Tuesday, November 23, 2010

My Spark Minute Interview: In a hospital, video is second class data

David Spark is a journalist, producer, speaker, and owner of the custom publishing and social media firm Spark Media Solutions.  David attended and reported on Streaming Media West for his new client, enterprise video solutions provider Ignite Technologies. His coverage was geared more toward enterprise video, and he asked me to talk about some of the challenges I face in my day job as a multimedia producer and virtual event manager for Kaiser Permanente. The main challenge I face is similar to that of many others in large organizations, that lack a centralized content management system or online video platform. Videoconferencing, TelePresence and Webex are all supported by IT, but all other video content delivery is fragmented. There are many hybrid systems and skunkworks projects in full production that deliver video, mostly through progressive download via web servers. While there's plenty of demand for video within my organization, it's second class to critical health information that's delivered over the same pipes.

Here's the video David edited from our longer conversation, along with the accompanying blog post.

From In a hospital, video is second class data « Igniting Ideas by David Spark:
"Larry Kless, is the editor of OnlineVideoPublishing.com and he produces video for live events at Kaiser Permanente. I asked him what the difficulties are with video at his organization and he said it really has to do with expectations. People assume what was possible in their last organization is now possible in their new organization. But that’s not always the case. For example, in a hospital high demand video streaming will always be second banana to patient and hospital data. We talked about it at the Streaming Media West Conference in Los Angeles."

David recorded another 20 videos and has collected them all here in this post: Streaming Media West 2010 video round up.