This past week Andy Plesser, Executive Producer and Founder of the Beet.TV announced the launch of BeetMedicine.TV, a new video blog about women's health. The series offers viewers the opportunity to learn about medicine through a series of unique interviews with prominent physicians from the nation’s leading medical institutions and private practices. The medical and health category is one of the fastest growing in video blogging Plesser said, emphasizing that they are not providing medical advice but hopes it will be a valued guide to understanding disease.The principal focus of BeetMedicine.TV is on women’s health, with extensive coverage of breast and ovarian cancers as well cardiovascular disease, aging, stress and eating disorders. The program presents both existing therapies and new emerging technologies and treatments.
The production design of the new show is an upgrade to the existing Beet.TV video blog which features video interviews with digital media and technology executives. The BeetMedicine.TV videos are shot with a HD camera and presented as 16:9 letterbox with the subjects against in a clean white background. Plesser acknowledged a special thanks to David Kavanaugh, videographer/editor, Eric Bross, designer, and Bob Salpeter, who created the new logo.
