In preparation for the video shoot, Liz asked me for a few pointers on how to capture the story using a Flip camera. Her boss handed her a Flip without any instructions and only about a day or so to prepare. I had previously led a Flip 101 training session for some of her colleagues in Media Relations and Corporate Communications, who also were given Flip cameras as part of KP's growing use of social media within internal and external communications.
After her video shoot, Liz worked with one of our Sr. Web Developers to both edit the video and post it to our Intranet website. The completed video got rave reviews and she went on to produce several videos which were even better the first as she learned more and got more comfortable with the medium.
It turned out to be a great case study for using video in corporate communications and a perfect fit for the Ragan webinar audience. The webinar itself was very well attended with over 200 paid attendees. You can buy the CD from Ragan for $99 here, but below you'll find our webinar slides for free.
- How to frame an interview to give your speaker enough head room
- When to use a tripod and why you should avoid zooming
- How to select the best background for your interview
- Tricks to make sure your video is always sharp and in focus
- What kind of lighting conditions you need for good picture quality
- How to avoid producing grainy video
- Ways to light your subject, without buying expensive equipment
- How to avoid distracting background noise
- Why you need to stay close to your interview subject
- When to use an external microphone
- Why shorter is always better
- Types of free software you can use to create your video vignettes—and optional equipment you can buy if you want to kick it up a notch
- A step-by-step process to edit your Flip video, including transferring the video, creating a timeline and uploading it to your intranet or YouTube
- What types of stories are best told with a Flip camera
- How to produce videos that your audience will want to watch—over and over again
- Why clips produced on a Flip can be more engaging that polished, professional videos
CEO Mark Ragan during the Q&A, who shared some tips of his own on how you can use a Flip camera at events to record simple "man (or woman) on the street" interviews. At a recent conference in London, he shot an number interviews with attendees ad asked them all the same question, "What British communicators hate about jargon?". He was able to get a range of spontaneous and often humorous answers. He also recorded a brief introduction of himself to give it some context, by handing the camera to the last person he interviewed, then edited it all together in Windows Movie Maker on the plane ride home.
Some of they take-aways from the webinar to keep in mind are that you really have to consider have to consider your audience when you produce a video. Is your audience online or on mobile devices? Will the video play a big screen or little screen? Do you need a broadcast quality video production or will a $200 pocket video camera do the trick for you? Flip, Kodak or any other pocket video camera and cell phone cameras provide an immediacy of your subject matter. With the evolution of the UGC-generation we've accepted a lower quality threshold. Things that are little rough around the edges are seen as more authentic.
A Few Parting Tips
- When you're shooting your video don't forget to get a variety of shots as good B-roll.
- Anticipate any action, take charge and remove any obstructions that are in your way, rehearse your interviewees and do a couple takes.
- Don't be afraid to ask them to start over if you need a shorter take or if they say too many "Umms".
- If you're using a Flip, try to use a back up audio recorder that has an external microphone. There's a slide in the presentation with a few makes and model numbers you can try, or if you have more than one Flip, set one closer to your subject and splice the audio together when you're editing.
- What's important though, is to have a compelling story that can be told in 90 seconds or less, good audio and lighting, and a steady camera. That will help not only hold your audiences attention, but also as the title of the webinar says, inform, engage and even entertain them.