Sunday, March 8, 2009

Weekly Review: Looking Back and Ahead 3/2/09 - 3/6/09

The first week of March was busy in online video, streaming and advertising with most of the big stories breaking earlier in the week. I conducted several interviews last week that I'll be transcribing and osting in the coming week or so. I first spoke with Matt DeLoca, VP of Sales for The FeedRoom about their announcement of signing an OEM Agreement with Internap. Later in the week I had a great conversation with Peter Csathy, the new President and CEO of Sorenson Media. I then rounded out my week by paying a visit to my friends at TubeMogul and got a tour from Co-founder and CEO Brett Wilson and a video inteview with Mark Rotblat, VP of Business Development about their new product TubeMogul Inplay.

While this installment of the weekly review is a little late now that this week has already started it's still worth a look back as we look ahead.

March 2, 2009

Jimmy Fallon Gets the Net | Tilzy.TV
Back in December, when soon-to-be late night talk show host Jimmy Fallon began publishing nightly video blogs, I was a little skeptical of whether Jimmy and crew would take advantage of the platform, and I got called out in the comments for being too hasty in my judgment. Turns out, I was. Over the past three months, Jimmy Fallon has demonstrated that he does indeed understand this crazy medium.
Video: Daisy’s Bold Call on Mobile TV - TVWeek - News
reporter Daisy Whitney has been drinking the mobile video Kool-Aid and she tells you why in this week’s New Media Minute.

Video for all + HD! « Flickr Blog
Flickr video goes HD, tells time | Webware - CNET

March 3, 2009

Beet.TV: Online Video News Is Surging: YouTube News Views up 600 Percent
Driven by political and economic events and changing consumption patterns, Web video is becoming increasingly news-centric, according to Charlie Tillinghast, president of and Oliva Ma, manager of new at YouTube. Thanks Liz Gannes for co-moderating, to our wonderful panel, the folks at Ustream who streamed it and our hosts at Adobe.


BitGravity Announces Live HD Streaming, But Traction Will Be Hard To Come By | The Business Of Online Video

comScore: January Uniques Dip, Vid Views Up « NewTeeVee
sent us its overall VideoMetrix numbers for January, plugging in a few of the holes leftover from the rankings we received via Hulu last week. Somewhat surprisingly, in a month that had President Obama’s inauguration attract tremendous audiences, the number of total unique viewers dropped to 147.3 million from 149.5 million in December. The number of videos watched increased to 14.8 billion in January, up from 14.3 billion videos in December. From comScore’s email:


March 4, 2009

YouTube Surpasses 100 Million U.S. Viewers for the First Time
Americans’ Time Spent Viewing Jumps 15 Percent versus Previous Month

RESTON, VA, March 4, 2009 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released January 2009 data from the comScore Video Metrix service showing that U.S. Internet users viewed 14.8 billion online videos during the month, representing an increase of 4 percent versus December 2008.YouTube led the growth charge, accounting for 91 percent of the incremental gain in the number of videos viewed versus December, as it surpassed 100 million viewers for the first time.

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Google Sites Surpasses 100 Million Viewers in January
More than 147 million U.S. Internet users watched an average of 101 videos per viewer in January. Google Sites grew to 102 million online video viewers during the month, or more than two out of every three Internet users who watched video. Fox Interactiveranked second with 62.1 million viewers, followed by Yahoo! Sites (41.9 million) and Microsoft Sites (30.0 million).

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Other notable findings from January 2009 include:

  • 76.8 percent of the total U.S. Internet audience viewed online video.
  • The average online video viewer watched 356 minutes of video (approximately 6 hours), up 15 percent versus December.
  • 100.9 million viewers watched 6.3 billion videos on (62.6 videos per viewer).
  • 54.1 million viewers watched 473 million videos on (8.7 videos per viewer).
  • The duration of the average online video was 3.5 minutes, up from 3.2 minutes per video in December.
  • The duration of the average online video viewed at Megavideo was 24.9 minutes, higher than any other video property in the top ten.

Ooyala and Control Group Launch Next-Generation Interactive Video Demonstration: Financial News - Yahoo! Finance
Ooyala and Control Group have teamed up to showcase a new way of consuming and interacting with video. By leveraging Ooyala's Interactive Video technology, Control Group has created a customized demo that gives viewers the ability to control and personalize their video experience.
Experience the demo here:
Control Group and Ooyala Demo of Interactive Video.

March 5, 2009

Joost Continues Fight For Relevancy, Teams Up With Social Network Netlog
Joost Teams With Social Network Netlog; The New Hub Model |
More evidence that the major video-aggregation sites are morphing into hubs and distributors of content rather than pure destination sites: Joost today announced an agreement to make its library of over 50,000 videos available to users of the homepage of Belgian social-networking site Netlog. According to Quantcast, Netlog reaches about 25 million unique visitors a month, so Joost gains immediate access to a sizable new audience. Joost’s move follows a similar one by Hulu ,which said it will start playing its videos on the social-networking site

Ustream Announces Mobile Division with Premium Applications and Celebrity Users

March 6, 2009