Read the NY Times story here: MGM to Post Full Movies and TV Shows to YouTube - NYTimes.com
The article notes that YouTube is in the process of rebranding itself to lure studios who have avoided partnering YouTube and comaplain about their lax approach to copyight enforcement. James L. McQuivey, an analyst at Forrester Research, said “YouTube is essentially saying to media companies, ‘We are sorry for our past copyright stance; we weren’t thinking big enough. Let’s see how we can make some money together... "They have hundreds of millions of views,” he said, “and it will be very hard for studios to pass that up."
YouTube has introduced many new features of late including increasing uploads to 1 GB, Theater View which has been likened to Hulu's "lower lights" feature and Video ID which allows media companies to spot unauthorized clips of their content on the site and either remove it or leave them up and and sell ads on them. As part of the deal MGM will monitor the site using the Video
"We believe in comprehensiveness, and we want to have deals with everybody,” said Jordan Hoffner, the director of content partnerships for YouTube. “We want to be able to give users the most content possible.”
This partnership with MGM could be the first of many possible partneships with other studios. Hoffner hinted at other possible deals with Time Warner and Sony, a part owner of MGM.
Read more here:
- MGM first to post full-length features to YouTube | Latest Digital Media News - CNET News
- YouTube’s Content Thaw: MGM Posting Full Shows and Movies On It | paidContent.org
- MGM Gives (a Tiny Bit of) Full-Length Video to YouTube « NewTeeVee
- YouTube to get MGM’s also-rans — mathewingram.com/work
- YouTube signs deal with MGM for movies - TECH.BLORGE.com
- MGM to experiment with Youtube « TechBays
- YouTube - MGM's Channel