Wednesday, December 21, 2011

Webcasting Tips and Tricks From the Enterprise

Last month I had the pleasure of participating on a panel session: Webcasting Tips and Tricks From the Enterprise, at Streaming Media West. The panel was comprised of several enterprise video industry veterans from Wells Fargo, Cadence, Oracle, Lockhead Martin and myself, from Kaiser Permanente. While I'd usually say that I'm pleased to share the video from the session, I have to say that I may enter it in The Sucky Video Awards. I say this because from my personal experience, the videographer forgot one of the cardinal rules in video – have good lighting. In this video, it looks like only one light was used to cover the four presenters and moderator and you can barely see me in the dark corner of the stage. I would have used at least two lights in this situation, and also move the podium to one side so that all the presenters were in a row and well lit. Beyond that – I present this video not only for the great content each presenter shared, which is very valuable webcasting tips and tricks from the enterprise, but also as an all important tip – invest in good lighting or your video will suck.

Streaming Media West 2011, Session C201: Webcasting Tips and Tricks From the Enterprise

This session focuses on best practices from enterprise corporations which have adopted and implemented live video across their organization. See firsthand how these companies are using video for internal and external communications and learn how you can better leverage assets already available inside your company. Hear firsthand from those who have been successful with their deployments and learn what advice they have for others deploying live video in the enterprise today.

Moderator: Patty Perkins, Team Leader, Wells Fargo Creative Services Technology, Wells Fargo
Speaker: Michael Chop, Senior IT Architect, Cadence
Speaker: Tony Sehgal, Sr. Manager, Digital Media Operations and Infrastructure, Oracle
Speaker: Eric Hards, Manager, Web, Media Graphics and Streaming, Lockheed Martin
Speaker: Larry Kless, Production Manager, Videoconferencing and Virtual Events, Kaiser Permanente

We started our discussion talking about the partnerships that we've developed within our organizations and how we use all the assets available us to make webcasting work.

Eric Hands shared how at Lockhead Martin, they just completed a architecture design working with each of our individual business units. Each unit currently has its own streaming system. Some from one vendor some from another. It has always been his goal to provide a unified architecture and they are getting close with these new accepted requirements. But it has a long way to go.

Mike Chop's elevator pitch is "To have a strategy around any audio/video that touches our
network". At Cadence, they are pretty strong on the webcasting, telepresence, unified communications, Microsoft Lync and trying to add mobile to the mix. They started building a pretty strong creative production group. Here is a link to their latest podcast.

Tony Sehgal discussed how at Oracle, they deliver live streams to both external and internal audiences using two different networks and media platforms. His responsibilities focus on live events, but he works with their broader team on hosting on demand media for Oracle's external audience. They do all their streaming in Flash, both internally and externally, and were one of the first organizations to stream with Flash multicast over their LAN. He's able to get metrics data for live events from Akamai and from MediaPlatform's Webcaster product. They also have a metrics team that implements SiteCatalyst to capture the official metrics data for our team. The SiteCatalyst plugin has been implemented on all of our live event platforms.

My work at Kaiser Permanente is focused on virtual events delivery, through videoconferencing, WebEx and webcasts and the full content life cycle. I partner closely with a colleague in our IT organization who heads up our WebEx rollout and over the last few years we've developed a Virtual Events Delivery Team. Prior to WebEx, we used our videoconferencing network as our internal broadcast network but since we've standardized on WebEx as our web conferencing platform we've been able to get to people's desktops, where they've been asking us to reach them for years. We work with internal business units on enterprise all hands meetings, town halls, educational sessions and since we're a health care organization we've even done live broadcasts from the OR (operating room). We currently don't have an internal video streaming we outsource large webcast events. On demand video is mainly delivered from web servers a progressive downloads and or from internal social media platform that is powered by Jive Software.

An interesting topic we discussed was a question Mike Chop asked about: What are “good metrics” for “stickiness”, his term for improving attention span. At Kaiser Permanente, we use Webex as one of our enterprise webcast platform, and a great tool within Webex, is the attentiveness meter that can tell if people are multi-tasking or paying attention. We've found that we can achieve 75% attentiveness with live video and real-time chat which helps keep the virtual attendees highly engaged. On demand video is not at all as engaging as live video, and having a community manager to respond to chat questions and add color helps keep people tuned in.

See my last post for more webcasting tips and tricks: Larry Kless' Weblog: I'm going to Streaming Media West to discuss Webcasting Tips and Tricks From the Enterprise