Showing posts with label Trends. Show all posts
Showing posts with label Trends. Show all posts

Monday, January 28, 2013

2013 Online Video Predictions, Trends and the Shape of Things to Come

As we reach the end of the first month of the year, and look back on 2012, the future becomes more clear. In 2012, we saw much of the same activity in the online space as previous years, with more churn and consolidation, more funding and innovation, coupled with the exploding growth of online video consumption. The industry grew another year and took bigger steps to the future.

It's become tradition on this blog to present the annual collection of online video predictions from around the web. This time last year, I offered advice on Why Online Video Platforms (OVPs) Should Give a Puck, and pay attention to the three I’s: immersion, integration and implementation. Several reports in 2012 looked at the top OVPs and Content Delivery Networks (CDNs) in the market and ranked them according to their implementation skills, innovation and market share. In a November 2012 report by ABI Research, Brightcove led Ooyala in implementation and Ooyala narrowly beat Brightcove on innovation, with Kaltura in third. In Frost & Sullivan’s independent analysis on the global OVP market, Brightcove was recognized as the market leader with the 2012 Market Share Leadership Award. Earlier this month, Frost & Sullivan also recognized Limelight as 2012 Global Product Line Strategy Award recipient in the OVP market.

The money flowed in 2012, with Cisco's whopping $5 billion acquisition of software firm NDS, Brightcove's $30 million acquisition of Zencoder along with a 41% increase in earnings, Ooyala's $35 million in Series E funding, LiveU's $27 million round, Kaltura's $25 million round, Visible Measure's $21.5 million, Tubemogul's $20 million in Series C, WeVideo's $19.1 million round, Chill's $8 million in Series A, Conviva's $15 million investment from Time Warner, Spreecast's $7 million in Series A, Keek's $7 million round, DramaFever's $6 million round, Longtail Video's $5 million in Series B, ShareThrough's $5 million in Series B, TVinci's $4.5 million round, and many more. ABI Research estimates that the combined global market revenue of video delivery and management would reach $2.1 billion by the end of 2012, and will grow to over $4 billion by 2017.

Now in 2013, we've gone beyond the Fear and Loathing in Online Video and codec browser wars from a few years ago, and as Jan Ozer recently noted,  WebM: It's Forgotten but Not Quite Gone. As we move forward, the industry looks to a new online video standard in H.265 High Efficiency Video Coding (HEVC), which was just approved as an ITU standard this past week, although according to Dan Rayburn, HEVC (H.265) Adoption Is At Least Five Years Away For Consumer Content Services. As we move beyond the PC era, with mobile devices and tablets poised to surpass Notebook PC shipments in 2013, voices of reason within the online video industry, like Brightcove's Jeremy Allaire says, the industry needs Bipartisan Solutions to Ending the Religious Wars over Mobile Platforms. Allaire says the future is, "hybrid apps. It's not HTML5 vs. native, it’s actually both HTML5 and native."

Viewing trends are shifting as distribution models change, with YouTube and Facebook dominating the media and entertainment space. According to comScore, "82 million U.S. Internet users watched 38.7 billion online content videos in December, while video ad views totaled 11.3 billion." While the average duration of online content video was 5.4 minutes, long-form content viewing also is growing with Netflix dominating the competition having record earnings 33 million subscribers worldwide (27 million in the U.S.) That's great news for the online video and OTT-video industry, because based on forecasts by Informa Telecoms & Media the global online video market will be worth $37 billion in 2017.

Roku's Anthony Wood says, the future of television is coming faster than you think and that not as futuristic as you'd think, where we'll be able to watch every movie ever made, in any language, day or night. Over the last year, Intel has been working on its own virtual MSO/cable TV service and will soon roll out its set-top and service box city by city. As OTT delivery and subscription models mature we'll start to see more content owners unbundle their offerings. Even HBO is pondering the possibility of a standalone offering which would challenge the status quo. But cord-cutters will have to keep dreaming for now, since cable and satellite operators will block the channel from going direct to consumers since it would cut into their subscription base. Also, stay tuned to what Netflix and Amazon are doing around original programming, which will cause further disruption to content subscription and distribution models.

While online video still remains a fraction of total TV and video revenue, it's growing, and online video advertising will continue to mature as marketers and publishers come to better understand video metrics. According to Frost & Sullivan, online video viewers are watching more video ads, but Ooyala's Bismarck Lepe maintains that the focus has to be about personalizing the viewing experience. he says, Advertising in Videos Could Be Better Targeted and It’s High Time We F**ked With the Magic. Lepe states that, "metrics that provide a more granular understanding of viewer preferences, behavior, device, location and other metrics can dramatically optimize online video advertising efficacy and reach."

As video gets more social, there's also been a lot of talk and jockeying about who will become the next “Instagram for video”, which Sorenson Media's Peter Csathy says, most mobile video “contenders” miss the mark, "because they fail to focus on the fundamental differences between video and still-image content." The real contenders can be identified "by three engaging content types", says Csathy. "Think of them as the three “M’s” that have a real chance to succeed massively at scale: music (a community of interest), meaning (social causes), and moments (private sharing)." With Twitter's release of Vine last week, iPhone users may have just met a new contender to apps like VMIX's video editing app Givit, but Csathy's verdict is that it's not "Instagram for Video" Holy Grail. If 2013 follows the funding trends of 2012, I'm sure we'll see a lot more competition in this space over the next year.

Back in 2009, Cisco predicted that video would be 90% of all consumer Internet traffic and 64% of mobile. Now, a few years later Cisco says online video is going mainstream driven by 70% of U.S. broadband consumers who are watching 100 minutes of professionally produced Internet video every week.

So as we look forward into 2013, at the shape of things to come for online video, one thing is for certain – "content is king" and it always will be.

Online Video Predictions


6 Online Video Trends to Watch in 2013 from Patrick Hurley

2013 Online Video Industry Fortunes: An Introduction - By Joel Unickow: Leading Executives of the Online Video Industry give their prediction for what's to come in 2013

Online Video Advertising and Marketing




Tech

Trends, Shifts and Disruptions

Photo credit: Inhabitat Green Designs
Photo credit: Brightcove Blog
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Monday, March 5, 2012

Comparing Online Video Platforms – A Market in Transition

The Online video platform (OVP) market has matured over the last few years distinguishing itself from the free solutions by providing value added features, functionality and control. OVPs have made it easier for customers to buy their hosted video solutions vs. building it themselves. This infographic by Devious Media made the rounds over a month ago, and compares four of the top video management companies in the online video platform category, Brightcove, Kaltura, Ooyala and Longtail Video. While this is a just small sampling of the market and only scratches the surface of each platform's capabilities, it's important to know what to look for when choosing an OVP and what's available from each platform.



Kris Drey, Founder of free online OVP comparison service VidCompare, says we're seeing a market in transition and smart companies are adapting to the changes in the marketplace. Currently, there are 91 companies in the OVP market that he's tracking in his online interactive OVP directory. He says differentiation is key to standing out in the crowded field, and we’re beginning to see new business models arise in small pivots.

An OVP provider is typically a SaaS (software as a service) solution providing end-to-end tools to manage, publish and measure online video content for both on-demand and live delivery. The key components of an OVP include: content management, hosting, encoding, customized video players, analytics, syndication, interactivity and monetization through a variety of 3rd-party online advertising options.

According to a Frost and Sullivan report, World Online Video Platforms Market, six key vendors define the OVP space (and capture over 75 percent of the market), and more than 20 other vendors make more than $1.0 million a year each. The report sees the considerable opportunity for the OVP market which is set to grow 11 percent during 2010-2015 and has the potential to look very different in 3-5 years.

The Brightcove IPO Effect

If you follow the space, you know that the most notable news of late is the Brightcove's recent IPO. Ooyala CEO Jay Fulcher noted the significance of the Brightcove IPO in a blog post on the Ooyala website.
"This IPO is an important milestone in the evolution of online video technology and demonstrates that the category is now maturing," says Fulcher. "Brightcove will be the first of many online media firms to go public in the coming years. There’s tremendous potential for other players to innovate and monetize the online video realm. Accessing the public market is likely critical for Brightcove, and it’s great news for the streaming media universe in general."
So Many Choices, But How to Choose?

The differentiation of video workflows and toolsets are key for OVPs, since the standard features across platforms have become commoditized, with all the choices from current and new OVPs and offerings like Vimeo Pro. Brightcove has expanded its offering with its App Cloud development platform. Ooyala competes directly with Brightcove in the media and entertainment space and is known for its analytics and monetization solutions. Kaltura has a broad educational and open-source platform and offers both a free and hosted solution. Longtail Video is the home of the world-famous JW player and a leader in video management and delivery with Bits on the Run.

vzaar and Wistia are known for their clean user interfaces and affordable platforms for businesses, Twistage and Unicorn Media's extensible workflow management tools work with existing platforms. Sorenson Media has extended its industry-leading encoding software into a CMS for video professionals, RealGravity is focused on video content syndication, DaCast operates a live streaming SaaS platform, Buto.tv targets brands and marketers, Liveclicker has a comprehensive video commerce platform for retailers, Magnify.net is an industry leader in curation solutions, VMIX has both iPhone app and video platform solutions, VPFactory has customized players and affordable plans, KIT digital has a global video platform and has amassed a formidable customer base through its acquisition strategy, and the list goes on and on...

But with all the diverse offerings from the crowded OVP market, Drey says there' hasn't been much change or major points of differentiation among the 91 OVPs in the past 6 to 12 months.
"New OVPs have sprung up like VidCaster, and MediaCore, we saw RealGravity acquired by Scripps Networks and we've witnessed our first OVP IPO" says Drey. "But other than the fact that publishers have plethora of options there really hasn't been any major movement as it relates to technology innovation." 

The key to choosing an OVP, says Jan Ozer is to choose wisely because not all OVPs are alike. So most importantly, make sure it supports your business model. Ozer cites VidCompare as a great launching point for starting your search as well as testing the platforms through their free trials. He also just published a new Buyer's Guide: Online Video Platforms on Streamingmedia.com.

For a unbiased and detailed evaluation of the OVPs from the infographic and more, check out Charlie Davis' blog:
 • Online Video Platform Test Drive – Brightcove
 • OVP Test Drive – Kaltura (SaaS Version)
 • Online Video Platform Test Drive – Ooyala Backlot
 • OVP Test Drive – Longtail Video: Bits On The Run
 • Online Video Platform Test Drive – Limelight Video Platform

Also, check out my pal, Joe B's (@zbutcher) Online Video Provider (OVP) List. He's done a great job tracking and evaluating all the OVPs that have come to market and is curating it on Scoop.it.

To Be an OVP, or Not to Be? That is the Question

While it's easy to categorize all the companies into the same market, some OVPs in the space don't even see themselves as being just a video management company. In an interview with Charlie Davis, Ooyala co-founder and President of Products, Bismarck Lepe said:
"We don’t consider ourselves an OVP. Our video platform, Backlot, is just one of the many products and services we sell. Small to mid-sized companies are fine with a one-size fits all approach to video publishing, monetization and analytics, but the large broadcasters and operators require a lot more flexibility."  - Getting to Know Ooyala – My Interview with Bismarck Lepe — A Product Named Charlie
Bill Sewell of Wiredrive, an online media sharing service for business, thinks that OVPs are still not truly mainstream and well understood. Sewell says that the OVP market has similarities to the Digital Asset Management (DAM) market which he spent years in witnessing the same level of confusion.
"Clients have a painful purchase cycle - vendors promise the moon, the integrations become more complex and expensive and the client often ends up with unwieldy solutions they're stuck with for years... just in time to go through the same process again with a new vendor down the road," says Sewell. "If people don't understand the challenges of today's OVPs, how will they move towards the inevitable world of integrated SaaS technologies." 
The Growing Opportunity for Online Video Platforms

As the layers of the online video stack begin to flatten as Telcos and CDNs start to get into the OVP business we'll see an even greater transition in the market. Drey points out that we'll see some thinning of the OVP market and the innovative OVPs will focus on convergence in 2012.
"Users of online video will no longer have to sign multiple contracts with different vendors looking for CDN, OVP, AdNet, and monetization solutions."
According to Brightcove, there is a large and growing market opportunity for OVPs and it estimates the total addressable market to be approximately $2.3 billion in 2011, growing to approximately $5.8 billion in 2015. But as Dan Rayburn points out, with Brightcove's revenue of $63 million in 2011, it only captured 2.7% of the market, and that leaves a lot of high stakes opportunity for the rest of the OVP providers.

We'll see though, if the numbers play out.


Disclaimer: VidCompare is a sponsor of this blog
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Monday, February 20, 2012

The Future of Online Video in Focus – Dan Piech, comScore

2011 was an exciting year for the online video, says Dan Piech, comScore Product Manager for Online Video, and really represented its growth into a mature market. One of the primary reasons was the increasing engagement of online viewers across a variety of measures in 2011. The number of Americans who watched online video content on an average day grew from 73.7 million in 2010 to 105.1 million in 2011, 43-percent increase. Piech shares his insights on the future of online video and highlights key findings from comScore's new report, 2012 U.S. Digital Future in Focus, which examines the trends in social media, search, online video, digital advertising, mobile and e-commerce, what they mean for the year ahead. The report is aimed at digital marketers, to help them understand the key trends shaping the digital media marketplace and bring the future into focus for their businesses.



More Viewers Streamed More Videos More Often

Piech says, the number of videos viewed each month also grew 44-percent from the previous year, such that there were 45.5 billion videos viewed in December 2011, up from 30.1 billion in December 2010. The impressive gains in online video viewing signaled a behavioral shift in how Americans are consuming video content, with increasing adoption of long-form video content as Americans watch TV shows and movies on-demand over the Internet. Also, by the end of 2011, the average number of minutes per video view also  rose from 5.0 minutes to 5.8 minutes with the average viewer watching 239 videos, up 37-percent from 2010.
Piech says, “comScore expects the number of videos viewed to continue to increase in 2012 with one of the primary driving reasons being an increase in quality, original, created- for-the-web content syndicated across platforms."
                               
Note: Long-Form video content is on the rise, reaching 6 minutes on average in January 2012, according to comScore's January 2012 U.S. Online Video Rankings released today.

YouTube Owns Nearly Half of U.S. Online Video Market

YouTube was at the top of the leaderboard with 201 billion video views in 2011, representing half the total video market with all other video sites (VEVO, Hulu, Yahoo! sites, Microsoft sites, Viacom Digital, AOL, Netflix, ESPN, Mevio, and others) totaling 221 billion. Many of YouTube's video views came from its Partner Program, which comScore was able to measure starting in July 2011.
"One of the key findings from that measurement", says Piech, "is that many companies like Machinima, Maker Studios, FullScreen, Big Frame and the Collective, have audiences that rival many television networks in scale, and yet in addition to that, they also have these audiences that are incredibly dedicated to the niche content that these YouTube partners are producing and also these audiences can participate in two-way conversations about the content these YouTube partners are producing. This creates a very effective ecosystem for relaying brand messages."

Video Advertising Continues Growth Trajectory

As the YouTube partner channels continue to demonstrate their ability to deliver millions of highly-engaged and loyal viewers each month, advertisers are starting to take notice because they want their ads adjacent to highly-engaging content. ut with TV ads, there has to be a balance between video content viewers want to watch and commercials for them stay engaged. Piech notes that comScore's data shows that online video ads are approximately 38-percent more memorable than TV ads in an offline environment. While comScore is confident that this growth trajectory to continue through 2012, certain factors like view tolerance for ads and the popularity of paid premium services will determine whether the ratio of video ads consumed across the Internet will grow over time.



Download the 2012 U.S. Digital Future in Focus Report

Many other trends that will impact online video in 2012 are discussed in comScore's free report, which you can download here: http://www.comscore.com/2012USDigitalFutureinFocus

Watch comScore's other videos from the report:
The future of e-commerce featuring Gian Fulgoni, comScore Chairman and Co-Founder
The future of mobile featuring Mark Donovan, comScore SVP for Mobile
The future of social media featuring Andrew Lipsman, comScore VP of Marketing and Industry Analysis

comScore is also hosting a live Webinar on Wednesday February 22nd at 2 PM ET. Eli Goodman, comScore Media Evangelist, will share key insights from the 2012 U.S. Digital Future in Focus in this a one hour webinar that will also include a Q&A session. Register now to attend.

Related: 
 • comScore Releases the “2012 U.S. Digital Future in Focus” Report - comScore, Inc
 • Putting the Digital Future in Focus – 5 Stories that Will Shape the U.S. Digital Industry in 2012
 (comScore Voices)
• comScore Releases January 2012 U.S. Online Video Rankings - comScore, Inc

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.


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Saturday, February 18, 2012

Skytide's 7 Online Video Trends to Watch in 2012

In a recent white paper, 7 Online Video Trends to Watch in 2012, online video management analytics company Skytide outlined the emerging trends in the online video industry and the content delivery supply chain that serves it. If the last few years were any indicator of the hockey stick affect of rapid change within the video sector, 2012 promises to be full of twists and turns and major and disruptions. While predictions are a dime a dozen, they have much more relevance when coming from an industry expert and authority on the subject. I caught up with Patrick Hurley, VP of Marketing of the Oakland, California-based Skytide, and author of the white paper, to get an insider perspective on their online traffic projections, federated CDNs and why Telco CDNs will dramatically change the content delivery market. The white paper has been very well received, as Hurley noted, since it was first posted on Slideshare late last year where it's currently accumulated over 8,000 views to date and was featured among their 12 best presentations with predictions for 2012. It is also the number one search result on Google for video trends.



1. Online video traffic will continue to soar

Skytide says the first trend to watch in 2012 is that online via traffic will continue to soar. Hurley admits that while this is no big surprise, they have data to back that up, including Cisco's Visual Networking Index (VNI) that forecasts online video will account for 90% of all consumer IP traffic by 2013 and a compound annual growth of 32% from 2010-2015. Skytide's own large Tier 1 customers are very bullish on this and have seen growth rates exceed all industry expectations. Skytide is even more bullish and believes that it's possible for the coming years that online video traffic will grow 50% or more annually.
"The implications for that are really significant, for the Telcos and Communications Service Providers (CSPs)," explains Hurley. "Because that could compound an already serious problem that they have. They're caught in a vicious cycle."
The cycle starts with the fact that their legacy businesses (landline, telephony, etc.) which used to be their cash cows are really declining quickly and they can't count on them anymore. At the same time, consumers continue to have this insatiable appetite for online video, but that demand requires that the big Telcos, ISPs and CDNs invest heavily in capital expenditures to support their infrastructure. That would be great, if they could recoup those costs, but the problem is, the only thing their getting from online video consumers is a very modest monthly fee, which is your ISP bill, so they aren't able to monetize their capital expenditures.

Hurley says that CSPs need to extricate themselves from this vicious cycle and pursue new strategies. One of the trends we saw in 2011 will continue into 2012, says Hurley, and that is that the Telcos and cable companies are going to get into the content delivery business, which is an inherent strengths they can leverage as owners of the network infrastructure with direct relationships with end users and content owners. That helps them on both sides of the ledger and create new revenue streams.

2. Telco CDNs will make big waves

Owning the network is the biggest advantage that the Telcos have because they control the Quality of Service (QoS) over the last mile, and more importantly, there's a cost savings component there as well. In particular, CDNs like Akamai and Limelight have to lease the bandwidth from the network operator, and network operators don't have that issue.

Based on those advantages, we'll be seeing more of that in the next year, which leads to Skytide's next prediction, that Telco CDNs will make big waves in 2012. Over the last several years the Telcos have waded in the CDN waters slowly, but now they're diving in head first. Some of the world’s largest telcos have now deployed their own CDNs, which is diminishing the dominance of pure-play CDNs. Companies from outside the space (Amazon, Google) are getting into the CDN business and the trend by major content providers (Yahoo, Microsoft, Google) to operate their own in-house CDNs. Dan Rayburn lists many of them on his blog here: Updated List Of Carriers, Telcos and Pure-Play Companies In The CDN Business | StreamingMediaBlog.com.


3. Federated CDNs will finally shift from  
    concept to reality

The third prediction is that Federated CDNs will finally shift from concept to reality in 2012. This has been a hot topic of discussion at content delivery conferences over the last year, and Hurley says that's for good reason. As Federated CDNs move from concept to reality, it will cause a seismic shift in the CDN market.
"CDN Federation stands to be very disruptive, giving service providers an unprecedented opportunity to compete directly with market leaders like Akamai and Limelight in the global CDN arena."
In June of 2011, Dan Rayburn announced on his blog that a group of telcos had founded an Operator Carrier Exchange (OCX) to formalize the process and standards of interconnecting their content delivery networks. Just a few months later, Cisco announced at the CDN World Summit that it had completed a CDN interconnection pilot with several tier 1 telco providers (BT, KDDI, Orange, SFR and Telecom Italia).

In my conversation with Hurley, he skipped over the following three trends, but encouraged people to download the white paper to read more about how they'll be taking greater shape in 2012:

4. Adoption of Adaptive Bitrate protocols will grow 
5. IPTV providers & MSOs will extend reach into OTT models 
6. Multi-screen viewing will become the norm 


7. Online video advertising budgets will soar

And, finally the last trend is that online video advertising budgets will soar. Hurley says that it's created a virtuous cycle based on a confluence of factors that plays in its favor. First, technology is finally at a point where online video resolution and reliability is to the advertisers liking.

"Advertisers buy an audience," says Hurley. "They also buy adjacency to content and they have to have that in a quality experience, and that's what they're able to get now."
They're also able to to tap into new technologies like adaptive bitrate streaming which holds the promise of ad insertion into a live stream, and that mirrors the model of traditional TV advertising. But most importantly, advertisers go where the audience and the audience is increasingly going to tablets, mobile phones and laptops to watch online video. So that confluence of virtuous events is really poised make online video advertising budgets grow 27% in 2012.

To download the white paper, go to: Skytide website
Slideshare: 7 Online Video Trends to Watch in 2012

About Skytide
Skytide, the leader in Online Video Management Analytics, provides content delivery providers and digital media companies with the most complete operational view of their streaming video businesses, delivering the information necessary to make better-informed business decisions. Only Skytide's out-of-the-box analytics and reporting solutions can process massive amounts of disparate data sources and turn it into detailed reports in near real-time. Skytide is venture-backed and works with leading digital media and technology companies including: British Telecom, Broadpeak, Cisco, Clear Channel Communications, HP, Juniper Networks, Telecom Argentina, Telecom Italia, Telefonica and Telstra.

Update  2/21/2012: Revised copy, added numbers 1-7.
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Sunday, January 22, 2012

2012 Predictions from Around the Web, and Why OVPs Should Give a Puck

Each year the predictions on what the new year will bring start to appear on the web as the current year winds down, and by January they're in full swing and just keep on coming. I've been collecting, sharing and curating the predictions for the online video, social media and technology industries the past four years, and now that we're several weeks into 2012, I present another collection of predictions from around the web. Some are bold, some are obvious and most are simply best guesses based on current and emerging trends. Many are saying that there will be a big transformation in TV, more US households will be watching Internet video in the living room, multi-screen experiences will mature, content producers and advertisers will turn up the dial on social video, YouTube may finally become a media company, more brands and retailers will embrace video marketing, video content production will shift from UGC to professional quality, video advertising will move beyond the pre-roll to interactive ads across all screens, HTML5 video will take center stage, and recently at CES YouTube's Robert Kyncl claimed that very soon 90% of Internet traffic will be video and that the web is poised to become the premium channel for entertainment.

As part of VidCompare's third annual Online Video Platforms (OVPs) Predictions piece, 2012 Online Video Predictions – OVPs « Online Video and Video Providers - VidCompare, I shared my thoughts on what OVPs should focus on in 2012. The OVP space has over 100 companies that provide similar services that include: video hosting, encoding, custom players, syndication, analytics, as well as interactivity and monetization through a variety of online advertising options typically 3rd-party ad-servers. Many of the OVPs have differentiated themselves with new products and services like Brightcove's cloud-based application management, Ooyala's integration with Facebook on Social TV and real-time video analytics, Kaltura's open source app exchange, RealGravity with syndication and its content marketplace, Unicorn Media and Twistage on video workflow, DaCast with streaming as a service, and so many other examples within the crowded space.

But as we move into 2012, we're going to need more than just tools to publish video online and measure ROI, because publishers will need to create fully immersive transmedia experiences for viewers across multiple screens. It won't be enough for companies to just provide the standard suite of tools if they want to stay in the game. So I drafted the following advice for OVPs, based on conversations with my good friend @zbutcher who inspired this post.

Why OVPs Should Give a Puck
“A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” – Wayne Gretsky

The rapid growth of online video industry is one the biggest stories that continues to write itself. Major developments of the past year shape the future and the tools we use to collect and share information. As our connected lives intersect on the web, living room and mobile, we’re moving away from traditional methods, static pages, formats and styles to fully “immersive HD experiences”.

Rather than reading and clicking, viewers now want to see and experience. The presentation layer is about storytelling and for video to move forward in 2012, the OVP industry should pay attention to the three I’s: immersion, integration and implementation.

Immersion – It’s time to go beyond the frame, box, blog and immerse ourselves in storytelling. People want to personalize it and interact with the stories. Applications that offer seamless HD video experiences across the web, tablets and mobile devices will inspire storytellers to expand their narratives to reach every audience. Second screen and web back channel applications will set the pace for great opportunities, innovation and growth in the coming year.

Integration – While video has seen astounding growth over the last year and is predicted to be over 90% of the Internet traffic in the next few years, it’s still a second class citizen. We still have multiple files, formats, players and countless work arounds to make video work. OVPs need to support immersive experiences through an integrated approach and offer value added, forward thinking services to differentiate themselves.

Implementation – No matter how good your integration is, it’s only as good as your implementation. It comes down to user experience and user interface. Producers and publishers are looking for consistency across all platforms and devices. OVPs need to execute on products and services and keep an eye on where the puck is going to be, not just where it is.

2012 Predictions from Around the Web

 Online Video
2012 prediction: The slow death of coax begins — Online Video News
2012: The Year Of The Video View Standard
2012 Trends: Video Leads Online Ad Growth - eMarketer
2012 Video Commerce Predictions
2012 Video Trends | VMakers
2012 Year of the Video | The Online Sage | Online Marketing Indianapolis
12 Things That Won’t Happen In Online Video in 2012 | TechCrunch
12 Online Video Predictions For 2012 | Spidvid's Blog
12 predictions for social TV in 2012
7 Online Video Trends to Watch in 2012
7 Predictions For Online Video In 2012 - SocialTimes.com
Five Predictions For Online Video In 2012 | TechCrunch
4 Predictions for 2012 - TDG Opinions
A Look Ahead to 2012 in Online Video
Expect More Broadcast Quality Original Online Video in 2012 | VideoMind
Mr Video’s Video Predictions for 2012 | askmrvideo.tv

Top 3 Video trends for 2012 - Viral Marketing - BizReport
Trends For 2012: Cord Cutting, Tablets Go Mass Market, Twitter Takes Over
Video Marketing Trends in 2012 - Search Engine Watch (#SEW)
Video Prediction Mashup for 2012
VideoMind’s Top Online Video Trends | VideoMind
"Virtual" Cable Coming on the Web in 2012: Rich Greenfield - Peter Kafka - Media - AllThingsD
Will 2012 be the year of the virtual MSO? Don’t bet on it — Online Video News

Daisy Whitney » Three New Media Predictions for 2012
In many ways, 2011 was the year of the tablet, while social TV and online video partnerships enjoyed a robust twelve months as well. Looking ahead to 2012, keep an eye out for standards in tablet measurement, advanced online video deals in measurement, and an increased use of social TV for Web TV discovery. Those are the 2012 predictions in the final installment of the New Media Minute this year.



HipMojo 22: 2012 Predictions | WatchMojo.com
HipMojo is a raw and unedited weekly show covering timely news in the world of business. In show 22 of HipMojo, CT offers his predictions for 2012 while Ash counters with his anti-predictions, based on his latest Techcrunch article on the subject.








Online Video Industry Forecast 2012: Streaming Media Magazine
This is Streaming Media's collection of sponsored articles appearing in the December 2011/January 2012 issue of Streaming Media magazine.
ChinaCache
Cinsay
Digital One/ClickStream
Concurrent
Digital Rapids
Digitalsmiths
Discover Video
DVEO
Edgecast Networks
EyePartner
Front Porch Digital
Grass Valley
Haivision Network Video
Highwinds
Ignite Technologies
Media Excel
MediaPlatform
Microsoft
Mixmoov
NewTek
PeerApp
PowerStream
Qumu
RealNetworks
RealGravity
Sorenson Media
Soup Digital Innovations
TalkPoint









Video Predictions for 2012: A Year-End Series
Will Richmond - 'I've reached out to a number of media and technology executives to ask for their top 3 video predictions for 2012. I was very open-ended in my outreach: predictions can be big picture or small picture, business model or tech focused, serious or humorous, etc.'
Jim Louderback, CEO, Revision3
YuMe's Jayant Kadambi
AdoTube's Steven Jones
Irdeto's Jan Steenkamp
RAMP's Tom Wilde
HealthiNation's Raj Amin
FreeWheel's Doug Knopper
AEG Digital Media's John Petrocelli
TidalTV's Scott Ferber
Kantar Video's Bill Lederer
thePlatform's Ian Blaine
YouTube's Suzie Reider
Jivox's Diaz Nesamoney
Tremor Video's Team
LiveRail's Mark Trefgarne
AOL's Ran Harnevo
Metacafe's Erick Hachenburg
LongTail Video's Dave Otten
Thought Equity Motion's Kevin Schaff
CineSport's Gregg Winik
Digitalsmiths' Ben Weinberger
Summarizing the 2012 Video Predictions Series

Online Advertising
2012 Online Video Advertising Forecast - Industry Experts' Predictions
2012 online video advertising predictions by Goviral
12 predictions for online video advertising in 2012
5 Key Digital Media and Advertising Trends for 2012 [VIDEO]
3 Online Advertising Trends To Watch In '12
How Online Video Advertising Will Evolve In 2012
Pre-Roll, Mobile Top Video Ad Formats for 2012 - eMarketer
The Big 2012 Prediction Round-Up: Video Ad Trends By Theme | VAN - VideoAdNews.com

Mobile
2012 Predictions, Mobile Edition: Dan Rowinski
2012: Predictions For An Increasingly Mobile World | TechWeekEurope UK
16 predictions for mobile in 2012 — Mobile Technology News
12 prediction for 2012
Twelve Mobile Predictions for 2012
Ten Mobile Social Trends For 2012
Mobile phone predictions for 2012 - The Operating System | ITProPortal.com
Mobile Video Vendors Boost Their Ad Offerings for 2012

Social Media
30 Social Media Predictions for 2012 ‹ Orlando Video Production, Social Media, SEO | GreenHouse Social Media
7 Social Media Predictions for 2012
5 Predictions for Social Media Law in 2012
What’s in Store for Social Video in 2012?
2012 Social Media Marketing Predictions [Charts] | Heidi Cohen
So-Called Predictions For A Social 2012

Social Media & Content Marketing Predictions 2012
View more presentations from Content Marketing Institute
Leading Digital Women Predict 2012 by TrendsSpotting
View more presentations from Taly Weiss

Technology
2012 And Beyond: A Mega, Meta Mashup Of Predictions | Fast Company
2012: Nine business tech predictions | ZDNet
2012 Predictions: Bluechipworld MD Simon Hassell
2012 Predictions: CCS Insight chief of research Ben Wood
2012 predictions: It’s doom & gloom for Amazon, RIM and Zynga | VentureBeat
2012 Predictions: What Will Be Big in Small Biz Tech This Year
2012: Siri Is a Stunner, Amazon Is Amazin' and Security Gets Spendy - Arik Hesseldahl - News - AllThingsD
2012: the year back-end enterprise systems open up to the world
10 tech trends to watch for in 2012 | News | TechRadar
Seven Technology Predictions for 2012
Five predictions for the communications world in 2012 | Technology | guardian.co.uk
Five big things to watch out for in 2012 — Tech News and Analysis
5 trends to watch in 2012
5 Predictions for Online Data in 2012

A tech toy timeline for 2012 (video) | Digital Media - CNET News
Analyst Predicts 'Monster' iPhone 5 Launch in 2012 | PCWorld
Connected Consumer 2012: A year of consolidation and integration — GigaOM Pro
Curation and amplification will become much more sophisticated in 2012 » Nieman Journalism Lab
Experian's digital and marketing predictions for 2012 | The Drum
I Predict: Five 2012 predictions for the coming year in apps - iPhone app article - Dan Kricke | Appolicious ™ iPhone and iPad App Directory
IBM Predict Home Electricity From Your Bike, Mind-Reading Computers - Arik Hesseldahl - News - AllThingsD
Importance of Content Recommendations Predicted in 2012 « The Outbrain Blog
McAfee predicts more high-profile, targeted attacks in 2012 | ZDNet
Marc Andreessen: Predictions for 2012 (and beyond) | Digital Media - CNET News
Mashable’s Digital Predictions for 2012

Next Wave with Gary Vaynerchuk: 2012 predictions - YouTube

Gary V. makes bold predictions for the technology business scene in 2012, including big moves for Twitter and Facebook, bad tidings for BlackBerry and an explosion of what he calls "box mania."

Predicting 2012: Rapid implementation in focus
Predictions for 2012 | Guardian Sustainable Business | The Guardian
Tablets in 2012: what to expect | News | TechRadar
TechRadar's phone and tablet resolutions 2012 | News | TechRadar
Time for some 2012 predictions …
Unisys Releases 2012 Enterprise Technology Predictions - MarketWatch
YouGov releases consumer predictions for 2012 | Econsultancy
Zynga CTO: Four predictions for 2012 | Digital Media - CNET News



The Big List: 226 Marketing Trends, Predictions & Resolutions For 2012

"For the third consecutive year, we’ve collected all the articles we could find related to online marketing tips, trends, predictions and resolutions in 2012. We had 80 links in 2010 and 168 last year. We shattered that collectively this year. Here’s our 2012 Big List: 226 articles covering tips, trends, resolutions and predictions about online marketing in the new year..."


Facebook, Google, Twitter and More: 12 Predictions for 2012 - Forbes
No. 1: Facebook Goes Public, But Won’t Start IPO Landslide
No. 2: Facebook Ad Business Booms–But Not at Google’s Expense
No. 3: Image Ads Finally Find a Home on the Web
No. 4: Data-Driven Advertising Accelerates
No. 5: Web-Native Brand Ad Formats Will Remain MIA
No. 6: Twitter (Almost) Becomes a Real Business
No. 7: Mobile Ads Finally Get Moving
No. 8: Amazon.com Becomes an Online Advertising Player
No. 9: App Overload Sets In
No. 10: Tabzines Debut
No. 11: This Revolution Will Be Televised
No. 12: The Web Startup Bubble Will Start to Deflate








CMO Predictions for 2012 -- Part 1: Dominos, Motorola, Progressive, RadioShack Say it's Mobile, Mobile, Mobile! - Forbes
CMO Predictions for 2012 -- Part 2: Dell, Diageo, Saks, Tory Burch Double Down on Social Media - Forbes
CMO Predictions for 2012 -- Part 3: General Mills, Gogo, L'Oréal, NASCAR, Visa Hail Content as King - Forbes

Lastly, the big question, will the world end in on December 21, 2012?
My prediction is no, it's extremely unlikely.

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