Online video continues to explode and businesses now have the opportunity more than ever to promote their products and services and reach customers. It's become essential for businesses to incorporate social media marketing into their overall marketing plan, and video is one component that has become more crucial than ever. Also, with the development of affordable content creation tools and the solutions available from online video platforms, you don't need to be a high-end video producer to create and distribute professional-quality video.
What's in the book?
"In addition to everything I know about choosing a camera, lighting, sound, editing, hosting, conducting interviews, making videos without a camera and going live, I've included interviews with many successful online video creators. In the book I cover connecting with viewers, smart use of metadata, creating niche content, having passion for what you are doing, uploading everywhere, and understanding distribution and marketing."
From the Back Cover
"Use online video to Get Seen and drive your business to new heights. The new rules of social media are constantly changing. The world of online video is exploding. Hollywood is getting into the game, professional actors and writers are joining in, and independent producers are finding their niche. Now, companies are wide awake to the new opportunity that video presents for product and brand promotion, as well as long-term customer engagement."
"Are you paying attention? Are you getting your business seen?"
"Steve Garfield is hilariously awesome. He gave us timely advice when we started our videoblog, and now he's put that advice and more into this ridiculously thorough guide." — JIMMY FALLON, Late Night with Jimmy Fallon
About Steve Garfield
A recognized video blogging expert, Garfield has been featured in Newsweek, Time, The Wall Street Journal, Rolling Stone, and Boston Globe and on CNN, BBC, and BusinessWeek.com. He blogs regularly at Off on a Tangent, which has received over 1 million visitors, posts videos at Steve Garfield’s Video Blog, (http://SteveGarfield.blogs.com), and can be found on twitter at http://twitter.com/stevegarfield where he has over 18,000 followers.
Steve is the founder of Boston Media Makers and has helped the group to spread to other cities including New York and Washington, DC. He was chosen as the Boston correspondent for the pioneering video podcast, Rocketboom, and he also provides citizen journalism reports for CNN iReport, The Uptake, and techPresident. Steve lectures at Boston University, Northeastern and Emerson College.
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