Wednesday, January 28, 2009

Online Video Advertising Technology Company Mixpo Partners with Leading Local Media Publishers to Drive Online Video Advertising Forward

According to eMarketer, despite overall economic developments, online video ad spending will rise by 45% in 2009 to reach $850 million. The two key factors that support this trend are 1) the dramatic increase of professional video content on the Web coming mainly from the TV networks which will create a viable business for brand marketers and 2) while most advertisers are cautious with their spending, they will still need to reach online audiences and video is the key. Local online advertising analysts Borrell Associates said streaming audio and video ads currently account for 19% of local online revenue and will rise to 59% in 2013.

Local newspaper and media publishing companies are struggling to compete for those ad dollars for solutions and are looking to provide SMBs (small and medium-size businesses) low-cost local advertising solutions

Mixpo, an online video advertising technology company for small-to-medium businesses based in Seattle, today announced partnerships with five leading local media publishers: NBC Local Media, Tribune, Freedom Communications,, and Fisher Communications. The partnerships are designed to enable advertisers of all sizes to run actionable online video advertising campaigns and promote their businesses at a local level.

Under today’s agreements, each partner is integrating Mixpo’s VideoAd platform into their online advertising solutions. With the increased effectiveness of video advertising and seamless integration of the Mixpo technology, these local media publishers are able to leverage their existing assets, such as highly localized sales forces, targeted audience reach, and existing advertising clients, to better monetize their display ad inventory and generate increased revenue.
VideoAd by Mixpo

“Mixpo’s new partnerships – across the Newspaper, TV and Radio media segments – represent the best locally focused media publishers in the industry. We share the conviction that it is at the local market level that customers want to engage, and where advertisers want to be present,” said Anupam Gupta, Mixpo president and CEO who prior to leading Mixpo was a senior business leader in Microsoft’s online services group and was responsible for launching Microsoft’s popular MSN messenger product.

“Many of our partners are traditional, local media companies – across Newspaper, TV, Cable and Radio segments – that understand how online video advertising can help them transform their businesses online,” said Gupta. “Our partners offer premium local content and a local sales presence that keeps them directly connected with local audiences and advertisers. Combining those significant assets with our online VideoAd platform, helps them deliver very compelling local advertising solutions.”

Mark Robertson of ReelSEO has been covering Mixpo over the last year and has more information on Mixpo's new partners and what they're saying in this post from today, Mixpo helps Newspapers Bring Online Video Marketing to Local Businesses - ReelSEO, as well as more background and interviews with Mixpo in these related posts:

Just last week Mixpo was selected as a winner of the 2009 OnMedia 100 Award given to private, emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. The selection to this prestigious award is based on disruption in the marketplace. In the words of Tony Perkins, founder and editor of AlwaysOn, "This is the list of the top 100 emerging companies that are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and publishing industries."

About Mixpo
Mixpo is an online video advertising technology company based in Seattle. The company’s comprehensive VideoAd platform enables any advertiser, from small to large, to run actionable online video advertising and locally promote their business. Mixpo’s VideoAd platform is available through partnerships with local media publishers, including Comcast Spotlight, NBC Local Media, and Tribune. Mixpo enables publishers to seamlessly integrate VideoAds into their online solutions for local advertising, demonstrate effectiveness to advertisers, and increase revenue. Mixpo also enables national agencies and advertisers to dynamically create and target VideoAds to drive more cost- effective local marketing and promotions. For more information visit: