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Solutions and Strategies for Publishing Your Video on the Web
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In less than a month,
Streaming Media West and the
Online Video Platform Summit will invade Los Angeles for the first time as the conference moves from the Silicon Valley to the City of Angels. The events will be held on November 2 - 3, 2010 at Hyatt Regency Century Plaza. For the second year in a row, I'm excited to announce that the full program of the Online Video Platform Summit is now online and all the speaking slots for each session have been filled. I've been working with Eric Schumacher-Rasmussen as Co-chair of the event, and we've worked hard to bring in new voices into the line up of industry leaders, digital media executives, entrepreneurs, experts and innovators in the field of online video.
In particular, our opening session on "
How to Choose and Online Video Platform" is a panel discussion made up of all end users who will discuss the features and functionality they looked for when choosing an online video platform, and how the one they chose best fit their needs. We also have a great session on "
Delivering Video to Mobile Devices" which
Troy Dreier provided a preview of last week on OnlineVideo.net. As we did last year, we'll be showcasing a number of the platform providers again to learn about their features and capabilities. Keynotes from Streaming Media West will be featured along with another exclusive keynote by Jeremy Allaire, Chairman and CEO of Brightcove.
The Online Video Platform Summit is designed to help organizations of all types, whether you're a small business looking to publish content for the first time, an independent entertainment content creator, large media organization, or anywhere in between. Stay tuned for more news and updates on the event in the coming weeks and
see my previous post more background on the event and the online video industry.
Here's the full program with our speaker line up,
click here to register!
Tuesday, November 2, 2010 |
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| 9:00 a.m. - 10:00 a.m. |
KEYNOTE
Rishi Chandra is in the lucky position of following his passion for watching lots of television by leading product efforts on the Google TV platform. He joined Google in 2006 as product manager for Google Apps, Google’s online suite of communication and collaboration tools for businesses and schools. During a 3-year period, he helped build the product into one of the most important strategic initiatives for our growing enterprise business. Prior to joining Google, Chandraworked as a consultant at the strategy consulting firm Bain & Co. Chandra holds degrees in computer science and business administration from the University of California–Berkeley, as well as an M.B.A. with an emphasis in entrepreneurship and technology from Stanford University. |
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| 10:30 a.m. - 11:30 a.m. |
How to Choose the Right Online Video Platform for Your Business
Moderator: Kristopher Drey, Founder, VidCompare.com
Austin Brooks, Independent Magician, Austin Brooks Magic
Sam Gustman, CTO, Shoah Foundation Institute, University of Southern California
Peter Himmelman, Independent Singer/Songwriter, Host of Peter Himmelman’s Furious World
Curt Van Inwegen, Vice President Operations, LEVEL Studios The online video platform market has exploded in the last year, with dozens of vendors offering solutions. Different platforms offer different features and target different kinds of content and customers, so how do you determine which OVP is the best fit for your business? Hear a panel of online video platform users talk about their decision-making process and the features they looked for to help them advance their goals. |
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| 11:45 a.m. - 12:45 p.m. |
Online Video Platform Showcase
Come see the platforms from Kaltura, Clickstream, Unicorn Media, and Limelight Networks, and learn about their features and capabilities, and get answers to your questions from the platform providers themselves. |
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| 12:45 p.m. - 1:45 p.m. |
Sponsored By
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Keynote Luncheon |
| 1:45 p.m. - 2:30 p.m. |
But What About the Content? Curation, Aggregation, and Creation
Moderator: Paolo Tosolini, Social Media and Online Video Consultant, Enterprise & Partner Group and Microsoft Services, Microsoft
Bruce Alfred, Video Producer & Web Video Consultant, Cobblestone Films
Eric Larnard, Global Head, Multimedia Communications for Financial Markets, Thomson Reuters
Steve Rosenbaum, CEO and Founder, Magnify.net
Joseph Rueter, Co-Founder, Curation Station Perhaps the biggest pain point for many organizations isn’t getting their video online, but rather getting their video created in the first place. Fear not; whether you need to create your own content, have your customers or employees create it for you, or collect it from other sources, there are ways to get high-quality video content on your site without breaking the bank. This session will examine the growing field of video curation and aggregation services, as well as offer pointers for getting your own content made quickly and inexpensively. |
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| 2:45 p.m. - 3:30 p.m. |
If You Publish It, Will They Come?
Moderator: Mark Robertson, Founder, ReelSEO
Frank Sinton, CEO, MeFeedia
Mike Sommers, , EVP of Products, KickApps
Patrick Starzan, VP of Marketing, Funny or Die
Adam Singolda, CEO and Founder, Taboola You can have the most compelling content in the world, but if people aren't aware of it and can't find it easily, it won't make any difference. From search engine optimization and metadata to social media marketing, there are myriad strategies for getting your content in front of as many people as possible. This session examines the art and science of getting your videos seen. |
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| 4:00 p.m. - 5:00 p.m. |
New Strategies for Marketing and Ecommerce
Moderator: Justin Foster, Founder, Video Commerce Consortium
Scott Anderson, Director E-Commerce, Vitamin Shoppe
Jimmy Healey, Senior Manager Social Media, OnlineShoes.com
Laurie Williams, Video Product Manager, Zappos.com
Jordan Blum, CEO, BeautyChoice.com Studies show that video is more effective than any other medium for building brand recognition and generating sales. But today’s consumers are savvier and more skeptical than ever, and will quickly click away from obvious pitches that don’t provide them with any intrinsic value. Our panelists offer practical advice on how to make your content more compelling and use video to create brand awareness and loyalty, and to increase sales conversion rates. |
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| 5:00 p.m. - 6:00 p.m. |
Networking Reception in the Exhibit Hall
Enjoy drinks and hors d’oeuvres while visiting with exhibitors, sponsors, speakers, and other conference attendees. |
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| 7:00 p.m. - 8:30 p.m. |
Readers’ Choice Awards Reception
Join Streaming Media magazine for drinks, hors d’oeuvres, and live music as it celebrates the winners of the 4th annual Readers’ Choice Awards. |
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Wednesday, November 3, 2010
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| 9:00 a.m. - 10:00 a.m. |
KEYNOTE
Jennifer Taylor is the senior director of product management for Rich Media Solutions at Adobe. In this role, her primary responsibility is to work closely with customers who create, protect and distribute content based on Adobe Flash technology to the web, the desktop and mobile device to convey their needs into product requirements. Taylor joined Adobe in 2005 as part of the Macromedia acquisition. At Macromedia, Taylor was the product manager for Dreamweaver, the popular graphical web development tool, and she worked on HomeSite, focusing on the application development community and new product strategy. |
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| 10:30 a.m. - 11:30 a.m. |
KEYNOTE: The New Video Landscape: Multi-platform Distribution, Monetization, and Fragmentation
Brightcove CEO Jeremy Allaire will share his view of the increasingly complex and fragmented landscape for online video publishing and the strategies organizations need to have in place to achieve success with their video initiatives in the year ahead. Jeremy will also explore the changing face of video and content monetization, as more and more publishers look to expand their video initiatives to all three screens. |
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| 11:45 a.m. - 12:45 p.m. |
Online Video Platform Showcase
Come see the platforms from Streamotor and KickApps in action and learn about their features and capabilities, and get answers to your questions from the platform providers themselves. |
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| 1:45 p.m. - 2:45 p.m. |
Delivering Content to Mobile Devices
Moderator: Troy Dreier, Senior Associate Editor, OnlineVideo.net
Gannon Hall, COO, Kyte
Chris Blocker, VP of Strategic Partnerships, Ustream
David Dudas, VP of Product Management, Sorenson Media
Jeff Malkin, President, Encoding.com With the phenomenal success of Apple’s iPad and iPhone, and the increased adoption of Google Android-based phones, it’s never been more important to get your content on smartphones, tablets, and other mobile devices. This session will help you understand why you need to care about things like HTML5, Adobe Flash Mobile, and other video format-and standards-related topics, as well as provide an overview of how online video platforms can help you publish once and deliver everywhere. |
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| 3:15 p.m. - 4:15 p.m. |
Online Video by the Numbers: Analytics, Reporting, and Metrics Preview
Moderator: Paul Riismandel, Director of Curriculum Support, School of Communication, Northwestern University
Brett Wilson, Co-Founder, CEO, TubeMogul
Bismarck C Lepe, Co-founder and President of Products, Ooyala
AJ McGowan, CTO, Unicorn Media
Dan Berra, Vice President of Business Intelligence, Unicast Without detailed information on who’s watching—not to mention where, when, for how long, and on what devices—it’s impossible to prove the business value of your video communications initiative. This session examines not only what data you should be collecting but how to use that data to improve the effectiveness of your video and increase your ROI.
Special thanks as well to our Diamond and Platinum Sponsors, Tuesday Keynote Luncheon Sponsor and Media Sponsors! See you at the OVP Summit! @ ovpsummit #ovps10 |
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