey Ternovskiy and launched in November 2009 as a social video website akin to speed dating, where random strangers from around the world could connect for webcam conversations. The media became obsessed with the site for its prevalence of inappropriate content (e.g. naked guys) and Jon Stewart  lampooned it on The Daily Show. Merton learned about Chatroulette from friends and while he knew about the objectionable content he still thought it would offer him a good opportunity to weave his musical talents with its unique interactions and random nature.
"On Chatroulette, I was always dealing with someone who had basically volunteered – they had a limited set of expectations, they knew they were logging onto this website, someone was going to show up on the other end – but in real life it's much more fun because they're not ready for it, they're not expecting it so I get a different king of interaction."
Merton's Improvisational Musical Style

Merton only plays real pianos. He's not interested in synthesizers or organs and he doesn't bring a piano anywhere. He looks for them in weird places, like the hospital waiting room where people don't expect to be entertained and improvisation is a big part of what Merton does.
"Improvisation for me means making it all up on the spot. There's a lot of different interpretations of improv. A jazz improvisation usually is a set song with a chord sequence, and then you keep using the same chords but you play different stuff over it. Acting improv usually has a format. If you go see Second City Live, or something like that, they'll say let's do the Star Trek sketch, but let's let the audience decide what we're going to talk about. But they still have a framework. I'm interested in absolute pure improv where I'll sit down and someone says, play that Bon Jovi song, I'll play the Bon Jovi. If a guy in a plaid short walks up, I'll play the song about the guy in the plaid shirt. So, I'm interested in really free improv, I think especially because I'm not good at preparing for stuff, and so I walk in with a clean slate, no prep and I get to go from there. So I'm lucky I've become an improv musician."
See Jeremy Scott's musical interview with Merton on Reel SEO for on his improvisational musical style: Reel Songs With Merton, PianoImprov Chatroulette Viral Video Star – Interview Conducted In Song.


PianoChatImprov = The Truman Show?

Merton says he loves to document and archive his experiences and is somewhat obsessive about it.
"I'm very nostalgic about personal memories. I love photos and videos of everything, and in all seriousness, as freakish as this sounds, if I could have a little camera running for every moment of my life I would definitely do that."
Especially, he says that when dealing with strangers, they're a big part of the content. He doesn't think the public is that interested in just seeing him sit down in a plain room perform and make things up off the top of his head.
"The interactive component of what I do and the other person is a huge factor, they're my co-stars."
He says when he's playing on the street or in a public context sometimes magic happens, he says, "and if the camera isn't running, it doesn't count. I don't get to show the results."


So when he's playing on the street he carries three cameras with him all the time and sets up three-point shooting.
"I love to capture the moment because I want to be able to watch it later and show it to people."

He says he doesn't actually like to be the center of attention but he does like to be a catalyst for making things happen. This has led him to several projects over the last year that took him to London and Montréal, where he worked with T-Mobile to play piano and sing to passengers at airports around the UK, and on streets of Montréal.

The Merton Show



Merton recently released his first solo piano music, called "The Montreal Song"available on iTunes: http://bit.ly/k1swwq and launched his weekly live, webcam show where fans can interact with him via chat and video. His advice to artists and performers looking to build their audience and expand their reach is to just do it.

"Video is huge and I don't know if I can say anything that hasn't already been said. But a picture is worth a thousand words but a video is worth a million pictures. If you think of a good friend who is no longer around or you get older and change, you have video of a moment of your life is worth so much. You know, you see the person, how they move, their mannerisms, how they speak and it's very different then looking at a photograph. 
And so as far as being a performer, without video and Internet in particular, obviously, for somebody like me, I would never got a record deal. I probably never would have walked into a record office and said, here's my demo tape, here's my photo… But because I was able to make this humble little 5 minute video and put it in a place where millions of people could watch it. I was able to insert myself in the mainstream that way. So, I would encourage anybody who is a performer or artist to just do what you do. Put it on film or take pictures, put it on the Internet and people can find it."

Merton's related websites:

Thursday, June 9, 2011

Funny or Die's Recipe for Success: Great Content, SEO & Social Media - Patrick Starzan, Funny or Die


Core to any good video content strategy is a blend of ingredients that compel and engage viewers to discover and share your content. You can have the most compelling content in the world, but if people aren't aware of it and can't find it easily, it won't make any difference. According to Patrick Starzan, Vice President of Marketing and Distribution for Funny or Die, its recipe for success is a combination great content, search engine optimization and social media. I caught up with Starzan at the Online Video Platform Summit where he discussed how Funny or Die developed its content strategy and some of the common mistakes publishers make with online video.

Funny or Die is both a video content site and brand focused on funny videos, and since its founding in 2007 by Will Ferrell, Adam McKay and Chris Hench, it has become one of the top destinations for comedy on the web. It's known for celebrity-driven comedy and has a steady stream of topical viral hits, including its most viewed video, The Landlord, with over 76 million views that features Ferrell, McKay and McKay's two-year-old daughter Pearl who plays the foul-mouthed landlord that berates Ferrell for overdue rent money. Other celebrities are featured regularly in Funny or Die exclusives, such as Zach Galifianakis' hilarious web series Between Two FernsThe October/November 2010 issue of Streaming Media magazine features an in-depth cover story on Funny or DieThe Art and Science of Funny or Die - Streaming Media Magazine, that chronicles the rise and success of the popular comedy website, which Streaming Media editor Eric Schumacher-Rasmussen calls, "a shining example of marrying the best of Hollywood to the best of Silicon Valley."



Starzan says:
"For us, social media has been a core part of how we get our content discovered, and it's something we've working on for years."
How Funny or Die got there, Starzan says is that:
"Everything starts by defining your KPIs (Key Performance Indicators) and your metrics and what's important for your company's success. So we did that and we went out and developed a content strategy, separately for each of the platforms, understanding that the type of person on each platform is consuming and engaging in content in different ways. We really follow a strategy of building social capital, trying to give more than we get, trying to interact with the user, trying to give them a platform for access to Funny or Die, but also a platform where we can celebrate who they are."
Starzan says the Funny or Die team spends a lot of time working on their content strategy, about eight to nine hours a day on each of the platforms, because they feel that users are more engaged with content they want to watch.
"After your content strategy," Starzan suggests, "you start with your acquisition strategy and figure out how to target more people to come to join each of your platforms."
For many brands, the question of whether or not to drive traffic to its own site rather than establishing a presence on YouTube is quite common. For Funny or Die, its content strategy was to first establish its brand and then go to YouTube.

As Starzan explains:
"For us, coming out of the gate we really wanted to establish Funny or Die as a brand and we took a very walled garden approach. So we really wanted to control the experience and optimize the experience to out users, until we felt we had a brand that had a solid foundation. We didn't want to dilute it by actually going out and doing a lot of distribution, especially with YouTube. Once we felt we had that brand equity, that's when we went to YouTube and established a windowing strategy of our content over on YouTube, because obviously YouTube has a huge, huge audience."
Funny Or Die's photo: This is our new social media expert: Robobot.
Starzan says though that YouTube distribution hasn't cannibalized its brand or the video views on its own website and sees about the same amount of consumption on YouTube as on its our own site.

So for Funny or Die, it's now about exposing its brand to the largest audience. But as Starzan notes, a lot of Funny or Die's traffic comes from search and they've done a lot of work optimizing their video players and the specific type of keywords. Direct traffic though continues to grow as Funny or Die has become more of an established brand. But by far, social media has been one of its critical success factors for audience building and has a presence on FacebookTwitter, Tumblr, StumbledUpon, Reddit, and so on, which are all places that people can search and discover Funny or Die's content.

By the numbers, Funny or Die's social media presence continues to prove successful by doubling its number of followers in the last six months, with 2.2 million Twitter followers and with 938,749 Facebook fans (but more than 3 million Facebook fans along with co-founder Will Ferrell), 40,000 followers on Tumblr and 468,306 subscribers to its YouTube channel. The website is also getting 2,000 “Likes” per day with an overall audience reach of 32 million through its social media channels.
"We make funny videos with celebrities in it," Starzan laughs, "and it lends itself well to the social media world."
The advice he offers to online video publishers and marketers to get their content discovered is that:
"It's about really having a comprehensive strategy. I don't think you should look at one, search over social media, as two different things, or two different variations of what's important. They're both just as important as the other. Because at the end of the day, you want to have your content discovered as quickly as possible by relevant audiences… So, put as much time into both of them as you can."
Starzan admits that they've learned a lot from trial and error, and for search, he recommends that you make all your content embeddable; that you have links coming back to your site; and that your tags are using the optimal keywords that you want to be discovered for, because it becomes a huge back linking strategy and you define what people are seeing when they back link to you. He says it's about making sure you do the simple things; like making sure your sitemaps are indexed with all the search engines and identifying the keywords that drive traffic to your site or to specific pages. If they'e driving a lot of traffic, go to that page and optimize that keyword for that page so you can rank better in search.

For publishers looking to build out their platforms using social media, Starzan says that it's not just about driving traffic to your site but about being a part of the community. While Funny or Die has an edge over other media properties through its celebrity power, he says it really comes down to the basics, which first and foremost, is to make great content.
"You have to have great content if you're ever going to survive on social media," he says, "and make a lot of it. Then just make sure you're in those communities. I think a mistake a lot of people make, and we made it in the beginning, is we just put up these pages and we'd put content up there and expect people to engage with it, share it and do everything we wanted them to do with it, but it just dies. You have to be there everyday – it's just like any other social interaction – you have to be there, you have to have that conversation, you have to listen as much as you talk. So take the time to learn all the nuances and definitely realize that, a lot of people say social and SEO are free, organic ways of driving traffic, but it take a lot of time in terms of resources to really develop these platforms and really optimize them."
Funny or Die recently introduced a new feature to its video player to help drive traffic from social media sharing by adding a clickable embedded Twitter hashtag. According to NewTeVee's Ryan Lawler, the latest episode of Between Two Ferns with Zach Galifinakis features the new social media element which is located in the bottom right corner of the video player.
"The embedded hashtag is a call to action that enables viewers of the video to share it with their friends," says Lawler, "Once clicked, it launches Twitter with a link back to the episode and the #btwn2ferns hashtag."
In an email to NewTeeVee, Starzan wrote:
“We are pretty excited about the potential of the in-video hashtag in driving usage and overall Twitter traffic. Since no one else is doing this it’s the first video we tested in, [but] I expect usage to increase as our users gain more exposure to it.”  



About Funny or Die
Since its inception, three years ago, Funny Or Die has emerged as an award-winning, top destination for comedy on the web. With hundreds of exclusive celebrity videos and a steady stream of huge viral hits, Funny Or Die has become the "place to be seen" for comedic celebrities, and the obvious destination for a daily comedy fix. Funny Or Die's founders are Will Ferrell, Adam McKay and Chris Henchy. Judd Apatow is also a principal partner in Funny or Die. http://www.funnyordie.com

Follow Patrick Starzan, VP of Marketing, Funny or Die
Head of Marketing @FunnyOrDie. I tweet about the interweb, marketing stuff and the FOD. I like coffee, tobasco, punk music and you!
Starzan (starzan) on Twitter
Things I Think | Tumblr




Related:

Monday, May 3, 2010

More... Life After Death by Powerpoint 2010

As I've been preparing for several upcoming events, I've been spending a lot of time in Powerpoint to create my presentations. I've mentioned before, a reoccurring theme in this blog is the "Death by Powerpoint" syndrome and the challenges that are faced in meeting rooms all over the world. How do we create presentations that engage audiences and get our messages across? In one of my early blog posts I shared a hilarious video Life After Death by PowerPoint Video by Don McMillan, a stand up comedian who has honed his skill at corporate comedy working 12 years as an engineer and manager in Silicon Valley and 18 years doing stand-up comedy. In October 2009, Don was named the #1 Corporate comedian by CBS BNET. This a new and expanded version of his YouTube hit "Life After Death by PowerPoint". Enjoy this little excursion from all the Flash bashing and Google world domination news...



Related posts: ?

Wednesday, April 21, 2010

Safety Geeks: SVI at The Streamy Awards, Season Two will go 3D and John Cleese to Join Cast!

One of the highlights of my Streamy Awards adventure was to finally meet some of the cast and creative team behind the comedy web series Safety Geeks: SVI, which chronicles a CSI-like team that investigates safety accidents, leaving a swath of comedic chaos and destruction in their wake. According to Dave and Tom, the comedy team who created, wrote and produced the series, imagine Inspector Clouseau as a team of people, trying to make the world safe, and ironically making it more dangerous. Add in a dash of Adult Swim sensibility, and that is Safety Geeks: SVI.

Season One of Safety Geeks SVI is directed by Roger Tonry and introduces P.O.S.H. (Professional Occupational Safety Hazard) team, which is made up of offbeat characters Dave Beeler as Reginald Syngen-Smythe, a retired at birth trillionaire, Tom Konkle as Budwin Yacker, a former head of O.S.H.A. with a safety-scared childhood and Brittney Powell as Dr. Randi Minky, a curvaceous and beautiful former stripper turned abnormal psychologist, Mary Cseh as Sparky Van Der Graaf, the computer expert hub of POSH control and Benton Jennings as Hopkins, the ever faithful and condescending butler to Reginald. In the first episode, the P.O.S.H. team intercepts an emergency call of an unfortunate accident at a warehouse, which sets off a series of more unfortunate accidents that are inadvertently caused by the P.O.S.H. team.

The cast are all professionals in LA who put their heart and souls into this web series on deferred salaries because they believe in Dave and Tom and the project. Safety Geeks was a  nominee for Best Visual Effects and was a winner of two awards in Special Effects, Comedy or Drama Series and Special Effects, Comedy or Drama Series in the Los Angeles Web Series Festival 2010. The show was shot entirely on green screen and all of the backgrounds are either CGI, photo plates or 2D for 3D composites. The visual effects were created by Thor Melsted and Mike Smith who also worked for free and for long hours using their own equipment to create some 1300 visual composite effects shots – more than the first three Star Wars movies combined, very unusually, that's in a comedy. A number made more impressive by the less than $10,000 budget and post-production team of three people.

The series premiered in HD exclusively on Koldcast.TV and was recently released as Koldcast's first web TV movie that reassembled all the episodes into a continuous web movie. Watch it in HD in it’s entirety on KoldCast.TV at: http://www.koldcast.tv/video/safety_geeks_svi_the_web_tv_movie

In this short video from the 2010 Streamy Awards, I caught up with some of the cast and crew of Safety Geeks: SVI, including Dave Beeler, Brittney Powell, Benton Jennings, Mike Smith and Thor Melsted, who shared some exciting news about Season 2. They told me that they are repurposing Season One as a 3D and will be shooting Season Two as a full stereoscopic 3D experience. To their knowledge they will be the first web television series to pioneer this technology. The other exciting news is that new cast members will be joining show, including the great John Cleese, who is actually a fan of the show. Missing from this interview is Tom Konkle, who like Elvis, had already left the building.



Since I missed Tom in this interview, I contacted him and asked him to share what's in store for Season Two, and his thoughts on the evolving web television space. He had this to say:
"I think most important for the Safety Geeks show is exploring the characters now that we know them as an audience and build more absurdity into the situations they find themselves in while creating real relationships between them. This season will be about the team as family and how they work together as a dysfunctional one and how relationships might blossom, especially unlikely ones such as the one Randi and Budwin might find themselves in and destructive ones like the one Reg finds himself in over his head. Adding some exciting new characters and hopefully a few names you'd recognize might up the game as well.
We have a lot of ideas that we are excited about with regard to the production, storytelling and character aspects of the new season. Will they be able to keep the team together? Will he see that he is being manipulated? Can Budwin and Dr. Randi stop more accidents happening and will they be together? Can an OSHA inspector shut down the team? Having to put aside petty differences with Sparky, and using Hopkins knowledge of Reginald’s past as a guide and trap, season two takes the team balls deep into industrial intrigue, a new arch nemesis, and possibly losing forever the founder of the team to the sexy allure of hazardous, workplace practices.
The space is evolving fast. We want to stay in the game and make a decent enough income that we can still do this. Views aren't enough we need our fans and we want to interact and create new fans. I think before big business totally takes over our fans and creative spirit will be the only think that makes them take us at all seriously and we hope they do because we love doing these shows." 
- Tom Konkle Producer/Actor/Writer/Director



Tom also forwarded a few links for all the Safety Geeks fans out there:

Sunday, January 10, 2010

CES 2010: Nalts' Parody Coverage on New Gadgets

With all the the latest gadgets and technology coming out of CES 2010, leave it to Nalts to spoof the news coverage of the big event. He enlisted the help of his new babysitter as news anchor and produced this short video as "tech guru" correspondent where he "reports live" on,
"the hottest new tech gadgets and trend to take us by storm in 2010. What are the must-have technology toys for the new decade? (Oh, yeah, this is a parody of the clueless media coverage, goofy "must-have" gadgets, and silly tech wars)."



See his blog post, CES Parody: Worst Coverage on New Gadgets | Will Video for Food, on the "making of" the video where explains the pains he endured in editing in iMovie 8 and apologizes for the audio quality. He says he couldn't resist using Femto, which is a word he still can't define.

Kevin says,
"My goal was to capture the clueless field reporter, and the absurdity of the latest gadgets. I also hoped to zing a few of the egos (especially Ballmer, my favorite target)."

Who’s Nalts?

Kevin "Nalts" Nalty is one of the most-viewed YouTube personalities and a career marketer. Formerly with Johnson & Johnson and Merck, he now helps companies engage with customers via social media's most visceral form: online video. See NaltsConsulting.com for more, and follow him on Twitter.com/nalts.

For some real CES news coverage, check out these related links
RT @intlCES: Relive the #CES excitement and innovation with videos and photos! http://www.CESweb.org/youtube and http://www.CESweb.org/flickr

Sunday, September 20, 2009

Dr. Horrible Hijacks the Emmys, Declares "Television is Dead"

In what was a long, drawn out and over-produced spectacle of Hollywood award shows, the 61st annual prime-time Emmys, had an interesting web television moment when Dr. Horrible hijacked the show. Neil Patrick Harris, adding to his hosting duties reprised his role as the evil character from Joss Whedon's acclaimed web series musical Dr. Horrible’s Sing-Along Blog.



In the middle of the broadcast Dr. Horrible interrupted the program and mockingly declared, 
"Do not adjust your set America. Your so-called Emmys have been hijacked by Dr. Horrible. I have hacked into your broadcast to declare that television is dead. No more corporate entertainment. No more self-congratulatory award shows with athletic and luminous hosts. The future of home entertainment is the Internet."
His arch nemesis Captain Hammer played by Nathan Fillion, also appeared along with cameos from co-stars Felicia Day and Simon Helberg. The hit web television also won a Creative Arts Emmy in the Outstanding Special Class – Short-Form Live-Action Entertainment Programs category earlier in the week. 

In his acceptance speech creator Joss Whedon said, 
"This is our small proof not only that things can be done differently in this business, but that the greatest expression of rebellion is joy.”
On a related note, earlier in the evening Julia Louis-Dreyfus joked that viewers were witnessing “the last official year of network broadcast television." While that may be sometime in the future you can bet that they'll be back next year.

Realted: 


Sunday, September 6, 2009

Web Video Pick of the Week - The Onion 'Facebook, Twitter Revolutionizing How Parents Stalk Their College-Aged Kids'

This week's 'Web Video Pick of the Week' goes to fake news agency The Onion for their social media satire, Facebook, Twitter Revolutionizing How Parents Stalk Their College-Aged Kids. (Disclaimer: the video contains strong language and is not intended for viewers under 18 years of age.) 

In this episode of Today Now!, the Onion News Network's lively and informative morning program, 'E-Mom' Gloria Bianco shows co-hosts Jim Haggerty and  Tracy Gil how to use the Internet to monitor your child's every move. Geographical distance is no longer a roadblock to shamelessly interfere in the lives of your college-aged kids when you can stalk them through Facebook and Twitter.  This one scores high in creep factor.



One giant misstep for Bangladesh News 
Extra points for The Onion for duping two newspapers in Bangladesh this past week into believing their fake news story,  Conspiracy Theorist Convinces Neil Armstrong Moon Landing Was Faked | The Onion - America's Finest News Source, which said:
"Apollo 11 mission commander and famed astronaut Neil Armstrong shocked reporters at a press conference Monday, announcing he had been convinced that his historic first step on the moon was part of an elaborate hoax orchestrated by the United States government."
The two Bangladeshi newspapers, the Daily Manabzamin and The New Nation, published the story which appeared on The Onion website last week which they believed was a genuine news site. It was translated into Bengal and ran in both newspapers on Wednesday and Thursday and attributed to Onion News Network, Lebanon, Ohio. Both have since apologized to their readers for being so gullible. 

The associate editor Hasanuzzuman Khan of The New Nation told Agence France-Presse:
"We thought it was true so we printed it without checking. We didn't know The Onion was not a real news site." 
An embarrassed Manabzamin printed the following apology:
"The report has drawn a lot of attention. We've since learned that the fun site runs false and juicy reports based on a historic incident. The moon landing one was such a story, which received numerous hits on the internet. The truth is that Neil Armstrong never gave such an interview. It was made up. We are sorry for publishing the report without checking the information."
Chalk this week up to The Onion for the 'Web Video Pick of the Week' and possibly a new feature, 'Hoax of the Week'! ;-) 

Related:

Saturday, September 5, 2009

'The Guild' Season 3 Gets Embedded



The Guild  Season 3 - Episode 1: Expansion Time premiered this week on MSN’s Parallel Universe after last week’s exclusive roll out on XBox. On her blog Felicia Day talked about the premiere of Season 3, the challenges involved in the production and the big difference in their syndication strategy. 

Felicia said:
"Last season it wasn’t embeddable so it’s cool to be able to spread it around this season, thank you MSN and Sprint! Also, it’s now available on Zune and Xbox for all, so download away. Starting next week the eps will be rolling out weekly on all platforms, FYI."
On Tubefilter News, Marc Hustvedt talked about the open embedding:
"MSN is now allowing embedding of The Guild episodes after being notoriously closed off last season and forcing viewers to head to the cluttered video.msn.com site. This is a savvy move for MSN, and a necessary response to the significant amount of attention that Season 2 received once it was released on embed-friendly YouTube earlier this year. Fans of the web series are known to share and post videos on blogs and social networking sites all over the world. And let’s face it, web series need to free to live where people are out discussing and congregating around them."
Marc said that it will be interesting to see the difference in total views on MSN following the success of their  "Do You Wanna Date My Avatar" viral music video which was the #1 video on YouTube with over 3.5 million views to date and was #1 in iTunes music videos and Amazon MP3s. The Guild also recently secured a DVD distribution deal with the same company that released Joss Whedon’s Dr. Horrible’s Sing-Along Blog DVD earlier this year. 

The Guild was also recently featured in the Wall Street Journal which noted that while the web series has a very loyal fan base which continues to grow it's still a modest venture. The article pointed out that overall profitability for web series is low and there's been a shift to more celebrity-backed projects.

Sunday, August 23, 2009

Web Video Pick of the Week, "Do You Wanna Date My Avatar"

You got to love it when a web series makes their own music video to not only promote their upcoming season but also to have some fun. The cast from the wildly popular independent web sitcom The Guild, created by web video heroine Felicia Day about about a group of online gamer, don their armor and bring sexy back with this web video gem that asks, Do You Wanna Date My Avatar? With a pulsing dance beat and seductive moves that are straight out of Britney or Beyonce video, Felicia and crew hit a home run with the geekiverse. Who wouldn't  wanted to hang with her in her MMO (Massively multiplayer online game)

With over 2.1 million views on YouTube with over 12,000 comments in less than a week it's prime example of viral marketing done right to promote Season 3 of The Guild that premieres exclusively on MSN Video, Xbox Live, and Zune on August 25th. The video was directed by Jed Whedon who also composed the music with lyrics by Felicia Day who was producer along with Christian Agypt. 



On her blog Felicia says,
"I don’t have time to do a proper blog post about it, but our video “Do You Wanna Date My Avatar” is going CRAZY around the internet! #1 Music Video on iTunes, #1 mp3 on Amazon?! Really? It’s you guys supporting us that’s doing it! When I get a chance I will write some thoughts about this whole crazy experience, but for now, enjoy!!"

The Guild was inspired by Felicia's love of World of Warcraft which she had been addicted to for two years. She dreamed up the idea and wrote the sitcom pilot that follows the lives of the Guild players both online and offline and pitched it to a web video audience rather than TV studio wonks. The rest is history which was actually made in the short span of two years through her collaboration with Jane Selle Morgan, Kim Evey, Sandeep Parikh, Jeff Lewis and many others she knew in the business. It launched in the late summer of 2007, and for the first season was financed solely by Paypal donations from loyal fans

The Guild went on to become a web video sensation and locked up exclusive distribution of Season 2 on Microsoft's triple platform and a sponsorship deal with Sprint. Earlier this year it received numerous honors at the 1st Annual Streamy Awards garnering  Best Comedy Web Series, Best Ensemble Cast in a Web Series, Best Female Actor in a Comedy Web Series (Felicia Day). 

Thursday, July 9, 2009

Vote for Comedy Duo Dave & Tom's "Fate of the Duel" on Atom.com's Star Wars Fan Film Challenge

Longtime online sketch comedy duo Dave Beeler and Tom Konkle (better known as “Dave & Tom”) know how to make comedy and in own their words, like chocolate and peanut butter, "they are two great tastes that taste great together." Dave & Tom started performing together in 1999 in the seminal British comedy revue, Beyond the Fringe and went on to form Pith-e Productions in 2005 to create comedy content for the emerging new media of online video. With over 12 million aggregate views, their work can be seen on over 200+ web portals and their new comedy web series, Safety Geeks: SVI which chronicles a CSI-like team investigating safety accidents, leaving a swath of comedic chaos and destruction in their wake airs exclusively in hi-def on Koldcast TV.

In a recent New York Times article, Dave & Tom spoke about the success of original web television series and the rise of web video viewership and growing attention spans. Tom told Brian Stelter that, “A few years ago, three minutes ‘watching’ your computer felt like a novelty; now, it’s as familiar as your television set.”

Their latest online short "Fate of the Duel" a Star Wars parody, was selected as editor's pick on Revver and is a finalist on the Exclusive Star Wars Fan Film Challenge at atomfilms.com. There's still time to vote for their fanfilm, follow the link to the voting and look for their video at the bottom center of the page. Be sure to vote and clicking the thumbs up is not a vote for the film. The voting continues until July 10th at 12:00 noon PDT and opened on the 1st. Watch it and rate it and you'll be helping Dave & Tom make George Lucas laugh.

Star Wars: The Fate of the Duel

The video is about a lone Jedi (Dave) who is abandoned to his fate on a Sith world, where he encounters a dark Sith (Tom). Tom says this is a fan film done with great love and affection for Star Wars, one of the films that made them want to entertain for a living. He also pointed out that it is truly a two man operation. Tom directed he film with no help other than Dave. No one else was there at the video shoot. Tom set up all the shots and did all the video recording and all the sound later. When Tom was in the shot he set it up and stepped into the frame while Dave hit the record button on the camera. Tom also did all the post production editing and sound and Thor Melsted did the composites of the buildings and lightsabers.

They'll be at ComicCon International in San Diego promoting Safety Geeks:SVI and, as finalists, have been invited to the Awards Presentation by LucasFilms.

Follow Dave and Tom on Twitter:

Press inquiries:
Dave Beeler
dave [at] daveandtom dot com
323.464.4728

Friday, May 22, 2009

Nalts Quits His Day Job, Surrenders to the Absurdity and Launches Full-Time Online Video & Marketing Practice

“Viral Video Genius" Nalts, well known in the online video world as one of YouTube’s most prolific viral video creators and YouTube comedians, led two separate lives until yesterday when the two worlds recently collided and he was outed as a Consumer Product Director at Merck, where he marketed Propecia. Kevin Nalty had kept his day job private from his viral video fame offering only a vague reference in his online bio that he was a "Consumer Product Director at a Fortune 100 company." But as Liz Gaines noted yesterday in her scoop on Nalts, "he thought he could keep the viral video world and the day job separate," she said. "However, a recent MediaWeek story about product placement on YouTube mentioned Nalty’s employer, and that garnered some attention in the pharma blogging world. So this morning, he quit his job and became a full-time online video marketer."

Nalts made the following announcement on Twitter yesterday morning:
Nalts has left his job as Marketing Director of Merck to pursue his passion for online video and social media with FULL force! :) More d ...

A few weeks ago when the MediaWeek article broke the news that Nalts actually worked for Merck, Jim Edwards commented on the pharmaceutical industry BNET Pharma Blog, that Nalts' dual identity, "Seems harmless — most of his stuff is for kids. The reason it’s interesting is that the drug industry is so buttoned-up it’s surprising Merck hasn’t sent him a stiffly worded HR memo."

However, Nalts told NewTeeVee via email, “Merck knew about Nalts before they hired me. But as Nalts grew, it became harder to keep ‘low profile.’ I went to great lengths to keep them separate because I didn’t want my goofball antics to reflect poorly on a company focused on health and medication…The fact that Merck was recently being unfairly linked to me and fart videos was the 'straw that broke the camel’s back.'"

He posted the following video on his blog which helps explain the inspiration behind his decision. "Last night Katrina Darrell sang Mariah Carey's "Treated Me Kind" on American Idol 2009. Her song inspired me to quit the full-time job as a Product Director at Merck, he said. "Now it’s full-time to follow my passion: making videos, working with Hitviews, and starting my own consulting practice that will help brands engage in social media, especially the most visceral kind: online video. Stay tuned next week for more details."


A top-10 “most subscribed” YouTube comedian Nalts has created more than 800 short videos that have been viewed on online-video sites more than 73 million times, and include the popular “Farting in Public,” which was featured by YouTube has been viewed more than 7 million times. He and his online videos have won numerous awards, and have appeared on CNN, ABC, BBC, Fox and CBS News (see Nalts in News). He speaks, writes and consults in the area of online marketing and viral video and has a page in his web site for information if you'd like to hire Nalts.

Nalts also just turned 40 a few weeks ago and as he makes this change from a dual identity to a full-time online video and marketing practice he offered these reflections, "Gotta do what you love, and trust the money to follow. Should have listened to that advice right out of school. Not too late for some of you. Full steam ahead in video "entertaining," and helping brands engage in social media and video... via Hitviews and via my own consulting firm to be announced next week! Seriously- thanks so much for watching and subscribing, since I couldn't afford to do this without some income from the ads you watch."

UPDATE:
While many have commented that this may just be stunt pulled off by a master comedian, like doing a prat fall at a Streaming Media conference panel session just to gain attention, I think he’s playing for keeps. Like anyone in the public eye he has his fans and detractors but from his friends and fans in the online video community there’s been an outpouring of support. (From my post on ReelSEO)

All the best to you Kevin "Nalts" Nalty! We're all rooting for you!

Related:

Saturday, April 25, 2009

The Fine Brothers Make Political Satire a Political Statement with Anti Prop 8 Web Series

Prop 8: The Web Series is created by Benny and Rafi Fine and challenges Prop 8 the ruling that banned some 18,000 same-sex marriages in California. The series shows what would happen if other rights were taken away from you just like rights were taken away from same sex couples in California recently. The series has had a successful run thus far. It was written up in Variety and Tubefilter when it launched and the first two episodes have been viewed nearly 75,000 times the brothers’ YouTube channel, as well as on CollegeHumor, FunnyOrDie, DailyMotion, MySpace and other sites.

Even still, many sites are shying away from the content due to polarized atmosphere caused by the issue. “As you can imagine, despite personal opinions some of the companies did not want the controversial and possible backlash the series can create, and in a weakened economy, it’s hard to find folks willing to spend money at all in web video currently, let alone for a political message,” said the Fine Brothers. "We created the show out of our own pocket and are using our web celebrity and fanbase to raise awareness for equal rights in our style of comedy. We plan to continue to be involved in the movement until marriage rights are legal for all couples, same sex or otherwise, in California, and the rest of the country."



The third episode of their show "Prop 8: The Web Series" has just been released, this time showcasing in their usual absurdist style what would happen if a proposition was passed to bring back Slavery.

"Prop 8: The Web Series" - Episode 3 - Slavery
http://www.youtube.com/watch?v=7-OCbNfCTnI

The Fine Brothers say they'll produce more videos through the time a decision is made on the case by California Supreme Court. “We hope the ruling ends the issue specifically of Prop. 8, at which time we will refocus our efforts to providing content related to federally legalizing same-sex marriage,” they said. “We also hope to get in touch with the leaders of the cause locally, and help them produce official content if they saw us fit to do so.”

Related:

Sunday, April 5, 2009

Traditional Media in Transition Features For Your Imagination CEO Paul Kontonis on Web Video Distribution Strategies

Leading online digital media studio For Your Imagination develops, packages and distributes high-quality original Internet TV and web video series. The New York-based studio works with brands and content creators to develop their online video content, offering them the opportunity to reach a targeted, advertiser-friendly audience.

I recently spoke with CEO Paul Kontonis about FYI's sponsorship deal with Warner Brothers to promote the 'Watchmen' movie on their Axis of Comedy network. The promotional campaign was both unique and groundbreaking for the digital media and the two-part interview with Paul is here and here.

The media industry web series, Traditional Media in Transition, has a new episode featuring Paul who speaks more about the promotional campaign which provided narrative integration of a Watchmen-themed storyline through four programs within For Your Imagination's video network, including an original Kyle Piccolo Comic Shop Therapist mini-web series. Paul goes on to discuss challenges facing the new media industry along with some progressive strategies to address them.




"The ability to distribute your content anywhere on the web is one of the promises of web video." Paul says, "Just because it's out there doesn't mean it's going to be seen. You really have to become part of the conversation that your content lives in and you have to be able to engage your audience."

For Your Imagination's four principles of their distribution strategy:
  1. Building a robust destination site
  2. Finding the communities out there to tap into that support video
  3. Reaching out to top influencers, the real fans
  4. Going deeper into the vertical to build relationships with sites to carry the content
Visit For Your Imagination's web site for more on their web video capabilities.

TMIT is produced by Zoom In Online (ZIO), an award winning online video network, covering the best in pop-culture, providing visitors with the latest happenings in arts, entertainment, culture and technology with four online communities: Film & TV, Music, Photography and Design. You can subscribe to Traditional Media in Transition on iTunes, here. For more information visit www.zoom-in.com.

Related:

Tuesday, March 31, 2009

The Streamy Awards: The Fine Brothers Video on "How To Make a Streamy Nominated Web Series"

How do you make a Streamy nominated series? Watch this hilarious video The Fine Brothers made for the Streamy Awards and find out!



YouTube - How To Make a Streamy Nominated Web Series

Created by Benny & Rafi Fine

Saturday, March 7, 2009

What The--?! Watchmen Joins Saturday Morning Cartoon Line up

Move over "Scooby Doo" and "Super Friends" because Saturday morning cartoons just got another addition to its line up with this "Watchmen" animated short by Harry Partridge, which provides us with a hilarious and unnerving glimpse into what it would look like if a Saturday morning "Watchmen" cartoon had actually been made.

So far the video has over 250,ooo views on YouTube and almost 750 comments on Newgrounds where Harry posted a "digitally remastered swf" that he "ripped" from an old VHS tape. He says, "This combines two huge passions of mine, one being the comic genius (?) that is Alan Moore and the other being kids programming from the late 80s which I would say is my biggest animation inspiration."


Also, check out the related post by Liz Shannon Miller on NewTeeVee where she rounds up several other "Watchmen"-inspired fan creations.

Thursday, March 5, 2009

The End is Near, Kyle Piccolo Watchmen Miniseries Episode 3 of 3



With March 6 almost upon the east coast the midnight of showing of the WATCHMEN movie is little more than an hour away. I know many fans who have their tickets for the midnight movie are waiting with anticipation for the highly acclaimed graphic novel to come to life on the big screen.

Just in time for the opening, here's the third of a three-episode WATCHMEN miniseries! Note the added affect to the Innovid player to help you find the hidden easter eggs.

Episode description: The end is here and it is explosive! Kyle and Doucheus face the third and final visitor - will they survive the experience? This episode is sponsored by WATCHMEN - http://www.watchmenmovie.com - and in honor of the movie release, we've peppered this episode with a bunch of Watchmen references - can you find them all?

Follow these links to watch "3 6 9 - Part One" and "3 6 9 - Part Two", and get the latest Kyle Piccolo news and more videos at http://www.kylepiccolo.com


See HungrymanTV's Phistophicles for his Watchmen tie-in episode, Comic Book 8 as Phistophicles sells his soul in the name of branded content and viral marketing (which interestingly enough didn’t even exist in ancient Greece!) as he not-so-cleverly shills for the movie, “Watchmen.”



You can also still get in on Watchmen contests at some of the following sites: