Thursday, January 29, 2009

Mixpo Empowers SMBs with Turnkey Online Video Marketing Solutions, Reel SEO Interview with Mixpo’s CEO Anupam Gupta

Back in March 2008, Mark Robertson of Reel SEO described Mixpo as "an online video advertising company dedicated to providing a turnkey online video marketing solution for small and medium-sized businesses. They have developed a proprietary technology platform that leverages the power of video to drive action and deliver measurable results for SMBs and It is my opinion that Mixpo currently offers the most innovative and effective solution in the industry."

"Mixpo’s aim is to provide advertisers with a video marketing and video SEO solution that helps to drive visibility and direct-response (within the video player itself) from qualified consumers. Instead of a company stockpiling one-use videos on local servers or company websites where the videos may not be found by the search engines (hint hint IYPs), Mixpo is helping get consumers eyes on the business."

Mixpo has received extensive coverage on Reel SEO (see last post for links) including this interview with Anupam Gupta, CEO of Mixpo who discusses how important search visibility is for SMB videos and the difference in performance of traditional banner ads vs. video banner ads.