Showing posts with label Video. Show all posts
Showing posts with label Video. Show all posts

Sunday, February 13, 2022

Build your own Micro Studio

Over the last two years the rise in mini or “micro” studios around the world grew as the new economy of virtual meetings hit an all-time high. I don't mean micro-studio apartments, what I'm talking about is transforming small office spaces into a personal video production studio with enhanced audio and video technology that provide professional studio quality in a safe environment. 

As it's said, necessity is the mother of invention. COVID created challenges and opportunities for the video industry, and it forced us all to work differently and adapt, and regardless of what happened the need to communicate was our driving force and the show must go on. 

So, early in the pandemic my team and I created a series of micro studios within our regional headquarters by converting empty offices into small studio spaces we call micro studios. We did it by necessity, as we had to socially distance our studio presenters and talent since they couldn't be in the same space due to COVID restrictions. But in our micro studios, they could safely meet with each other over a video call from their own mini studios.

But why go to all the trouble of building your own micro studio if the built-in webcam and microphone on your laptop and just regular ambient light works fine for most meetings? 

Because production quality matters, and high-quality video content increases engagement. So, if you’re presenting important information, teaching a class, public speaking or if you're appearing on any virtual event or broadcast TV, and you want to stand out and look and sound the best you can, then this blog post is for you. 

As we built our micro studios, we tested a lot of different equipment and set ups and developed an affordable solution that we could replicate. We've successfully connected them to Zoom, Teams, WebEx, Vmix call, OBS, Restream, and many other virtual event platforms. Several of our regional leaders use our micro studios on a regular basis for their important board meetings and high-profile external events. I'd also add that we instituted and follow COVID workplace safety procedures to keep our staff and guests safe by wearing masks and disinfecting workspaces and equipment.

Here are the main components of our micro studios:

1. Computer - The Apple Mac mini M1 model 16 GB RAM, keyboard, mouse, is great if you’re using it primarily for virtual meetings and lighter streaming applications this model works great and runs, Zoom, Teams OBS, and all productivity apps with ease. 

2. Monitor - This is a real subjective choice, depending on what other work you do an inexpensive LCD monitor with HDMI inputs will work. We use the LG 29WN600-W 29" 21:9 UltraWide and the Acer B277 27" LED LCD Monitor.

3. Speakers The Yamaha NX-50 Premium Computer Speakers were recommended by my audio engineers for their great sound at an affordable price. They work well and sound great although for most applications we prefer the in-ear monitors for very conversational sessions. This helps avoid any sort of audio slap back that isn’t eliminated by the echo cancellation in the video call software. 

4. Webcam - Logitech Brio 4K Webcam is the industry standard to get HD quality and look really great on camera. There are plenty of other options for higher quality with DSLR‘s, Blackmagic Pocket cinema cameras, but the Brio is a workhorse for your business meetings and webinars. Logitech has the Logi Tune app you can download that controls the settings from the Brio like your zoom ratio, white balance, focus, brightness and contrast. Logitech Capture app is also a content creation tool you can use with your webcam.

5. Audio interface - We handle audio differently than regular meetings, which usually are fine with just an inexpensive USB headset or Bluetooth earbuds. We use professional studio sound equipment that includes an audio interface, an omnidirectional lavalier microphone and an in ear monitor. In the micro studios we use the Focusrite Scarlett Solo 2x2 USB Audio Interface, and for our travel audio kits we’ve developed for our senior leaders we use the Shure X2U XLR-to-USB Signal Adapter. Both devices have professional XLR inputs and headphone jacks to monitor your audio input and output and a USB port to connect to your computer. The Scarlet has quarter inch 6.35 mm (1⁄4 in) outs which helps integration with other professional audio equipment. 

6. Microphone & in ear monitor - While more inexpensive options are available, we go DPA all the way. We use the 4060 Series Miniature Omnidirectional lavalier microphones and DPA Microphones d:fine In-Ear Broadcast Headset. We use DPA microphones in studio and these amazing mics have withstood the rigors of space travel and exploring the sounds of Mars. More inexpensive options are available like the  Sennheiser XS Lav USB-C Lapel Mic or any of these USB Lavalier Microphones.

7. Lighting - Depending on the room and size of the space, we use a similar approach but have several different lighting instruments with both ring lights and soft light panels. We don't use three-point lighting in our micro studios since that would be too dramatic and overkill. The key is to have flat even lighting on your subject so that there are no shadows. Soft incident light helps create that look and a simple way to achieve this look is to bounce your lights off your office walls. You can also position your lights to avoid those round ring light circles or lighting reflections in glasses. We use a few different lights in our spaces, like the VL-200T Portable LED Video Ultra-Thin Dimmable Lighting Panel with the Neewer Mini Set of Two Aluminum Photography Back Light Stands. We also use the more expensive Litepanels Astra 6X Bi-Color LED Panels. For ring lights, we use the CLAR Luminous Pro 19" Bi-Color Ringlight Plus which has actually been discontinued, so a good alternative is the CLAR LF-Y500 Double Arm 3000-6500K LED Light or the VidPro RL-18 LED 18" Ring Light

8. Green screen - Using a green screen with your virtual backgrounds on Zoom calls will enhance your quality with a professional looking chroma key. We use the FUDESY Collapsible Chromakey Panel Green Screen-77 x74 Backdrop with great results.

There are so many other equipment options out there as the market shifted to remote work and home studios over the last two years. We've tried out many solutions and found this collection of products work best in our environment. I'll be sharing more detail on some of the individual components and devices in future posts.

I'd love to hear what technology and solutions you're using in your own micro studios. Let me know if you have any recommendations or what you're doing to get the best audio and video quality for your virtual events.

Saturday, April 18, 2020

Original Video Bloggers Reunion, 4/18/2020

The coronavirus global pandemic of 2020 has had a worldwide affect on video communications and entertainment that harkens back to the early days of video blogging. Newsrooms, TV talk shows and other entertainment outlets have stayed on the air through makeshift DIY production sets outside their regular broadcast television studios using laptops with webcams, mobile devices and videoconferencing applications like Zoom , WebEx, Skype and other platforms that have powered business communications for years. The production quality mirrors the early days of video blogging with low-cost production tools and genuine and honest delivery on camera. Viewers have excepted lower quality audio visual standards for the immediacy and need for normalcy during these challenging times with millions ordered to stay at home to help reduce the spread of COVID-19.

Pioneer video blogger Steve Garfield organized an original video bloggers reunion on Zoom today to catch up with other "OG" video bloggers who helped shape the online video industry, including Dina KaplanEnric TellerDrew OlanoffNiko RantalaChuck Olsen, Bill Streeter, Josh Wolf, Rupert Howe, just to name a few.

Watch the conversation here:



Starting in 2004, Garfield was one of the first video bloggers. He helped spark a revolution of user-generated content (UGC) on the Internet which still influences television today. Reflecting back on that time, he says that 2020 is the Year of Live Videoblogging,
"16 years ago I was one of the first video bloggers. I figured out how to combine the ease of use of blogging with the power of video, to help people easily share stories. Now, when many people are self-quarantined at home, to help flatten the spread of COVID-19, they are looking towards video to feel connected. It makes sense. Video has the power to help people connect through storytelling. A lot has changed since 2005, when I made my first videoblog post. Five years later, I wrote the book on videoblogging for Wiley, Get Seen. Now, a good portion of that book is history. It's a history book. ;-) Containing many cameras, video making tools, and software that aren't around any more." 

Saturday, November 23, 2013

Online Video Conversations: Mike Folgner, SnappyTV




This is my inaugural post for my new website Online Video Conversations, and features highlights from my interview earlier this year with Mike Folgner, CEO of SnappyTVSnappyTV offers a cloud-based suite of tools to create, share, and archive live video highlights with friends and followers on Facebook and Twitter. Folgner used the SnappyTV platform to edit the following highlights from the interview where he discusses his company's history and product approach, and in this video he discusses ideas versus opportunity. Before SnappyTV, Folgner was co-founder and CEO of Jumpcut, an early web-based video editing platform, which was acquired by Yahoo! in 2006. He was General Manager of video at Yahoo! and also Head of New Products for YBrickhouse, an advanced R&D group at Yahoo! That created FireEagle and Yahoo! Live. He founded SnappyTV in February 2010, and the company is located in San Francisco, California. 

Watch all the highlights

Kless Blog Live Interviews
Kless Blog Live Interviews

Kless Blog Live Interviews
Kless Blog Live Interviews
Kless Blog Live Interviews
Kless Blog Live Interviews
Kless Blog Live Interviews
Kless Blog Live Interviews
Kless Blog Live Interviews
Kless Blog Live Interviews

Tuesday, April 23, 2013

This Day in Online Video History | First Video Uploaded to YouTube on April 23, 2005

It was eight years ago today that YouTube's first video, Me at the Zoo, was uploaded by Jawed Karim on April 23, 2005. Karim had co-founded YouTube with Chad Hurley and Steve Chen just a few months earlier as a way to share videos with friends and family far away. The video is only 20 seconds long and was shot by Yakov Lapitsky at the San Diego Zoo, and little did the video creators know that it marked the dawn of the UGC (User-Generated Content) online video age. YouTube wasn't the first video sharing site, but since Google purchased it in November 2006 for $1.65 billion, it has revolutionized video sharing across the Internet and has become the top online video content property, with more than 1 billion unique users visiting the site each month.



Just last week, YouTube won its second legal battle against Viacom in federal court with the dismissal of Viacom's $1 billion copyright lawsuit. The ruling by U.S. District Court Judge Louis Stanton in New York stated that Viacom had never proved that YouTube was aware of copyright infringement by its users, and upheld his original ruling from June 2010 which leaves in place the current understanding of the Digital Millennium Copyright Act of 1998. Stanton also ruled that YouTube didn't act with "willful blindness" and had previously responded to Viacom's requests back in 2007 by removing 100,000 copyrighted videos a day after Viacom notified YouTube of the infringement.

Google Senior Vice President & General Counsel Kent Walker said that the ruling marked an important day for the Internet.
"This is a win not just for YouTube, but for the billions of people worldwide who depend on the web to freely exchange ideas and information."
Read more about the case and the verdict in this article on ReelSEO: Viacom Comes Up Short Against Google/YouTube In Court Once More.

Happy birthday to the first video uploaded to YouTube! While you're not too exciting, you started an online video revolution.

Also to those born on April 23rd, I want to wish a special happy birthday to my daughter Marley Rose, my niece Rebecca and my good friend Steve Dung, owner of Visions Plus video production service in San Francisco!

I'll be back soon with more online video analysis and video conversations.

Wednesday, August 8, 2012

OTTCONversations: Sam Blackman, Elemental Technologies - The 2012 Summer Olympics Go OTT

As the world tunes in to the 2012 Summer Olympic Games in London, more than 20,000 broadcasters aim to reach a potential global audience of 4 billion viewers with more than 4,000 hours of coverage. According to Sam Blackman, CEO and Co-founder of Portland Oregon-based Elemental Technologies, this year the Olympics are going over-the-top (OTT) and his company is serving up Olympic streams on a global scale with some of the biggest names in broadcast and media entertainment, including, the BBC in the UK, Terra in Latin America, Canada's Olympic Broadcast Media Consortium and Eurosport. The company is also supporting customers in the US and Japan. Elemental estimates that its multi-screen video processing deployments in 70 countries will help its broadcast customers reach upwards of a billion viewers worldwide.

Elemental Technologies provides hardware and software solutions for adaptive multi-screen video processing. Elemental Live is a linear encoder that takes live streams in and creates multi-screen outputs for live distribution, and Elemental Server is a file-based server that creates multi-screen outputs for live distribution. Blackman says that many of its customers use these solutions for large-scale sports video streaming. See my 2010 interview with Blackman from Streaming Media East, where he also demonstrated Elemental Live and Elemental Server (Larry Kless' Weblog: Elemental Delivers GPU-Accelerated Video Streaming Solutions)



I spoke with Blackman earlier this year at the Over-the-Top Conference, OOTTCON 2012, where he discussed, The Olympics Go OTT: Lessons Learned from the last 12 months in sports video streaming. Blackman says that total available TV audience for the Olympics has grown from 3.9B in 2004 to 4.7B in 2008, and that it's by far the biggest global sports even. Not only has the number of viewers grown, so has the number hours of professionally-produced live video content. Consumers want to watch the Olympics on all of their screens, and this year a record number of viewers all around the globe will watch live and video on-demand (VOD) content on TV, PCs, laptops, tablets, mobile phones and other connected devices.
“When we began the intense evaluation process for streaming of the Olympic Games more than a year ago, Elemental had little idea of just how broadly we’d be adopted on a global scale,” says Blackman.
In this video, Blackman summarizes five of the key lessons Elemental learned from working with the sports industry which it's put to use in delivering the 2012 Summer Olympics video stream.

Destination Divergence

You never know when the next iPad will hit, ...how quickly can you react?
The first key learning was around the divergence of output end-points. With its customer TF1, France's top TV channel and a leading media group in Europe, Elemental had to stream a very large event to multiple devices in Apple HLS and Flash, and set-top boxes in separate outputs for five ISPs across France, all with different packaging requirements.
"The key take-away from this sporting event," say Blackman, "was that to deliver effectively to this divergence of multi-screen devices, you absolutely have to have a software-based solution. Because only software is flexible enough to adapt to the rapidly changing multi-screen world."

Instant On-Demand

Content windows are collapsing to hour = 0, speed can be your differentiator.

The second key lesson was learned working with a company called deltatre, that powered all the highlight reels from recent the Rugby World Cup games. In this case, Elemental was taking highlights that DeltaTRE was creating and very quickly making as many as 20 multi-screen outputs for all its different highlights.
"The key here is that speed is critical," Blackman points out. "Fans want to see highlihgts of big plays as soon as possible, and having a highlight read for VOD, video on-demand consumption in two minutes, as opposed to 30 minutes is a huge difference in terms of how effectively DeltaTRE's customers were able to monetize that VOD asset. So speed of processing is very critical."

Going Global

The Olympics is a true global phenomena but every live event is now geo-agnostic.
The third lesson was learned working on a project with Brazilian-based Terra Networks which had the streaming rights for the 2011 Pan American games and was streaming to 17 different countries across Latin America. Terra was one of Elemental's early international deployments, and Elemental learned a lot about international deployments and requirements that are different internationally than domestically. In this case, multi-channel audio support was required and Elemental had to create many different audio channels and have them associated with a single video file, so that regardless of what of language is being put on top of that content, the end user could view the video and hear the audio in their own language.

The second key learning in working with Terra was around sub-titling and captioning of content, which are very different based on geography. Sub-titling and captioning requirements have changed dramatically over the past few years, and transitioning and translating between one captioning format and another is becoming more and more difficult.
"So being able to successfully translate captions across different end devices, screens and geographies is absolutely critical", stresses Blackman. "Having a solution that really has been through the wringer, in terms of international deployments is absolutely critical."

Personalized Playback

Content playback on the fans terms. just might put more fans in the seats.
The fourth key lesson was from Stanford University that deployed real-time wifi replay system where, if you are attending a Stanford football or basketball game, you can actually pull up a replay on either your iPad or mobile device, either a close call or great play. By leveraging Elemental Live which created an archive file in real-time, Stanford was able to make these on-demand highlights available instantaneously. So with in under a minute of the play occurring, fans could pull up that video clip on their mobile device.
"What this is a sign of," Blackman notes, "is a trend, that to make sure that venues and stadiums remain exciting events to attend when they're competing against really big screen televisions and fancy audio systems in living rooms. People are still going to want to go to the stadium because they get to watch the action live but they also get this personalized video replay system in their hands on their device. So as the fourth learning, and this is going to be important in more and more sporting venues moving forward."

Protocol Proliferation

Hope the DASH 'collapses the world', but be prepared in the event that it doesn't.
The final learning was from Eurosport, the Paris-based equivilent of ESPN for Europe, that is using Elemental for both live and VOD to 11 different countries.
"Here the key is that Eurosport is creating streams for devices as disparate as iOS devices (iPads, iPhones), Roku boxes, Apple TV, Flash Player on the PC and Android devices and then, Silverlight for Xbox 360 and other Microsoft applications," states Blackman. "They are creating 29 different outputs simultaneously, and having to manage the network requirements of all those outputs."
Blackman says that there's hope with MPEG-DASH (Dynamic Adaptive Streaming over HTTP), an emerging video standard that they've been developing with several other companies in the space, that it will help reduce the number of outputs from 28 down to just a few different adaptive bit rate (ABR) outputs with standardized packaging. If that happens, it holds the promise that ‘collapses the world’ into a single video standard and the proliferation of formats will start to get reduced.

Elemental recently raised $13 million is a series C funding round, with an eye on global expansion, and the 2012 Olympic Games will be Elemental’s largest live deployment to date. See this this recent press release for on Elemental's multiscreen delivery of the Summer Games: Elemental Unveils Plans to Stream the 2012 Olympic Games with Leading Broadcasters Worldwide | Elemental Technologies.

About Elemental
Elemental Technologies is the leading supplier of video solutions for multiscreen content delivery. Founded in 2006 and headquartered in Portland, Oregon, the company pioneered the use of graphics processors to power adaptive video streaming over IP networks. Providing unmatched solutions for top media and entertainment companies worldwide, including Comcast, Disney and HBO, Elemental helps content programmers and service providers bring video to any screen, anytime – all at once. The company has offices in the United States, the United Kingdom and Hong Kong. To learn more, please visit www.elementaltechnologies.com and follow  @elementaltech on Twitter.

Related:

Saturday, June 30, 2012

Calling All Online Video Bloggers!

For those of you who have followed this blog you've probably noticed that things have slowed here bit over the last year, due in part to my busy work schedule. But while things have slowed down here on Klessblog, it's been picking up on my other site, Online Video Publishing [dot] com, with a number of new posts by guest bloggers. I've been running Online Video Publishing [dot] com, as a companion site to my blog, and over the last few years it's become a resource for sharing strategies, best practices, news, tips and how to's for online video publishers.

So why am I spending time on my other site instead of producing new content here on this blog? Well, as a matter of fact, all the most recent articles on Online Video Publishing [dot] com have been written by guest authors. So, I've written this post as an open invitation to any guest blogger who would like to contribute an article or series to Online Video Publishing [dot] com.

The articles on the site are all focused on video publishing for multi-screen platforms. In the most recent post, Peter Smith provides some practical tips on How to start your own Videography Business. He says, one of the first things you have to consider when thinking about starting your own videography business, "is whether or not you are suited to owning your own business. As difficult as it may be to hear the truth is not everyone is capable of being in business for themselves. It takes discipline and dedication and owning a decent video camera does not automatically qualify you to be in business." Read more here.

In another guest post, Apple's Thunderbolt Display Port Dismays the AV IndustryLorin Nelson, SF Bay Area-based Technical Panic Alleviation Technician, describes the current dismay within the AV industry resulting from HDCP encryption in Thunderbolt mini-DVI ports, and what current solutions are available. He sums up the challenges within the article in his sub-title, "AV Industry Challenges Brave Mac Techs Who Are Confined to Speaking In Terms of Re-Branding, With Little Success Given the Fact that They Are Unaware of Specs, Really want to Help, but Are Rendered Helpless by the Apple Core Design Team." Read more here.

Also, Joe Kukura, a writer for the RealPlayer video technology blog contributed an article on how music legend and recording artist, Neil Young rocks online music with a new high resolution audio format. Apparently, Neil Young had been working with the late Steve Jobs to bring this new HD audio format to future iPods and was quoted as saying, “Steve Jobs was a pioneer of digital music, but when he went home, he listened to vinyl. And you've gotta believe that if he'd lived long enough, he would eventually have done what I'm trying to do.” Read more here.

In addition to individual writers, video companies are also welcome to provide content, like UK-based Vidify, who shares 5 ways online video can increase your business revenue. The article points out that, "Video has been proven to be an effective tool in increasing conversion rates online. You should note however that a bad video is going to do just the opposite. When you decide that it is time to join the major brands in online video, ensure that you are providing your website visitors with a professionally produced video that explains your business message and presents you as an expert in your field." Read more here.

The posting guidelines for Online Video Publishing [dot] com are that articles be video topic related, and can be news, informational, analysis, observational, opinion, how to, production tips, best practices and can be any length. Articles can include videos, graphics, embed codes and can be in html format. Author and company will receive mention and backlinks within the post. Sponsored posts are also accepted, but posts that are just promotional, pure marketing, direct sales pitches or press releases are not accepted. 

If you're interested, please feel free to submit any article or series, contact me at klessblog@gmail.com if have you any questions.

Saturday, February 18, 2012

Skytide's 7 Online Video Trends to Watch in 2012

In a recent white paper, 7 Online Video Trends to Watch in 2012, online video management analytics company Skytide outlined the emerging trends in the online video industry and the content delivery supply chain that serves it. If the last few years were any indicator of the hockey stick affect of rapid change within the video sector, 2012 promises to be full of twists and turns and major and disruptions. While predictions are a dime a dozen, they have much more relevance when coming from an industry expert and authority on the subject. I caught up with Patrick Hurley, VP of Marketing of the Oakland, California-based Skytide, and author of the white paper, to get an insider perspective on their online traffic projections, federated CDNs and why Telco CDNs will dramatically change the content delivery market. The white paper has been very well received, as Hurley noted, since it was first posted on Slideshare late last year where it's currently accumulated over 8,000 views to date and was featured among their 12 best presentations with predictions for 2012. It is also the number one search result on Google for video trends.



1. Online video traffic will continue to soar

Skytide says the first trend to watch in 2012 is that online via traffic will continue to soar. Hurley admits that while this is no big surprise, they have data to back that up, including Cisco's Visual Networking Index (VNI) that forecasts online video will account for 90% of all consumer IP traffic by 2013 and a compound annual growth of 32% from 2010-2015. Skytide's own large Tier 1 customers are very bullish on this and have seen growth rates exceed all industry expectations. Skytide is even more bullish and believes that it's possible for the coming years that online video traffic will grow 50% or more annually.
"The implications for that are really significant, for the Telcos and Communications Service Providers (CSPs)," explains Hurley. "Because that could compound an already serious problem that they have. They're caught in a vicious cycle."
The cycle starts with the fact that their legacy businesses (landline, telephony, etc.) which used to be their cash cows are really declining quickly and they can't count on them anymore. At the same time, consumers continue to have this insatiable appetite for online video, but that demand requires that the big Telcos, ISPs and CDNs invest heavily in capital expenditures to support their infrastructure. That would be great, if they could recoup those costs, but the problem is, the only thing their getting from online video consumers is a very modest monthly fee, which is your ISP bill, so they aren't able to monetize their capital expenditures.

Hurley says that CSPs need to extricate themselves from this vicious cycle and pursue new strategies. One of the trends we saw in 2011 will continue into 2012, says Hurley, and that is that the Telcos and cable companies are going to get into the content delivery business, which is an inherent strengths they can leverage as owners of the network infrastructure with direct relationships with end users and content owners. That helps them on both sides of the ledger and create new revenue streams.

2. Telco CDNs will make big waves

Owning the network is the biggest advantage that the Telcos have because they control the Quality of Service (QoS) over the last mile, and more importantly, there's a cost savings component there as well. In particular, CDNs like Akamai and Limelight have to lease the bandwidth from the network operator, and network operators don't have that issue.

Based on those advantages, we'll be seeing more of that in the next year, which leads to Skytide's next prediction, that Telco CDNs will make big waves in 2012. Over the last several years the Telcos have waded in the CDN waters slowly, but now they're diving in head first. Some of the world’s largest telcos have now deployed their own CDNs, which is diminishing the dominance of pure-play CDNs. Companies from outside the space (Amazon, Google) are getting into the CDN business and the trend by major content providers (Yahoo, Microsoft, Google) to operate their own in-house CDNs. Dan Rayburn lists many of them on his blog here: Updated List Of Carriers, Telcos and Pure-Play Companies In The CDN Business | StreamingMediaBlog.com.


3. Federated CDNs will finally shift from  
    concept to reality

The third prediction is that Federated CDNs will finally shift from concept to reality in 2012. This has been a hot topic of discussion at content delivery conferences over the last year, and Hurley says that's for good reason. As Federated CDNs move from concept to reality, it will cause a seismic shift in the CDN market.
"CDN Federation stands to be very disruptive, giving service providers an unprecedented opportunity to compete directly with market leaders like Akamai and Limelight in the global CDN arena."
In June of 2011, Dan Rayburn announced on his blog that a group of telcos had founded an Operator Carrier Exchange (OCX) to formalize the process and standards of interconnecting their content delivery networks. Just a few months later, Cisco announced at the CDN World Summit that it had completed a CDN interconnection pilot with several tier 1 telco providers (BT, KDDI, Orange, SFR and Telecom Italia).

In my conversation with Hurley, he skipped over the following three trends, but encouraged people to download the white paper to read more about how they'll be taking greater shape in 2012:

4. Adoption of Adaptive Bitrate protocols will grow 
5. IPTV providers & MSOs will extend reach into OTT models 
6. Multi-screen viewing will become the norm 


7. Online video advertising budgets will soar

And, finally the last trend is that online video advertising budgets will soar. Hurley says that it's created a virtuous cycle based on a confluence of factors that plays in its favor. First, technology is finally at a point where online video resolution and reliability is to the advertisers liking.

"Advertisers buy an audience," says Hurley. "They also buy adjacency to content and they have to have that in a quality experience, and that's what they're able to get now."
They're also able to to tap into new technologies like adaptive bitrate streaming which holds the promise of ad insertion into a live stream, and that mirrors the model of traditional TV advertising. But most importantly, advertisers go where the audience and the audience is increasingly going to tablets, mobile phones and laptops to watch online video. So that confluence of virtuous events is really poised make online video advertising budgets grow 27% in 2012.

To download the white paper, go to: Skytide website
Slideshare: 7 Online Video Trends to Watch in 2012

About Skytide
Skytide, the leader in Online Video Management Analytics, provides content delivery providers and digital media companies with the most complete operational view of their streaming video businesses, delivering the information necessary to make better-informed business decisions. Only Skytide's out-of-the-box analytics and reporting solutions can process massive amounts of disparate data sources and turn it into detailed reports in near real-time. Skytide is venture-backed and works with leading digital media and technology companies including: British Telecom, Broadpeak, Cisco, Clear Channel Communications, HP, Juniper Networks, Telecom Argentina, Telecom Italia, Telefonica and Telstra.

Update  2/21/2012: Revised copy, added numbers 1-7.

Thursday, December 1, 2011

The Future of TV and The Great Unbundling of Video Services - Jim Louderback, Revision3

We're in the end game of the of the great unbundling of video services, says Jim Louderback, CEO of Revision3, as next generation television channels shift from traditional models to IPTV video networks. Experts agree that the overall TV experience and PayTV business model will see dramatic changes over the next five years. The emergence of cloud-based services, OTT (over-the-top) content delivery, multi-screen entertainment, and the unbundling services are all driving that change.

I caught up with Louderback recently at the TV Next Con 2011 where he spoke on the executive panel session, Executive Panel Discussion, "MSO, Satellite and Telco Operator 2.0 – The Rise of the Next Gen Service Provider". He shared some of his thoughts on the changing video landscape and the great unbundling of services.


The Great Unbundling 

The internet is all about unbundling, says Louderback and the print and music industries have been unbundled. Why buy the entire newspaper or magazine when you can read it for free online, or buy a CD when you buy the track online you want from iTunes or Amazon? According to Louderback, Cable TV is next.
Louderback says, "We’re in the early days of a great unbundling of services from transport. Over the past 30 years, TV services and the cables they run upon have been inextricably linked — you paid your cable bill, and got wire and channels together… I see these unbundled cable services giving way to direct relationships between video content providers and customers." (from How YouTube Wins in the Great Unbundling of Cable TV : Jim Louderback)
Louderback maintains, that within the next few years most of the video we consume will be delivered over an open IP network, ending the long monopoly of proprietary services delivered through cable, satellite and broadcast streams. But even though our favorite shows will be delivered mostly on-demand, we'll still have bundles of services - but it will just be offered in new ways.
"Every screen, every glowing rectangle in your life is a television. You're going to want to watch television on it, and the viewers that watch Revision3 very clearly tell us that they don't care about the screen size."
Viewers are going to watch video on the best screen available. When they're on the go, they may want to watch Epic Mealtime on their cell phone, but when they get home they'll want to watch it on a big screen. Louderback says that those two things all video delivered over IP networks, and on any screen – leads to what he call "the great unbundling."

All these video services will be delivered direct to all these screens wherever they are all around the world that provides, "anytime, anywhere, any device, any session, so session shifting joins time shifting and place shifting and devices shifting." But the really interesting thing Louderback sees happening is that everything is going direct to consumer.

Super-Premium Channels, Super-Premium Bundles and Premium Independents = The Future of TV?

Louderback sees three distinct services emerging that he calls: Super-Premium Channels, Super-Premium Bundles and Premium Independents.
"Right now," he says, "your video services, your channels are bundled to the transport. So you get cable, you buy the network and you buy the video channels – that's all starting to break apart. In this IP world, I believe we're going to have types or three tiers of services."
Netflix is one Super Premium Channel, he says, and HBO is well positioned to be the second. "These single brand services provide libraries of unique and aggregated content to consumers for between $8 and $20 a month." He thinks Showtime, Epix and Amazon have potential and Hulu's future is uncertain.

Louderback says that as TV Everywhere matures, Super Premium Bundles will emerge and be offered directly to consumers from the likely suspects: Time Warner, ABC/Disney, NBC/Comcast, Viacom and Fox. These five companies will build direct billing relationships with consumers and offer a broad set of networks and shows that will appeal widely across all demographics, "and will deliver a mostly on-demand service over traditional broadband networks - with live sports, news and other events serving as anchors."(From MediaPost Publications Get Ready for the Great Video Unbundling 09/21/2011)

He says YouTube now wants to be the sixth Super Premium Bundle of services delivered direct to the consumer via IP, sitting at the same level as Time Warner, ABC/Disney, NBC/Comcast, Viacom and Fox. YouTube has been reinventing itself for some time, with its recent announcement of new channels of original entertainment coming to YouTube by A-lister stars and content producers from the TV, film, music, news, and sports fields Hollywood, its complete overhaul of the site today into a more TV-centric channel design, and that it now serves 3.5 billion videos each month, it's clear that Google wants to take on the traditional broadcast and cable networks. According to Louderback, "They want to be the Mall of America for video, with folks like us and the other independents as anchor tenants."

Louderback sees a huge opportunity for Premium Independents to build billion dollar businesses as content becomes unbundled from transport. These are companies like Revision3, Blip.tv, Ion, BBC America, the Hallmark Channel and others, that offer free programming over IP direct to consumers and they look very different from today's independent cable networks.
"In the end it's all about shelf space. All of us are racing to build a session-shifting experience that lives as an icon across everything from the smallest smart-phone to the biggest smart TV. Because in the next five years if it's a glowing rectangle, then it is a video consumption device - or what we used to call a TV." (From MediaPost Publications Get Ready for the Great Video Unbundling 09/21/2011)

About Jim Louderback
Jim Louderback, Chief Executive Officer, Revision3
Launched and managed operations at cable channels, magazines, websites and online video companies including Ziff-Davis, TechTV, PC Magazine and ExtremeTech.com. He started his career at JPMorgan Chase, and has also done work for Pepsi, National Semiconductor and Citibank. He's been CEO of Revision3 since 2007, and has guided the company to profitability and more than 40 million views a month. Jim has an MBA from The Stern School at NYU, and a BS in Mathematics from the University of Vermont. He is a fan of cooking, music, movies, companies with extraneous letters in their names and anything with a 3 in it. Follow @jlouderb


Related:

Updated: 12/2/2011 Re: YouTube redesign

Friday, November 11, 2011

Jan Ozer's Thoughts on Why Adobe Abandoned Flash for Mobile

Streaming Media West was abuzz this past week with Adobe's surprising announcement that it will abandon future development of Flash Player for mobile devices following the next release 11.1, and will be more aggressively contribute to HTML5 innovation with key players, including Google, Apple, Microsoft and RIM. Adobe will continue to support its current Flash development. Over the last few years HTML5 and H.264 video have been gaining momentum as an emerging standard for online and mobile video, spurred on by Apple's exclusion of Flash on its popular iDevices and negative press it received from Steve Jobs' Thoughts on Flash. Adobe had developed Flash Player to run on Google's Android and other non-Apple mobile platforms, but its official statement from its blog post now says,"HTML5 is the best solution for creating and deploying content in the browser across mobile platforms."

While Adobe had a strong presence at Streaming Media West with its Platinum sponsorship of the conference, prominent spot on the exhibit floor and usual pre-conference session with Kevin Towes, the company was tight lipped about why it decided to withdraw Flash from the mobile market. I caught up with Jan Ozer, Video Producer, Writer, Publisher of StreamingLearningCenter.com and author of Video Compression for Flash, Apple Devices and HTML5, to get his perspective on the implications of the announcement for the online video industry, mobile developers and consumers.



Ozer says Adobe made this move for three reasons. Number one, they were fighting against the current at least with Apple, and then with Microsoft's recent announcement about their tablet oriented operating system, they can't fight this. Number two, Ozer says, Adobe wasn't getting then support it needed from Google and other vendors to make Flash work effectively on mobile platforms. The last thing he says is, as computers get more powerful people are building applications that require more power and faster CPUs to run smoothly, and Flash-enabled tablets and phones simply don't have the power to run smoothly and deliver a quality experience.

This doesn't mean that Flash on the desktop is going away anytime soon, and Ozer says that it will actually create a tale of two websites, with a web version that is completely immersive Flash experience, and the other more simple and targeted for mobile devices.
"That's already being done by some vendors like Converse, who, if you visit it with an iPad, sends you to a simple e-commerce site, but if you visit with a computer, sends you to an immersive Flash experience. The other is that many vendors, seeking to minimize development costs, will produce a single site using HTML5 that lacks much of the immersion that Flash can provide." 
While many are saying Adobe's announcement is significant, Ozer points out:
"In terms of video, remember that HTML5 doesn't have many key technologies now being used or implemented by the primary distributers of non-UGC video on the web (networks, studios, etc). These include adaptive streaming, digital rights management (DRM), peer-to-peer delivery, and in the enterprise space, multi-casting. Remember also that at last count (November 9, 2011), the penetration of HTML5 compatible browsers on connected computers was under 60%. Streaming producers are going to need a plug-in based option for several more years, and Flash is the obvious choice. "

He described the implications in greater detail on in this blog post, Adobe to Discontinue Flash for Mobile, and offered this advise to online video publishers.
"If you're a web producer trying to access these mobile devices, your strategy doesn't change much either. You've had to deliver to desktops with one technology and iDevices with another, Android has always been a fractured market. Now you'll likely deliver to all mobiles using a single technology (let's hope) and all desktops with another. Certainly Google's adaption of HTTP Live Streaming in Android 3.0 is a good sign."

Related:

Wednesday, July 20, 2011

Wowza Media Systems, "Any Screen Done Right" - Dave Stubenvoll, CEO and Co-founder, Wowza Media Systems


When Wowza Media Systems first was conceived, Dave Stubenvoll says he and his co-founder, Charlie Good, saw a market need for a better media delivery solution which incumbent media server providers (Adobe, Microsoft and Apple) could not address. When Wowza Media Server 1.0 first came to market in February 2007 it was originally offered as a low-cost alternative to Adobe's Flash Media Server and had great success. But when Wowza Media Server Pro 1.5 was released in May 2008, it expanded its abilities by introducing H.264 video and AAC audio streaming support.

Today, Wowza Media Systems provides a flexible multi-platform media software for streaming of live and on-demand video, audio, and RIAs (rich Internet applications) over public and private IP networks to desktop, laptop, and tablet computers, mobile devices, IPTV set-top boxes, internet-connected TV sets, and other network-connected device, with some 70,000 licensees all shapes and sizes worldwide.

Wowza Media Systems premiered its "any screen done right" delivery at the 2011 NAB Show, intoducing the third generation of its streaming system, Wowza Media Server 3, which will implement Adaptive bit rate (ABR) streaming, time-shifted playback and integrated rights management. The full release will be presented at IBC 2011 in September. (Read more: New streaming systems from Wowza - Broadcast Engineering)

Wowza Media Systems was founded in 2005 by Stubenvoll and Good, both former Adobe employees, and they knew back then their boot strapped startup could be more than just a competitor to the big guns of online video. At that time, Flash and Windows Media video ruled the web as the dominant players in live and on-demand video. But as the video delivery formats changed over time and as AVC/H.264 video workflows began to extend to extend to the web and beyond, Wowza Media Systems re-engineered its product to offer Microsoft Smooth Streaming support aimed at Microsoft Silverlight clients and Windows Phone 7 devices; Apple QuickTime player and iOS platform (iPad, iPhone, iPod Touch); 3GPP mobile devices (Android, BlackBerry OS, Symbian, etc), and IPTV set-top boxes and game consoles.



I caught up with Stubenvoll earlier this year at OTT Con in San Jose, to talk with him about the company's first product release and how the company has grown since then.
"When we started… we had a great position in the market. We architected it from the ground up to be an industrial strength server. We saw the need to have something that was really rock solid, high performance, high reliability, but also super super extensible." 
After finding great success with the first media server release the company embarked on a H.264 strategy, which Stubenvoll says all the pieces fell right into place when Adobe announced that it would support H.264 playback within Flash Player 9. Wowza began to work with every H.264 encoder so it could ingest all the various flavors of H.264, which he says was a lot of work, because things tat normally wouldn't go to Flash could go to Flash and customers loved it. The next logical step beyond taking in all these flavors or H.264, was to deliver all those flavors of live and on-demand H.264, and did that with the December 2009 release of Wowza Media Server 2.
"As a result, Wowza as a company has grown dramatically. We were actually a boot strapped startup, and while I had an office in a venture capitalist firm, we decided not to go with that. But now, we have over 70,000 licenses worldwide; 40% of content delivery networks base their media delivery on Wowza; we just have a fantastic reputation and a fantastic footprint worldwide."
Wowza Media Server is highly regarded within the online video community and has received numerous awards, including multiple Streaming Media Readers' Choice Awards, Streaming Media Editors' Pick and 2010 and most recently, the best AV Over IP Distribution System by AV Technology Magazine

Another important thing to note, says Stubenvoll, is that Wowza is extraordinarily architected and Wowza Media Server itself with all its features and functionalities is 2.5 MB in size.
"So we can literally fit on your phone. But at the other side, with off the shelf hardware, we can get out 10 Gbps and that's a lot of performance."
Stubenvoll says that Wowza Systems is looking to the future beyond the mere media server at what else is required to deliver content in the very robust fashion. With the new features available in Wowza Media Server 3, the company is focusing on value-added components for "any screen done right".
"What else can we do in terms of content transformation to make sure that it's properly adapting to all the relevant bit rates. Other things we can do around enhancing the consumer experience and giving them better features that they can rely on; and the key thing here is, not just having it for the desktop and not just for certain mobile devices, but have it work across. So what you're seeing is that this 'any screen done right' is really what Wowza is about and we're building a very rich platform for a number of services that will allow you to do any screen done right, and that's Wowza Media Server."
About Wowza Media Systems 
Wowza Media Systems® is the premier media server software company delivering an industrial-strength infrastructure for live video, video-on-demand, live recording, and video chat. Wowza® has a singular focus on delivering high-performance media server software to service providers, media properties, enterprises, and other organizations serious about delivering video to any digital screen — computer, mobile phone, or home TV. More than 70,000 global licensees in entertainment, social media, advertising, enterprise, education, government, and Internet commerce have deployed Wowza’s media server software to date. Wowza Media Systems is privately held with headquarters in Evergreen, Colo. More information is available at http://www.wowzamedia.com, or follow Wowza Media Systems (wowzamedia) on Twitter

Related: