Saturday, March 21, 2009

Beet.TV Launches BeetMedicine.TV, A New Women's Health Video Blog

This past week Andy Plesser, Executive Producer and Founder of the Beet.TV announced the launch of BeetMedicine.TV, a new video blog about women's health. The series offers viewers the opportunity to learn about medicine through a series of unique interviews with prominent physicians from the nation’s leading medical institutions and private practices. The medical and health category is one of the fastest growing in video blogging Plesser said, emphasizing that they are not providing medical advice but hopes it will be a valued guide to understanding disease.

The principal focus of BeetMedicine.TV is on women’s health, with extensive coverage of breast and ovarian cancers as well cardiovascular disease, aging, stress and eating disorders. The program presents both existing therapies and new emerging technologies and treatments.

The production design of the new show is an upgrade to the existing Beet.TV video blog which features video interviews with digital media and technology executives. The BeetMedicine.TV videos are shot with a HD camera and presented as 16:9 letterbox with the subjects against in a clean white background. Plesser acknowledged a special thanks to David Kavanaugh, videographer/editor, Eric Bross, designer, and Bob Salpeter, who created the new logo.

This video features Alison Jacoby, MD from UCSF who describes how she uses a robotic device to remove uterine fibroids. Here's the post on BeetMedicine.

Johnson & Johnson, the sponsor of the video blog and a post-roll J&J produced health segment follows each episode. The project is led by Peter Pressman, MD, a noted Manhattan Surgical Oncologist who specializes in the treatment of breast cancer and author of the Complete Guide to Breast Cancer, who provides text annotation on the blog and serves as medical adviser to the blog and conducts most of the interviews.

Congratulations to Andy and Beet.TV for their new online video venture and for focusing on this very important category of women's health.

About BeetMedicine.TV and Andy Plesser

BeetMedicine.TV is produced by Beet Media, LLC, a New York-based company which publishes Beet.TV, a video blog about digital media and technology. The company was founded in 2006 by Andy Plesser. The company also produces videos for companies and provides consulting services. Plesser is also the founder of Plesser Holland Associates, a Manhattan public relations firm. His wife Kathy Plesser, MD is New York City radiologist who specializes in women's imaging. Related: