Showing posts with label music. Show all posts
Showing posts with label music. Show all posts

Tuesday, November 22, 2011

At Long Last… My Interview with Merton, the Piano Chat Improv Guy

It was more than a year ago when Merton, the improvisational piano player, became an Internet sensation when he first appeared on Chatroulette playing piano and serenading the strangers he'd meet on the video chat website. His videos have attracted over 25,000,000 views on YouTube and he has performed in London, Montréal, and he now has a live, interactive, webcam show that airs weekly on Wednesdays at 10:00 PM ET called The Merton Show.

Merton is a self-taught improvisational pianist who lives in the Colorado rockies. He's a quick-witted, friendly guy who conceals his true identity by wearing a green hoodie and fake horn-rimmed glasses. There had been some speculation that he was actually recording artist Ben Folds in disguise – especially with Ben Folds' Chatroulette Piano Ode to Merton video – but while the two have similarities in appearance and musical styles, they both disputed the claim in a recorded Public Service Announcement where they appeared together.



I met Merton last year at NewTeeVee Live where he spoke about his experience as a web celebrity and how he planned to further develop and evolve his improvisational social and musical style. Merton says that he's played piano and done improvisational music for a long time, but Chatroulette gave him the mass exposure to freestyle in real-time with random strangers and become a viral video phenomenon.
"What I'm into mostly is public piano playing. I like to set up a piano in a strange location where people are not expecting it, nontraditional, unorthodox audience situation. I like when somebody is just living their life thinking about "what groceries do I have to buy?" on the way home and all of a sudden here's a guy with a piano singing about them."
Chatroulette: The Dark and Lighter Side

Chatroulette was created by a 17-year-old high school student named Andrey Ternovskiy and launched in November 2009 as a social video website akin to speed dating, where random strangers from around the world could connect for webcam conversations. The media became obsessed with the site for its prevalence of inappropriate content (e.g. naked guys) and Jon Stewart  lampooned it on The Daily Show. Merton learned about Chatroulette from friends and while he knew about the objectionable content he still thought it would offer him a good opportunity to weave his musical talents with its unique interactions and random nature.
"On Chatroulette, I was always dealing with someone who had basically volunteered – they had a limited set of expectations, they knew they were logging onto this website, someone was going to show up on the other end – but in real life it's much more fun because they're not ready for it, they're not expecting it so I get a different king of interaction."
Merton's Improvisational Musical Style

Merton only plays real pianos. He's not interested in synthesizers or organs and he doesn't bring a piano anywhere. He looks for them in weird places, like the hospital waiting room where people don't expect to be entertained and improvisation is a big part of what Merton does.
"Improvisation for me means making it all up on the spot. There's a lot of different interpretations of improv. A jazz improvisation usually is a set song with a chord sequence, and then you keep using the same chords but you play different stuff over it. Acting improv usually has a format. If you go see Second City Live, or something like that, they'll say let's do the Star Trek sketch, but let's let the audience decide what we're going to talk about. But they still have a framework. I'm interested in absolute pure improv where I'll sit down and someone says, play that Bon Jovi song, I'll play the Bon Jovi. If a guy in a plaid short walks up, I'll play the song about the guy in the plaid shirt. So, I'm interested in really free improv, I think especially because I'm not good at preparing for stuff, and so I walk in with a clean slate, no prep and I get to go from there. So I'm lucky I've become an improv musician."
See Jeremy Scott's musical interview with Merton on Reel SEO for on his improvisational musical style: Reel Songs With Merton, PianoImprov Chatroulette Viral Video Star – Interview Conducted In Song.


PianoChatImprov = The Truman Show?

Merton says he loves to document and archive his experiences and is somewhat obsessive about it.
"I'm very nostalgic about personal memories. I love photos and videos of everything, and in all seriousness, as freakish as this sounds, if I could have a little camera running for every moment of my life I would definitely do that."
Especially, he says that when dealing with strangers, they're a big part of the content. He doesn't think the public is that interested in just seeing him sit down in a plain room perform and make things up off the top of his head.
"The interactive component of what I do and the other person is a huge factor, they're my co-stars."
He says when he's playing on the street or in a public context sometimes magic happens, he says, "and if the camera isn't running, it doesn't count. I don't get to show the results."


So when he's playing on the street he carries three cameras with him all the time and sets up three-point shooting.
"I love to capture the moment because I want to be able to watch it later and show it to people."

He says he doesn't actually like to be the center of attention but he does like to be a catalyst for making things happen. This has led him to several projects over the last year that took him to London and Montréal, where he worked with T-Mobile to play piano and sing to passengers at airports around the UK, and on streets of Montréal.

The Merton Show



Merton recently released his first solo piano music, called "The Montreal Song"available on iTunes: http://bit.ly/k1swwq and launched his weekly live, webcam show where fans can interact with him via chat and video. His advice to artists and performers looking to build their audience and expand their reach is to just do it.

"Video is huge and I don't know if I can say anything that hasn't already been said. But a picture is worth a thousand words but a video is worth a million pictures. If you think of a good friend who is no longer around or you get older and change, you have video of a moment of your life is worth so much. You know, you see the person, how they move, their mannerisms, how they speak and it's very different then looking at a photograph. 
And so as far as being a performer, without video and Internet in particular, obviously, for somebody like me, I would never got a record deal. I probably never would have walked into a record office and said, here's my demo tape, here's my photo… But because I was able to make this humble little 5 minute video and put it in a place where millions of people could watch it. I was able to insert myself in the mainstream that way. So, I would encourage anybody who is a performer or artist to just do what you do. Put it on film or take pictures, put it on the Internet and people can find it."

Merton's related websites:

Monday, May 30, 2011

Brands Are Using Live Streaming Video to Engage Fans on Facebook - Max Haot, Livestream

Over the last several years live video streaming has become a powerful marketing tool for artists and brands. For Max Haot, CEO and Co-founder of Livestream, it's been interesting to watch the growing trend of brands adopt live streaming to market their products. I caught up Haot at NewTeeVee Live 2010 where Livestream announced its new Livestream For Facebook application that allows anyone with Facebook pages to launch a live broadcast within Facebook. Livestream launched this service based on the demand they were seeing from the market and developed an easy way to integrate live streaming into Facebook. Livestream and its competitors had previously provided this service for a fee, but Livestream decided to launch it in a DIY way so that anyone could launch a Livestream channel and embed it in their Facebook page.

Facebook launched its own channel, Facebook Live, in August 2010 powered by Livestream, and has hosted numerous live video and chat with Hollywood celebrities, musicians other high profile Livestream events. Most notable is a recent Town Hall meeting with President Barack Obama that was streamed live from the Facebook headquarters.

comScore noted in a September 2010 study, that the amount of time American audiences spent watching video for the major live video publishers (USTREAM, Livestream, Justin.tv, LiveVideo, and Stickam) had grown 648% since 2009 to more than 1.4 billion minutes. While that's just a fraction of the amount of time Americans spent overall watching online video content, comScore said that the sharp growth indicates viewers’ growing comfort with watching live content. Additionally, the comScore report indicated that live video sites have not only been successful in building audience, but also keeping them more engaged, with the average live streamed video view is 7% longer than the average on demand video view.


"What's interesting for brands to realize," Haot notes, "is the engagement time is on average twenty to thirty minutes, versus if you post a trailer, it's only two or three minutes… and then they have a chance of really creating a viral buzz on Twitter and Facebook, and get a lot of eyeballs coming to the live stream because it's trended on Twitter."
Content brands like movie studios, use Livestream to market the release of a new movie within social networks like Facebook and Twitter through a live broadcast of the red carpet premiere. TV networks like HBO are taking advantage of the Livestream's ability to host live video Q&A sessions with celebrities and show exclusive behind the scene previews. Other brands like Ford used Livestream to launch its 2011 Ford Explorer and hosts regular live events on its Facebook pages with Q&A sessions with customers and fans. Restaurant chain PF Chang hosts a live cooking show to market its Pei Wei Asian Diner brand and takes questions from the audience.

Haot says that working with brands and content owners drives content quality and revenue and is core to Livestream's mission to build a next-generation live cable operator. But the bigger goal of Livestream is to unlock every event around the world, from major events like red carpet interviews at the Oscars or the Royal Wedding, to prosumer events from a church, a small baseball game, or even a smaller conference.
"If you look at the world of events today," Haot says, "a very small percent of these events are being live streamed, so we offer the technology, the tools and promotion to hopefully increase the amount events owners that realize that they can use Livestream to extend their event online and connect with audiences on Facebook and Twitter."
Another goal Haot says, is to increase the production quality and reach across the various platforms by offering HD quality and enhancing the mobile offering by live streaming to the popular mobile devices, and on the web by enhancing it with multi-bit rate encoding and HD. Haot says that connected TVs are another growing platform that event owners can reach and that 80% of all TVs sold today are "connected" TVs.

In a related post on Beet.TV today, Andy Plesser spoke with Kevin Delaney, Managing Editor of the WSJ.com, about the value of live video streaming at the Wall Street Journal. The news organization is creating value in process and audience by connecting with viewers through daily webcasts. This is yet more evidence that live streaming has become a mainstream tool for publishers to extend their reach beyond traditional outlets. As more content creators, publishers and broadcasters develop their mobile and OTT offerings, and with YouTube finally getting into the live streaming business with selected YouTube partners, it's clear that live video streaming has become an integral tool for artists and brands to connect with fans and that demand will continue to grow.



About Livestream
Livestream offers brands a complete solution for your live streaming project on Facebook - Including : Custom Facebook application development with integrated live streaming that gives you everything you need to launch your own 24/7 television station (including Like to watch), Live video platform (including CDN bandwidth from Akamai, social enabled chat and player) and on-side production/encoding services if needed. Livestream streams more than one billion video minutes each month to a growing community of 20 million monthly viewers (with some 50,000 watching at any given time) to audiences on the web, mobile devices, and connected TVs. Notable content partners include Facebook, The New York Times, ABC News, CBS News, Associated Press, HBO, AT&T, IBM, Burger King, Nike, The Academy Awards, The Foo Fighters, Maroon 5, Ralph Lauren, and Diesel.

Livestream was cofounded in 2007 by Max Haot, Dayananda Nanjundappa, Phil Worthington, and Mark Kornfilt, and has received $13 million in funding from private angel investors & Gannett Co. It now operates with over 50 full-time staff members in 3 offices - in New York, Los Angeles and Bangalore (in addition to a globally-available production team). The service is available for free (advertising-supported) or as a feature-rich, monetizable, premium subscription for business. In May 2009, Mogulus re-branded as Livestream. Become a fan of Livestream on Facebook and follow Livestream (livestream) on Twitter.

About Max Haot
Max Haot is CEO and co-founder of video streaming company Livestream. Max is an expert in user generated content, broadcast technologies and workflow. He previously founded ICF a media asset management platform which was sold to Verizon Business in 2005. He held positions as VP of Digital Media at Verizon Business and Senior Vice President at IMG Media - the television and interactive arm of the sport marketing giant (www.imgworld.com). Max is a recognized digital content industry pioneer and is regularly invited to speak and contribute at industry events/forums for the broadcast, broadband and mobile industry. Max is a Belgian national and lived in London, UK between 1995 and 2005 before moving to New York. Follow Max Haot (maxhaot) on Twitter.


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Wednesday, December 29, 2010

Peter Himmelman, Furious World: Online Video is Key to the Music Industry's Survival

I caught up with Peter Himmelman, independent singer/songwriter, at the Online Video Platform Summit following his panel discussion "How to Choose an Online Video Platform for Your Business", to talk about how video has helped extend his reach and engagement with his worldwide fan base. While Himmelman is not a familiar name to most, he's cultivated a long career as an imaginative rock musician, children's entertainer, TV and film composer, Emmy and Grammy nominee and for the past two year, the star of his own weekly webcast show, Peter Himmelman’s Furious World.

Himmelman is also Bob Dylan's son-in-law, being married to his daughter Maria Dylan, who he counts as one of his many influences. Himmelman is known for his conviction as an independent artist and for his unpredictable performance style (as evidence of this impromptu video interview). Most notably, as an observant Jew he does not perform on Fridays, and turned down an invitation to perform on the "Tonight Show" because it fell on Shabbat.

He broadcasts his musical web variety show, Peter Himmelman’s Furious World, from his Santa Monica, California studio every Tuesday at 7:00 pm PST on Ustream.tv using the Newtek TriCaster. The show features live music and spoken bits by the Himmelman and his cast of regulars, off-the-wall videos, and guest performers. Himmelman says that the portability of streaming production is a key in getting his artistic message out, in lieu of a demanding touring schedule.



As a music recording artist he says that hosting his webcast on Ustream's highly trafficked website has helped increase his visibility and brought him closer to his fans. He's using video because he says that, "the music industry as we had known it is pretty much done, the death knell has sounded," and he decided to try online video as a new and different way to put his product out there.

In an interview with Aiyanna Sezak-Blatt of the Mountain Xpress, he talked about how he got started producing his weekly Furious World webcast.
"It was just a fluke. This guy that works for me, Mark Jacobs, he said, “Hey, there’s this thing where you can broadcast live.” So we set up this camera and thought, “Wow, this really looks good.”  
It hasn’t lived up to where I want it to be right now. It’s not paying for itself, which is a huge problem, and I don’t know if it ever will or not. It’s a really great thing, it’s a cool idea, but without any money coming in — and I’ve done it for two years — I have to constantly say to myself, “What it’s for?”
But I always get letters and a lot of encouragement. Yesterday I met with a guy who was trying to help me with the show and he said (he’s from Israel), “Look, you have to remember what the president of General Electric said: Either fix it, sell it or close it. This is what I’m trying to help you with. Either we’ll fix it, or sell it or we shut it down.”"

Become a Facebook Fan: Peter Himmelman's Furious World
Follow Peter Himmelman's FW (furiousworld) on Twitter

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Monday, September 6, 2010

Bed Intruder Song!!! Sweeps the Nation, The Gregory Brothers Make Antoine and Kelly Dodson Viral Video Stars

It's been over month since the unfortunate circumstances that first brought Antoine Dodson and his sister Kelly, the victim of an attempted rape, into the public eye. They have since become household names as viral video stars in The Gregory Brothers' YouTube video, BED INTRUDER SONG!!! The story, which was featured on WAFF 48 News in Huntsville, Alabama last month became the inspiration of an episode of the Gregory Brothers' Auto-Tune the News, and has seen a viral spread like none other spawning an Internet phenomenon.

Both the song, which the Gregory Brothers list Antoine as co-writer, and the video became a remix anthem that has seen over 25 million views on YouTube, broke into the Billboard 100 and spurred covers of the video and song, merchandising, and a 50/50 split of the iTunes revenue between Antoine and Kelly Dodson and The Gregory Brothers. Antoine Dodson has also embraced social media starting his own websiteFacebook fan pageTwitter and Ustream.tv channel.

The song, with its memorable lyrics, captures an angry Antoine Dodson directly addressing the camera warning viewers:
"He's climbing in your windows, he's snatching your people up trying to rape them. So you need to hide your kids, hide your wife, and hide your husband, cuz they're rapin' errbody out here.." 
Dodson and the Gregory Brothers —which consists of brothers: Michael, Andrew and Evan and Evan’s wife, Sarah — have both made numerous TV appearances discussing their viral success, and was featured in today's NY Times which called this phenomenon, "a rare case of a product of Web culture jumping the species barrier and becoming a pop hit."

The article pointed out are that the song has sold more than 91,000 copies on iTunes, and was at No. 39 on the iTunes singles chart last week. The combined views of the two videos (the original and an extended iTunes version) have been viewed more than 25 million times on YouTube. And, let's not forget that the song was No. 89 on Billboard’s Hot 100 chart for the week of Aug. 20 (and is currently No. 92, and was ranked among singles by Katy Perry and Usher.




There has been a lot of discussion about the appropriateness of taking Dodson's original TV news interview and reinterpreting it into a song. Many blogs and articles have criticized how this type of remix culture as exploitative, and that the issue of rape became secondary to the sibling's viral success, but the Gregory Brothers told NY DailyNews.com that people are getting the wrong message. 

According to Michael Gregory: 
“I think people who think it’s exploitative are filtering it through their own perceptions. What Antoine did was send a message of strength and anger, and we translated it into a song,”
Evan Gregory also said:
“Overall, I would add that our primary motivation for working on this piece was that we were compelled by Antoine’s personality.”
The NY Times article quoted Kenyatta Cheese, one of the creators of the web series “Know Your Meme” who described the Gregory Brothers success in part to their "viral video franchise" by posting the lyrics and chords encouraging covers of the song.

Kenyatta said:
“They made it more participatory, which increases the value of their original work. They embraced the remix culture and understood they have to contribute back in order to make it spread even further.”
The Gregory Brothers are enjoying their rise to fame and continue to Auto-Tune the News. They are working in a pilot for Comedy Central that should air sometime next year. Dodson admitted that he and his sister Kelly have benefited from the viral fame through what he calls a "golden opportunity", and says they will be using the proceeds from the song to move to a safer neighborhood and to a foundation for juvenile diabetes, a condition which both Kelly and his mother have.

In speaking with NPR, Dodson says he hasn't forgotten the context of the song:
"Some people do take it to be a joke. I don't, and neither does my sister and neither does my family. It's funny. We laugh at it all the time and listen to the song over and over. But that doesn't change the fact that this was a serious event."
The Huntsville police have not yet caught the attempted rapist, but Antoine Dodson's message continues to grow.

About Antoine Dodson
Antoine Dodson from Huntsville, AL was recently interviewed by NBC affiliate WAFF-48 News, for a man who broke into a window in Dodsons’ home. The man tried to assault one of his sisters in bed but fled the scene when Antoine heard noises and rushed in. The news clip went viral and remixes exploded on Youtube. Of all the videos, the Gregory Brothers auto tune remix caught on like fire and made it to iTunes top singles. Now, Antoine has a huge online fanbase, media attention, t-shirts and key chains on Zazzle, a hit single, and who knows what else!

About The Gregory Brothers
The Gregory Brothers are an all-family outfit.  Brothers Evan, Andrew, Michael, and Evan's wife Sarah have traveled the country together singing and playing.  Now they reside in Brooklyn where they produce music and video antics to the delight of children everywhere. For booking information, contact
gregorybrothers at g mail
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Tuesday, April 20, 2010

The Gregory Brothers Perform "Auto-Tune the News #8" Live at the 2nd Annual Streamy Awards

The Streamy Awards were more than a week ago and a lot of the web television community has moved on from the controversy surrounding the event. Apologies have been made, myths have been dispelled and the community got together and celebrated the web in an post-Steamy Awards event. I recorded a lot of video that evening from my seat in the front row of the Orpheum Theatre in downtown Los Angeles (thanks to Kodak for the Zi8 Pocket Video Camera), and I have a few more videos to share here on the blog before I get back to covering the online video news cycle.

I was glad to be able to capture and share this performance of The Gregory Brothers doing a live version of  "Auto-Tune the News #8" at the Streamy Awards – which for me, was one of the highlights of the show. The orginal version of their video on YouTube has over 1.3 million views, which you can watch here. Enjoy!



The Gregory Brothers are a professional band singing folk, soul, and pop music consisting of Evan, Michael, Andrew, and Sarah Gregory, who is married to Evan. The Brooklyn, New York-based group is most famous for their viral video hit series the Auto-Tune the News on YouTube and Next New Networks, which uses real video clips like news broadcasts, viral videos and other talking head content to create funny music videos. Interviewers, celebrities, and politicians alike break into song in these innovative comedy mash-ups.

The Gregory Brothers won three 2010 Streamy Awards for Best News or Politics Web Series, Best Experimental Web Series and Best Original Music in a Web Series and have been nominated for two Webby Awards in Viral and Video Remixes & Mashups.

Check their website and Wikipedia page for more background on the Gregory Brothers or visit these other links:

Thursday, April 15, 2010

The 2nd Annual Streamy Awards Highlights: The Gregory Brothers (Auto-Tune the News) Performs "Magical Streamys Remix" Live

This is the first of several videos I'll be featuring from the 2nd Annual Streamy Awards from my view in the front row at the Orpheum Theater, Los Angeles, California. This video captures Auto-Tune the News performing "Magical Streamys Remix" live on April 11, 2010. You'll see Shaycarl and his wife Katilette OlgaKay dance on stage for a cameo.

See the original full version at: http://www.youtube.com/watch?v=BQmLnir2ho



Auto-Tune the News won three Streamy Awards for Best Experimental Web Series  Best News or Politics Web SeriesBest Experimental Web Series and Best Original Music in a Web Series,and is nominated for 2 Webby Awards. Vote for them here: http://nxtnw.tv/goATTN and here: http://nxtnw.tv/voteATTN . If you're a fan, spread the word and get out the vote!

This video was shot with a Kodak Zi8 video camera. Many thanks to my friends at Kodak for hooking me up!

Also a big thanks Glenn Gutierrez and all my friends at Popscreen including Kevin Nguyen, Nick Palacios, Kenneth Sok and Vance Lawrence, for getting me into the Streamys!

Look for more Streamy Awards videos coming soon!

Monday, November 2, 2009

The Foo Fighters, Pure Internet Rock and The Future of Music

[foors_facebook.jpg]The Foo Fighters know how to rock. They've toured live for the last 15 years reaching a fan base that stretches across the globe. But last Friday, October 30th at 7pm (PT), they opened up the virtual doors to their Studio 606 in Los Angeles to put on their first live concert produced exclusively for their fans online.

The free live show was powered by Livestream and aired on the band's Livestream and Facebook pages to promote the release of their much anticipated Greatest Hits album on November 3rd.

The performance featured Facebook/Twitter chat integrations so that fans could interact with the band and each other live during the performance. The Foo Fighters' Facebook page incorporated a similar live stream+chat module that's been used in a variety of events over the last year, including CNN's live stream of Barack Obama's inauguration.

According to Livestream Co-founder and CEO Max Haot:
"As the Foo Fighters were playing, they were keeping an eye on the stream of Facebook status updates coming in, sometimes responding to comments and taking song requests. This is first time ever that a live concert was produced just for their fans online – it was not just a broadcast of an existing concert/event. The concert attracted more than 150,000 viewers and trended on Twitter (#2, #1 was Halloween), was #1 on Digg and was featured on Facebook Celebs. The event generated a lot of buzz in the music and social media industry."

Watch live streaming video from foofighters at livestream.com

The integration of live video and interactive chat helps build value on many levels by enabling artists to connect with fans, extend their reach through existing social networks and boost their video marketing, merchandising and promotion efforts. The cost to produce a live event using an online video platform like Livestream is significantly less than traditional broadcast television. Advertising and sponsorship deals will also help generate revenue for artists and music industry along with interactive elements and click-to-buy opportunities. The appeal for bands is obvious as Jason Kincaid noted on Techcrunch:
"Live concert streams seem to be a growing trend for the web’s most popular content and social sites. Last week MySpace streamed their Secret Show Weezer concert in San Francisco. And earlier this week YouTube streamed a U2 concert from the Rose Bowl in Pasadena, CA. The event was a huge success, drawing a reported 10 million streams. YouTube also streamed San Francisco’s Outside Lands music festival in August. Hulu has also gotten in on the action, with a Dave Matthews Band stream May."
Liz Gaines at NewTeeVee thinks bands are not taking full advantage of real monetization opportunities through advertising sponsorship, and made this point:
"But I have to ask, where is the business model for these shows? The music industry, after all, is well known for its trouble grappling with the shift to digital. It wants to keep charging us for formats we don’t want to buy anymore. Here we are, introducing a whole new category of music product, and there’s been little more than a Google text ad monetizing any one of these examples. Granted, inserting ads into live recordings may be a little bit more complicated than for your standard web video, but when we’re talking 10 million views, it’s time to get a major sponsor, or at least link in real-time to where to buy an MP3 of the song that’s playing. Live concert audiences are an amazing monetization opportunity. Lots of people engaged for long periods of time simultaneously? You couldn’t ask for more."
For the Foo Fighters, this live interactive video event was performed exclusively for fans and was both a first and hopefully not the last, as the band plans to take a hiatus to pursue solo projects. Randi Zuckerberg, who is both the sister of Facebook CEO Mark Zuckerberg and Facebook's Marketing Director had this to say:
"I'm cheesy, but this Foo Fighters live on Facebook concert honestly makes me feel like I'm watching the future of music."
The Foo Fighters are:
Dave Grohl, Taylor Hawkins, Nate Mendel and Chris Shiflett

Also, in two weeks Max Haot will be a featured panelist at the Online Video Platform Summit speaking on Building Value with Real Interactivity.

Update 11/3/09 via @newteevee:
"The Foo Fighters’ live show on Friday night came with little fanfare outside of the band’s core fanbase, but it delivered 2 hours and 45 minutes of greatest hits to more than 150,000 viewers around the world. The video drew 440,000 total live streams, with a max of 20,000 at any one time... (more) "

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Friday, July 31, 2009

YouTube Proves it Can Make Money with a Wedding Video, "JK Wedding Entrance Dance" Boosts Sales of Chris Brown's "Forever"

By now, the latest viral video sensation JK Wedding Entrance Dance has amassed more than 13M views on YouTube since it was posted on July 19th and news of its success so been spread far and wide. YouTube blog hailed it as an overnight sensation which resulted in both the video and the song "Forever," by R&B artist Chris Brown going viral. While the married couple Jill Peterson and Kevin Heinz did receive some fame and TV appearances it was the rights holders of the song "Forever" who were able to capitalize on the moment by adding Click-to-Buy links over the video. This created point of sale opportunities to purchase the music track on Amazon and iTunes and helped it rocket back up the charts.



The YouTube blog cited the Click-to-Buy CTR (click-through rate) increased by 2.5x in the last week and 2x the average of other Click-to-Buy overlays on the site. Technical account manager Chris LaRosa said searches of "Chris Brown Forever" also skyrocketed on YouTube making it one of the most popular queries on the site.














LaRosa argued that while many still question "the promotional and bottom-line business value sites like YouTube provide artists", this example clearly demonstrates their value proposition and their main goal "to help content creators effectively make money from the distribution of their content online."

Tim Street noted,
"It’s a shame that this couple from the JK Wedding Entrance Dance viral video in Saint Paul, Minnesota didn’t have a monetization plan in place before this video came out. They could have paid for their wedding already."
Ben Homer asked,
"So it’s great for YouTube, iTunes, Amazon, and the record label. But what about for the content creators? Is free distribution a fair value exchange, I’m not so sure. Your Thoughts?"
While it's a win-win for YouTube, Apple and the record label -- the only ones not making money are the newlyweds. The married couple took a different route than profiting from their fame and took the opportunity to draw attention to the serious issue of domestic violence knowing that Chris Brown, who had severely beat his then-girlfriend Rihanna, was receiving proceeds from the sale of the record. They launched their website, JKweddingdance, and are accepting soliciting donations to the Sheila Wellstone Institute.

On the site the couple said,
"Our experience since we posted the video has been incredible. We would never have expected this response to our wedding entrance in a million years. We hope to direct this positivity to a good cause. Due to the circumstances surrounding the song in our wedding video, we have chosen the Sheila Wellstone Institute. Sheila Wellstone was an advocate, organizer, and national champion in the effort to end domestic violence in our communities."
Congratulations Jill and Kevin!


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Friday, August 15, 2008

Not be Outdone, Flixwagon Now Also Available on iPhone 2.0.1 and 3G

Flixwagon announced yesterday that their live mobile broadcasting application is now available for iPhone 3G and for original iPhones running firmware 2.0.1. On their blog says,
"After being first to broadcast from iPhones back in June, and first to launch our public iPhone app for 1.1.4 in July, we're now releasing our app for iPhone 3G and original iPhone 2.0.x. This means we now support all iPhone models and firmware!"
As with Qik, your iPhone will need to be jailbroken with either Cydia or Installer. They have detailed instructions on how to install Flixwagon on their blog and more information on iSpazio. This is an Alpha release and they say that once the iPhone SDK supports native video they'll release an official application on the iPhone app store. They also note that, "We don't encourage 'opening' or 'jailbreaking' iPhones, nor switching back to older firmware, and users do so at their own risk."



Flixwagon also made big news partnering with MTV this past weekend on "Jonas Brothers: Live & Mobile" in a "First-Of-Its-Kind Nonstop Blogging Event" to deliver 6 million video streams to Jonas Brothers fans exceeding previous their records totaling 60,000 hours of content viewed and 281,000 page views.

On the Flixwagon blog Ken Zamkow says,
"Throughout the 36-hour event, a number of MTV bloggers and reporters made live videos directly to the MTV site and TV studio using mobile phones running the Flixwagon application... Even the brothers themselves carried one of the phones and made several live videos throughout the event... Apart from the successful event itself, what we’re also extremely happy about is that we were able to show again how the Flixwagon platform can scale and be customized to fit different types of live broadcasts, in terms of number of concurrent broadcasters, web video streams, and streaming from mobile phones to internet and/or television."
The Viacom press release also noted that,"This combination of mobile broadcasting technology and as-it-happens coverage is reminiscent of News and Docs' series "Diary," but with a live and direct twist."