Kelsey Blodget, Beet.TV Associate Producer spoke with For Your Imagination CEO and Co-founder Paul Kontonis about the new vertical video networks FYI is launching in 2009. A personal finance network GEQ and fashion network Glampede, will join their existing networks The Green House, DadLabs and Axis of Comedy. She notes that, "although sponsorships for the videos grew significantly in 2008, branded entertainment still accounts for the vast majority of revenue."
eMarketer predicts that online video will surge forward this year as a viable base for brand marketers with a +45% spend in 2009 to reach to reach $850 million, and with it will be the companies like For Your Imagination that have established footholds in the industry.
In the interview Paul says, "Until the media side really gets its act together and understands how to buy sponsorships in online video, you're going to see a lot more on the branded side because that's starting from the creative groups that are much more willing to jump into the space, play with those experimental dollars."
I also interviewed Paul recently which you can read in the following post:
For Your Imagination Enhances Online Video Market Leadership With Reach, Revenue and Solutions, Says CEO Paul Kontonis
Or read it on Vator News at:
For Your Imagination's distribution play
FYI increases advertising and sponsorship revenue for Web video by 34%
Contact: Paul Kontonis
For Your Imagination
(o) 866-475-6908 x 701