Many of the executives talked about how online video will continue to grow, how online video services and delivery will become more commoditized, how standards will evolve, how television will shift online, how mobile will explode, how we'll see emerging models for online advertising, analytics, monetization and convergence of content across all three screens and new generation portable devices, and many more perspectives. The print version has been published and the online version should be available sometime soon. You can read many of the predictions online at the companies' blogs.
Here's what I wrote:
"Today, virtually every aspect of video has become a business. Content producers, media companies, SMBs to major corporations all have the same opportunities to build their businesses as online video publishers.What is important for video publishers is the value that video brings to ROI. It won't be enough for companies to just deploy video solutions. They’ll need to engage in the communities where their audiences are through a variety of social networks. Conversation tools like Facebook, Twitter, YouTube will help marketers extend their reach and promote their brands. Video is really becoming part of people’s strategy and part of the ecosystem of their overall marketing plan.
So what did we learn from 2009? Yes, video is big and keeps on growing. But if 2009 proved anything, it showed us that the power of video and social media can change the way we experience world events, like Presidential Inaugurations or breaking news stories from citizen journalists seen first on YouTube or Twitter.2009 saw a shift in how we do business from the personal to the virtual. From the boardroom to the living room, to the mobile device that will soon do everything -- so it's no surprise that video has become the vehicle for our conversation.More than any other year, 2009 saw the rise of video one of the most effective communication mediums. In 2010, the focus will be on high quality content, storytelling, and business models that will continue to emerge to foster that growth."
Now onto my annual collection of predictions from around the web:
Robin Good and Robin Good and Daniele Bazzano of MasterNewMedia prepared this 2-part collection of predictions:
- Top Internet Trends 2010: A Guide To The Best Predictions From The Web - Part 1
- Top Internet Trends 2010: A Guide To The Best Predictions From The Web - Part 2
I made sure that there were no duplicates from Robin Good's list of predictions:
- 11 Predictions for the Online Video Industry in 2010 - Mark Robertson, Reel SEO - Everyone is giving their predictions for the Internet marketing and online video space in 2010 and I thought I’d better jump on the bandwagon with my 2 cents… Granted, I certainly have some more insightful predictions that I could provide but I figured it’s New Year’s Eve and we should all be relaxing…
- Predictions For Online Video in 2010 | Jeremy Allaire | Voices | AllThingsD
2009 brought a lot of change to the online video world. We saw the surging growth of new players like Hulu, the advent of TV Everywhere (TVE), the first steps of YouTube’s monetization, more live video and mobile video, and video starting to reach beyond media and into other sectors of society. Video advertising-based monetization also grew 50 percent year over year–the fastest growth rate for any form of advertising during the Great Recession. From the energy of our customers to the phone calls from investment bankers, it is quite apparent that 2010 is going to be a very significant year again for online video...
- Kaltura CEO 2010 Prediction for Online Video
We will see continued commoditization of the video delivery space. With affordable HDTV-grade online delivery available to all, publishers’ focus will shift from the delivery layer to the application layer. ‘Cookie cutter’ stand-alone video management features will be replaced by highly customized functionalities and work-flows that are tightly integrated with other content management systems...
- 2010 Predictions for Online Video « Online Video and Video Providers - VidCompare - We’re seeing 2010 predictions emerge in the Online Video space by industry leaders and it provides for interesting reading. That being said, there’s nothing shocking being stated, or rather, there are no big surprises or prognostications of something new to come. Everyone tends to agree on what to expect in the New Year including the much hyped TV Everywhere, set-top boxes, multiple screens, and of course, mobile.
- 2010: The Year of TV Everywhere | www.digitalsmiths.com
- A year of evolving technologies for a dynamic market - Corporate Updates - Blog - thePlatform
- In 2010, Expect TV Everywhere, a Boxee Bust, and OTT Video - NewTeeVee
- Trends in Online Video for 2010 - Part 1 | Brightcove Blogs - Jeff Whatcott's Station
- 10 Predictions for 2010 - Reviews by PC Magazine
- 10 Predictions for 2010 In the World of Tech - louisgray.com
- 10 Predictions for 2010-2019
- 10 things that will happen in Search in 2010 | Royal Pingdom
- 10 Tech Concepts You Need to Know for 2010 – DNA Origami, Metabolomics, Osseointegration - Popular Mechanics
- 2010: 5 Media Predictions You Can Bank On
- 2010 Computing: Lighter, Faster, Mobile and Connected - louisgray.com
- 2010 Predictions & Trends: Technology, Media & Marketing | Darren Herman
I created an uber prediction list back in 2007 and it was a hit. Here are some of the predictions already posted across the net re: technology, media, and marketing – three things I’m very interested in... - 2010 predictions: Another turbulent year ahead for media - latimes.com
- 2010 Predictions Round-Up - eMarketer
- 2010 Prediction Roundup: From Outlandish to Likely - PC World
- 2010 Tech Predictions that Matter | 2010 Predictions | Technology Predictions
- 2010: The Year of Augmented Reality
- 2010 to bring new resolutions, new attacks on Adobe software
- 5 Predictions for the Music Industry in 2010
- 6 Tech Predictions That Helped Shape 2009 and 6 That Might Shape 2010
- Adobe tops list of 2010 threat predictions
- Advertising - Uptick in Global Ad Spending Is Forecast for 2010 - NYTimes.com
- Big List of 2010 Predictions | CenterNetworks
- Blogging Predictions For 2010
- Buzzwords For 2010: Which Words Will Catch On Next Year?
- CES 2010 Predictions | Consumer Electronics Show | CES 2010
- Eight trends to look for in 2010 | VentureBeat
- Facebook: 5 Predictions for 2010
- Five 2010 Predictions About Tech Companies - Bits Blog - NYTimes.com
- Five Music Predictions for 2010 (and Five Reasons Why 2009 was a Flop)
- Five Tech Themes for 2010 - Bits Blog - NYTimes.com
- For 2010, Expect Display Ads On The Google Homepage
- Five Search Marketing Predictions for 2010
- Internet Marketing 101: Email trends for 2010 - Email Marketing - BizReport
- Location, Location, Location: 5 Big Predictions for 2010
- Mashable’s Pete Cashmore Talks Web Trends 2010 With CNN’s Campbell Brown [VIDEO]
- MediaPost Publications - 2010: A Watershed Year for Digital 12/29/2009
- MediaPost Publications - Four Email Marketing Predictions for 2010 12/08/2009
- MediaPost Publications: Social Media Insider Readers Make Their Predictions For 2010 12/23/2009
- More attacks expected on Facebook, Twitter in 2010 | Safe and Secure - CNET News
- More Media/Ad Trend Predictions for 2010 | WebProNews
- My 5 Consumer Internet Predictions For 2010
- Predictions for 2010? -- Engadget
- Online Advertising Set For Modest Recovery in 2010, M&A to Heat-up and IPO Pipeline to Open a Crack, paidContent's Rafat Ali
- Open source predictions for 2010
- Predictions for Google's 2010
- Reflections of a Newsosaur: My un-predictions for 2010
- Richard Bernstein's 10 Predictions For 2010
- Tech Headlines We'll be Reading in 2010 - Reviews by PC Magazine
- Tech Mergers and Acquisitions to Grow in 2010
- Tech trends for 2010 — a Netscape moment coming up | VentureBeat
- Technology Predictions Are Mostly Bunk | Gordon Crovitz, WSJ.com
- TechRadar's 2010 technology predictions | News | TechRadar UK
- Ten Predictions For The E-Reader/E-Book Market In 2010
- Ten Technologies That Will Rock 2010
- The Wish List: 7 Things We Hope Will Come True in 2010 – GigaOM
- TUAW bloggers post their Apple predictions for 2010
- VatorNews - 5 Most Interesting VC Predictions for 2010
- What To Expect in 2010 | Regular Geek