Wednesday, October 1, 2008

Streaming Media West Interview with Adriana Gascoigne

Adriana Gascoigne is the Director of Corporate Communications at hi5 which launched in 2003 and is now one of the world’s largest and fastest-growing social networks. Last week hi5 became the first major social network to offer a language translation tool that's fully compliant with the OpenSocial v0.8 standard. Adriana is a seasoned vlogger for, MeeVee, TheWeakSpot and has had numerous clients in the corporate and technology industries. She founded Girls in Tech with Jessica Valenzuela and Davina Anthony in March 2007, "an organization focused on women's entrepreneurial and innovative achievements in technology."

MP4 version here

I had a few minutes to talk with Adriana who spoke at Streaming Media West as part of the panel session on New Media Production: Building an Independent Media Brand which focused on how new media producers navigate the online video landscape from concept development to distribution, licensing, and marketing. In this clip she says that there are great opportunities for niche content producers and that we're lacking a lot of vertical television. She offers advise to video and new media students recommending that they learn new media tools and engage in distribution networks.

One her next ventures will be Smitten With Mittens which will launch in December 2008. "a non-profit providing warm mittens and clothing to orphans in third world countries during their respective Winter seasons."