
Kelsey Blodget of Beet.TV interviewed Amir Ashkenazi, CEO of Adap.tv last week at the Beet.TV Online Video Roundtable about how they're empowering publishers to serve their own ads using Adap.tv Onesource. Announced on Monday, OneSource extends its capability to video by allowing publishers to serve ads from multiple existing sources like DoubleClick DART and Microsoft Atlas Ad Manager to its platform. In her post, Adap.tv Lets Publishers Serve Video Ads Through Display Ad Services, Blodget says, "By using an existing display ad servers for video, publishers don't have to spend hundreds of thousands of dollars on a new ad server to monetize video--a cost-saving measure especially important in our current economy, according to Ashkenazi."
"Our publishing partners have made significant investments in their display ad serving platforms," said Amir Ashkenazi, founder and CEO of Adap.tv. "Yet display ad servers are not designed to effectively serve and manage ads on video. Using Adap.tv OneSource, online publishers can now extend the functionality of leading display management systems such as DART and Atlas to meet the expanding needs of their business at a time when video is becoming a major component of revenue. Today's announcement is indicative of our commitment to helping publishers make the most of online video advertising by supporting multiple sources and formats, including their own ads, from premium ad networks, and through our backfill solution that includes over 50 global ad networks across many formats." - from Adap.tv Empowers Publishers to Serve Own Video Ads by Extending Capabilities of Existing Display Ad Servers - Adap.tv Press Release
Amir spoke at Streaming Media West in September on my panel session Online Video Publishing and Marketing Strategies.
About Adap.tv
Adap.tv is the creator of OneSource, the first platform to help publishers fully monetize their online video content. Based in San Mateo, CA, the company is privately held and is backed by Spark Capital, Redpoint Ventures and the Gemini Israeli Fund.