Tuesday, September 7, 2010

The Online Video Platform Summit Returns, This Time in L.A., November 2 - 3, 2010

The Online Video Platform Summit returns for a second year as a featured event at Streaming Media West, scheduled November 2 - 3, 2010 at the Hyatt Regency Century Plaza, Los Angeles, CA. The Summit a two-day event designed for video publishers of all types and sizes, whether small businesses looking to publish content for the first time, independent entertainment content creators, large media organizations, or anywhere in between. Attendees will learn about the components they need and the value that online video platforms can bring to their company or organization to better publish, distribute, and monetize online video content.

As I wrote months ago, over 30 companies in the online video platform category participated in the inaugural event, as either speakers, event sponsors or exhibitors, and many others came to see what was going on. We had attendees from all over the U.S. and international attendees that came from as far away as Argentina, Brazil, Calgary, Japan, Malta, Mexico, New Zealand, the Netherlands and Norway. The online video platform space has evolved over a short time and has moved up to the applications layer of the stack with all-in-one solutions.

With more than 80 platforms to choose from, there has been some fierce and friendly competition. We've seen some interesting developments in the space over the last year in terms of M&As, with Google acquiring Episodic, KIT digital acquiring Multicast Media and most recently, Limelight Networks buying Delve Networks and Cisco buying ExtendMedia. We also saw the entire industry gear up for the release of the iPad and the coming mobile video explosion, and many roll out TV Everywhere solutions as paid content becomes more of a reality.

FierceOnlineVideo's Jim O'Neil recently noted that, the online video industry continues to strengthen, and one of the bright spots was detailed in a report by eMarketer that forecasts a $1.5 billion market by 2014. According to eMarketer, "147.5 million people in the U.S. will "watch some form of video content" at least monthly." That forecast is likely to ring true as the new war for the Internet-enabled living room heats up with the great number of offerings available today, and in the future.

As many predicted, 2010 would be an eventful year for the online video space. Now, with the fall season fully in gear and the Online Video Platform Summit is just two months away, I'm pleased to announce that I'll be working again with Eric Schumacher-Rasmussen, program co-chair (and editor of StreamingMedia.com and OnlineVideo.net) on the event. Eric and I will be selecting speakers and moderators for each of the sessions over the next few weeks, so stay tuned for more details.

Eric had this to say about the Summit:
"At StreamingMedia.com and OnlineVideo.net, we still get inquiries daily from companies looking for advice on maximizing their online video strategy, and the answer almost always comes down to examining what's available from the various online video platforms. In the year since our first Online Video Platform Summit, we've seen the various platforms differentiate themselves further, with clear leaders appearing within certain needs, such as analytics or video SEO. The market of available solutions is as vital as ever--maybe even more than it was last year--and this year's OVPS will be another great opportunity for attendees to find out not only what platforms are offering, but how to get the most out of their online video, no matter what platform they're using."
Registration is open for both the Online Video Platform Summit and Streaming Media West and all Streaming Media West keynotes are free to attend for both OVP Summit attendees and the exhibition only attendees. If you're interested in being a sponsor, contact joel@streamingmedia.com or download the Online Video Platform Summit Sponsorship Brochure.

Here's the schedule so far...

Tuesday, November 2, 2010

9:00 a.m. - 10:00 a.m.
Rishi Chandra, Product Lead, Google TV
Rishi Chandra is in the lucky position of following his passion for watching lots of television by leading product efforts on the Google TV platform. He joined Google in 2006 as product manager for Google Apps, Google’s online suite of communication and collaboration tools for businesses and schools. During a 3-year period, he helped build the product into one of the most important strategic initiatives for our growing enterprise business. Prior to joining Google, Chandraworked as a consultant at the strategy consulting firm Bain & Co. Chandra holds degrees in computer science and business administration from the University of California–Berkeley, as well as an M.B.A. with an emphasis in entrepreneurship and technology from Stanford University.

10:30 a.m. - 11:30 a.m.
How to Choose the Right Online Video Platform for Your Business
The online video platform market has exploded in the last year, with dozens of vendors offering solutions. Different platforms offer different features and target different kinds of content and customers, so how do you determine which OVP is the best fit for your business? Hear a panel of industry experts talk about what’s available, and ask questions to help you make the right business decisions.

11:45 a.m. - 12:30 p.m.
Online Video Platform Showcase
Come see the platforms from leading vendors in action and learn about their features and capabilities, and get answers to your questions from the platform providers themselves.

1:45 p.m. - 2:30 p.m.
But What About the Content? Curation, Aggregation, and Creation
Perhaps the biggest pain point for many organizations isn’t getting their video online, but rather getting their video created in the first place. Fear not; whether you need to create your own content, have your customers or employees create it for you, or collect it from other sources, there are ways to get high-quality video content on your site without breaking the bank. This session will examine the growing field of video curation and aggregation services, as well as offer pointers for getting your own content made quickly and inexpensively.

2:45 p.m. - 3:30 p.m.
If You Publish It, Will They Come? Optimizing Your Content for Search and Discovery
You can have the most compelling content in the world, but if people aren’t aware of it and can’t find it easily, it won’t make any difference. From search engine optimization and metadata to keywords and tags, there are myriad strategies for getting your content in front of as many people as possible, and this session will provide an overview of how online video platforms can help.

4:00 p.m. - 5:00 p.m.
New Strategies for Marketing and Ecommerce
Studies show that video is more effective than any other medium for building brand recognition and generating sales. But today’s consumers are savvier and more skeptical than ever, and will quickly click away from obvious pitches that don’t provide them with any intrinsic value. Our panelists offer practical advice on how to make your content more compelling and use video to create brand awareness and loyalty, and to increase sales conversion rates.

Wednesday, November 3, 2010

9:00 a.m. - 10:00 a.m.

Jennifer Taylor, Senior Director, Adobe Systems, Inc.
Jennifer Taylor is the senior director of product management for Rich Media Solutions at Adobe. In this role, her primary responsibility is to work closely with customers who create, protect and distribute content based on Adobe Flash technology to the web, the desktop and mobile device to convey their needs into product requirements. Taylor joined Adobe in 2005 as part of the Macromedia acquisition. At Macromedia, Taylor was the product manager for Dreamweaver, the popular graphical web development tool, and she worked on HomeSite, focusing on the application development community and new product strategy.

10:30 a.m. - 11:30 a.m.
KEYNOTE: The New Video Landscape: Multi-platform Distribution, Monetization, and Fragmentation
Jeremy Allaire, Chairman and CEO, Brightcove
Brightcove CEO Jeremy Allaire will share his view of the increasingly complex and fragmented landscape for online video publishing and the strategies organizations need to have in place to achieve success with their video initiatives in the year ahead. Jeremy will also explore the changing face of video and content monetization, as more and more publishers look to expand their video initiatives to all three screens.

11:45 a.m. - 12:45 p.m.
Online Video Platform Showcase
Come see the platforms from leading vendors in action and learn about their features and capabilities, and get answers to your questions from the platform providers themselves.

1:45 p.m. - 2:45 p.m.
Delivering Content to Mobile Devices
With the phenomenal success of Apple’s iPad and iPhone, and the increased adoption of Google Android-based phones, it’s never been more important to get your content on smartphones, tablets, and other mobile devices. This session will help you understand why you need to care about things like HTML5, Adobe Flash Mobile, and other video format-and standards-related topics, as well as provide an overview of how online video platforms can help you publish once and deliver everywhere.

3:15 p.m. - 4:15 p.m.
Online Video by the Numbers: Analytics, Reporting, and Metrics
Without detailed information on who’s watching—not to mention where, when, for how long, and on what devices—it’s impossible to prove the business value of your video communications initiative. This session examines not only what data you should be collecting but how to use that data to improve the effectiveness of your video and increase your ROI

Read more about the 2009 Online Video Platform Summit: