Sunday, January 18, 2009

Neilsen is Listening in For Online Video Views

With the push for more targeted online video viewing experiences content creators and aggregators are using an evolving set of tools to analyze viewing data. recently spoke with Jon Gibs, VP for Media at Nielsen in December about their new system to track online video views on multiple sites through distinct "audio signature file." Andy Plesser and Gibbs discuss the big changes ahead in making online video monitoring and metrics more complete.

"One of the most significant efforts underway is the development of "audio signature files" -- Jon explains that each show has a distinct audio file and that file can be monitored on various sites where the segment is seen." - Beet.TV: Nielsen to Track Online Video Consumption with Audio Signature Files