Online video, online video publishing, streaming media, OVP, OTT, web television, video advertising, marketing, startups, gadgets, social media, videoconferencing, collaboration and related topics are discussed here. Thanks for stopping by the "Klessblog."
Showing posts with label video streaming. Show all posts
Showing posts with label video streaming. Show all posts
The coronavirus global pandemic of 2020 has had a worldwide affect on video communications and entertainment that harkens back to the early days of video blogging. Newsrooms, TV talk shows and other entertainment outlets have stayed on the air through makeshift DIY production sets outside their regular broadcast television studios using laptops with webcams, mobile devices and videoconferencing applications like Zoom , WebEx, Skype and other platforms that have powered business communications for years. The production quality mirrors the early days of video blogging with low-cost production tools and genuine and honest delivery on camera. Viewers have excepted lower quality audio visual standards for the immediacy and need for normalcy during these challenging times with millions ordered to stay at home to help reduce the spread of COVID-19.
"16 years ago I was one of the first video bloggers. I figured out how to combine the ease of use of blogging with the power of video, to help people easily share stories. Now, when many people are self-quarantined at home, to help flatten the spread of COVID-19, they are looking towards video to feel connected. It makes sense. Video has the power to help people connect through storytelling. A lot has changed since 2005, when I made my first videoblog post. Five years later, I wrote the book on videoblogging for Wiley, Get Seen. Now, a good portion of that book is history. It's a history book. ;-) Containing many cameras, video making tools, and software that aren't around any more."
The future of television, as Roku Founder and CEO Anthony Wood sees it, is not as futuristic as you'd think, where we'll be able to watch every movie ever made, in any language, day or night. Wood says the future is getting close. I caught up with Wood earlier this year at the Over-the-Top Conference, OTTCON 2012, where he delivered a keynote, "Future of TV: Why OTT is a Game Changer." Well regarded as a pioneer and innovator in the TV and digital media industry, Wood has had an influential hand in shaping the future of television, as inventor of the digital video recorder (DVR) and the popular Roku streaming player. He discussed the different themes in what's going to happen to OTT over the next few years, and noted the skepticism around the OTT industry when the OTTCON started 3 years ago.
Distribution Models are Changing
Wood says the industry is maturing and distribution models are changing. Once a upon a time there were 3 networks, but OTT has changed all that.
"Over the top is really about distribution. It used to be television was distributed over networks, ABC, CBS, NBC, and then there was cable and VCRs, and satellite, now television is moving to the next phase, which is distribution over the Internet," says Wood. "And it's creating a lot of opportunities and risks for some of the incumbents, and a lot of opportunities to create new brands, like Netflix and Roku."
He uses a 1999 commercial by Qwest Communications, Qwest - Every Movie, to illustrate his point.
Description: "A tired man goes into a cheap motel in the middle of nowhere and asks about amenities. When he asks about entertainment, the girl responds "all rooms have every movie ever made in any language anytime, day or night." This Qwest ad aired in 1999 and 2000 and was before website such as YouTube or cable services such as OnDemand were available. It was shot at Roy's Motel and Cafe, a historic Route 66 landmark in Amboy, California, in 1999." http://www.youtube.com/watch?v=UZ9qcp6Lcno
As Content Increases, Usage Grows
Roku has sold more than 3 million boxes to date. Wood says sales of Roku boxes tripled in the last year as the demand for Netflix increased, and as traditional models of distribution like Blockbuster died and quickly faded away. He expects his company to sell 19 million Roku devices over the next 3 to 4 years. Wood also predicted the end of Blu-Ray in 4 years at the recent "TV of Tomorrow Show" in San Francisco last month, as the industry and consumer trend is shifting to streaming devices and smart TVs.
"But like all television, the most important thing is the content, the television show. If there's not a lot of great TV, people won't watch it."
Content is available on Roku through it's channel store. Netflix was the first channel available on Roku, and now the list has grown to over 500 channels with new ones going live every day.
"As we've added more content, the usage on our platform has grown as well. So, what used to be about 6 hours a week on average people used Roku has been growing consistently to 12 hours a week, and that's going to keep growing until we get to 35 hours a week, which is the average amount of TV people watch in the United States."
Wood described the emerging content packages available to consumers through OTT platforms. One category of content, OTT Bundles, are available from new brands like Netflix, Amazon and Hulu, who have taken existing and back cataloged content and bundling it into new low cost packages over the Internet. There also new companies he calls, New Brands, like Glenn Beck TV, YouTube and Revision3, that are creating content just for OTT distribution where they don't have to go through a cable company. (Note: Revision3 was recently acquired by Discovery Communications and may create an even newer category of content bundles across all screens.)
There's a third group of content that's just starting to come onto devices like Roku, and that's the incumbents like ESPN, Disney and HBO. As an example, the entire HBO catalog is available on Roku through authentication, or through a "TV Everywhere" subscription. Disney has recently signed a 10-year agreement with Comcast to bring ESPN to all it's platforms, but, when can we get ESPN without all the extras for $9.99/month? Wood, says, "Probably, never." Companies will try packages, prices will come down, but, everything is based on bundling, and will not be changing anytime soon.
OTT Platforms are Shifting
So, how are most people getting their OTT content?
Wood says that game consoles and PCs lead in streaming hours and that content owners attempt to be platform-agnostic to reach consumers. That's because there are so may game console out there. But the future trend is that game consoles will decline, and inexpensive Smart TVs and streaming players will be on the rise. As more and more of the general population gets into streaming, they're looking for simpler devices.
Wood notes that we'll continue to see rapid consolidation within the space as it continues to get more complicated to maintain all the R&D that goes into the streaming platform software. Everything under the hood is always in development, and will cause a shake out in the platforms. He predicts that there will be only a handful of players within 3 to 4 years.
Who Will be the First Virtual MSO?
Will it be Xfinity? Verizon FIOS? Direct TV? Intel? Wood says that there is some hesitancy in the industry to be the first, but we'll probably see one emerge later this year.
"I think another big question people have is, when will I be able to get that package of content and not have a subscription to my local cable service? Something the industry calls, Virtual MSO, and that's a good question" says Wood. "No one has said they're launching that kind of service, but my guess is, I think maybe sometime this year that could happen."
The Virtual MSO (Multiple System Operator) model, or online cable company, and is based on the bundling of TV channels and delivering them to consumer over the Internet without any geographic restrictions that confine traditional cable operators. While there's been some skepticism in the media about the emergence of a Virtual MSO, Boxee CEO Avner Ronen, shared Wood's his prediction that a Virtual MSO shall rise later this year.
The Future of Television is a Squiggly Mess
In the final slide of his keynote presentation, Wood uses a simple graphic to describe the present, future and end state of television, which he defines the current state as a squiggled mess. He says the future of television is coming faster than you think.
Wood pointed out that a lot of industries have been revolutionized by the Internet, for example, music, books and e-Commerce. But video took a little bit longer because bandwidth requirements are higher.
"But now we're at that point where video distribution over the Internet is a real possibility, and it's happening mainstream," says Wood. "So, now we're in this squiggly mess part where there's a lot of stuff happening, a lot of different things being tested, but over the next 4 years there's going to be some big milestones. I think Netflix will pass 50 million customers. We'll see fairly soon, the launch of the first virtual MSO, over-the-top cable package. Most TVs will start getting their content delivered over streaming over the Internet instead of a cable or satellite box. All these things are going to happen over the next 4 years and what comes out of this is the new world, where all TV is delivered over the Internet and every TV show ever made is available on demand, and customers have an incredible amount of choice and options with their TV viewing."
Why OTT is a Game Changer
Wood says that most of the industry incumbents are embracing the change and seeing more value in getting their content on more devices and more places inside and outside the home. They've seen what's happened in other industries and they don't that to happen to them.
"The industry as a whole is very engaged and I really don't see any major obstacles. I think this is happening now."
Wood says, “Roku is about being an open platform," and that future development of will be focused on further enhancing the user interface and creating upgradable devices like the new Roku streaming stick unveiled earlier year, which is a small USB flash drive-sized Roku streaming player that simply plugs into a TV equipped with a Mobile High-Definition Link-enabled HDMI port to transform it into a Smart TV. The company has not been caught in the latest Internet IPO craze and continues to expand into new markets, launching earlier this year in the U.K. and Ireland and in Canada and signing a deal with DISH Network to bring more than 50 international programming channels to the platform. The 150-employee company did about $100 million in sales last year, up from $46 million in 2011. But it has yet to turn a profit, due to huge investments in product development and marketing. But Wood says the company will probably be profitable in 2013.
About Anthony Wood
A pioneer and innovator in TV and digital media, Anthony Wood is the Founder and CEO of Roku, a name that means “six” in Japanese to represent his sixth company. In the early days of Roku, Anthony also served as the vice president of Internet TV at Netflix, where he developed what is known today as the Roku streaming player, originally designed as the original video player for Netflix. Prior to Roku, Anthony invented the digital video recorder (DVR) and founded ReplayTV, where he served as President and CEO before the company's acquisition and subsequent sale to DirecTV. Before ReplayTV, Anthony was Founder and CEO of iband, Inc., an Internet software company sold to Macromedia in 1996. The code base developed by Anthony at iBand became a central part of the original core code of Macromedia now known as Adobe Dreamweaver. After selling iBand, Anthony became the vice president of Internet Authoring at Macromedia. Earlier in his career, Anthony was Founder and CEO of SunRize Industries, a supplier of hardware and software tools for non-linear audio recording and editing. Anthony holds a bachelor's degree in electrical engineering from Texas A&M University.
About Roku Inc.
Roku is a leading streaming platform. Delivering entertainment to millions of customers in the U.S. and in a growing number of countries around the world, Roku streaming players are affordable, are easy to use, and feature the best selection of streaming entertainment. Channels on Roku vary by region and include Netflix, Amazon Instant Video, Crackle, Hulu Plus, HBO GO, MLB.TV, Pandora, Facebook, Disney, Angry Birds and many more. Based in Saratoga, Calif., Roku was founded by Anthony Wood, inventor of the DVR. For more information, visit www.roku.com and follow Roku Player on Twitter and Facebook
Over the last several years live video streaming has become a powerful marketing tool for artists and brands. For Max Haot, CEO and Co-founder of Livestream, it's been interesting to watch the growing trend of brands adopt live streaming to market their products. I caught up Haot at NewTeeVee Live 2010 where Livestream announced its new Livestream For Facebook application that allows anyone with Facebook pages to launch a live broadcast within Facebook. Livestream launched this service based on the demand they were seeing from the market and developed an easy way to integrate live streaming into Facebook. Livestream and its competitors had previously provided this service for a fee, but Livestream decided to launch it in a DIY way so that anyone could launch a Livestream channel and embed it in their Facebook page.
Facebook launched its own channel, Facebook Live, in August 2010 powered by Livestream, and has hosted numerous live video and chat with Hollywood celebrities, musicians other high profile Livestream events. Most notable is a recent Town Hall meeting with President Barack Obama that was streamed live from the Facebook headquarters.
comScore noted in a September 2010 study, that the amount of time American audiences spent watching video for the major live video publishers (USTREAM, Livestream, Justin.tv, LiveVideo, and Stickam) had grown 648% since 2009 to more than 1.4 billion minutes. While that's just a fraction of the amount of time Americans spent overall watching online video content, comScore said that the sharp growth indicates viewers’ growing comfort with watching live content. Additionally, the comScore report indicated that live video sites have not only been successful in building audience, but also keeping them more engaged, with the average live streamed video view is 7% longer than the average on demand video view.
"What's interesting for brands to realize," Haot notes, "is the engagement time is on average twenty to thirty minutes, versus if you post a trailer, it's only two or three minutes… and then they have a chance of really creating a viral buzz on Twitter and Facebook, and get a lot of eyeballs coming to the live stream because it's trended on Twitter."
Content brands like movie studios, use Livestream to market the release of a new movie within social networks like Facebook and Twitter through a live broadcast of the red carpet premiere. TV networks like HBO are taking advantage of the Livestream's ability to host live video Q&A sessions with celebrities and show exclusive behind the scene previews. Other brands like Ford used Livestream to launch its 2011 Ford Explorer and hosts regular live events on its Facebook pages with Q&A sessions with customers and fans. Restaurant chain PF Chang hosts a live cooking show to market its Pei Wei Asian Diner brand and takes questions from the audience.
Haot says that working with brands and content owners drives content quality and revenue and is core to Livestream's mission to build a next-generation live cable operator. But the bigger goal of Livestream is to unlock every event around the world, from major events like red carpet interviews at the Oscars or the Royal Wedding, to prosumer events from a church, a small baseball game, or even a smaller conference.
"If you look at the world of events today," Haot says, "a very small percent of these events are being live streamed, so we offer the technology, the tools and promotion to hopefully increase the amount events owners that realize that they can use Livestream to extend their event online and connect with audiences on Facebook and Twitter."
Another goal Haot says, is to increase the production quality and reach across the various platforms by offering HD quality and enhancing the mobile offering by live streaming to the popular mobile devices, and on the web by enhancing it with multi-bit rate encoding and HD. Haot says that connected TVs are another growing platform that event owners can reach and that 80% of all TVs sold today are "connected" TVs.
In a related post on Beet.TV today, Andy Plesser spoke with Kevin Delaney, Managing Editor of the WSJ.com, about the value of live video streaming at the Wall Street Journal. The news organization is creating value in process and audience by connecting with viewers through daily webcasts. This is yet more evidence that live streaming has become a mainstream tool for publishers to extend their reach beyond traditional outlets. As more content creators, publishers and broadcasters develop their mobile and OTT offerings, and with YouTube finally getting into the live streaming business with selected YouTube partners, it's clear that live video streaming has become an integral tool for artists and brands to connect with fans and that demand will continue to grow.
About Livestream
Livestream offers brands a complete solution for your live streaming project on Facebook - Including : Custom Facebook application development with integrated live streaming that gives you everything you need to launch your own 24/7 television station (including Like to watch), Live video platform (including CDN bandwidth from Akamai, social enabled chat and player) and on-side production/encoding services if needed. Livestream streams more than one billion video minutes each month to a growing community of 20 million monthly viewers (with some 50,000 watching at any given time) to audiences on the web, mobile devices, and connected TVs. Notable content partners include Facebook, The New York Times, ABC News, CBS News, Associated Press, HBO, AT&T, IBM, Burger King, Nike, The Academy Awards, The Foo Fighters, Maroon 5, Ralph Lauren, and Diesel.
Livestream was cofounded in 2007 by Max Haot, Dayananda Nanjundappa, Phil Worthington, and Mark Kornfilt, and has received $13 million in funding from private angel investors & Gannett Co. It now operates with over 50 full-time staff members in 3 offices - in New York, Los Angeles and Bangalore (in addition to a globally-available production team). The service is available for free (advertising-supported) or as a feature-rich, monetizable, premium subscription for business. In May 2009, Mogulus re-branded as Livestream. Become a fan of Livestream on Facebook and follow Livestream (livestream) on Twitter.
About Max Haot
Max Haot is CEO and co-founder of video streaming company Livestream. Max is an expert in user generated content, broadcast technologies and workflow. He previously founded ICF a media asset management platform which was sold to Verizon Business in 2005. He held positions as VP of Digital Media at Verizon Business and Senior Vice President at IMG Media - the television and interactive arm of the sport marketing giant (www.imgworld.com). Max is a recognized digital content industry pioneer and is regularly invited to speak and contribute at industry events/forums for the broadcast, broadband and mobile industry. Max is a Belgian national and lived in London, UK between 1995 and 2005 before moving to New York. Follow Max Haot (maxhaot) on Twitter.
David Spark is a journalist, producer, speaker, and owner of the custom publishing and social media firm Spark Media Solutions. David attended and reported on Streaming Media West for his new client, enterprise video solutions provider Ignite Technologies. His coverage was geared more toward enterprise video, and he asked me to talk about some of the challenges I face in my day job as a multimedia producer and virtual event manager for Kaiser Permanente. The main challenge I face is similar to that of many others in large organizations, that lack a centralized content management system or online video platform. Videoconferencing, TelePresence and Webex are all supported by IT, but all other video content delivery is fragmented. There are many hybrid systems and skunkworks projects in full production that deliver video, mostly through progressive download via web servers. While there's plenty of demand for video within my organization, it's second class to critical health information that's delivered over the same pipes.
Here's the video David edited from our longer conversation, along with the accompanying blog post.
"Larry Kless, is the editor of OnlineVideoPublishing.com and he produces video for live events at Kaiser Permanente. I asked him what the difficulties are with video at his organization and he said it really has to do with expectations. People assume what was possible in their last organization is now possible in their new organization. But that’s not always the case. For example, in a hospital high demand video streaming will always be second banana to patient and hospital data. We talked about it at the Streaming Media West Conference in Los Angeles."
