Thursday, November 6, 2008 Empowers Publishers With New Capabilities to Serve Ads from Existing Display Ad Servers

Since they were founded in November 2006, has grown to become one of the leading innovators in the online video advertising space. Their unique platform Onesource "the first open and universal video ad platform" allows publishers and advertisers match contextually relevant ads to video content in a viewer friendly manner. In September, they raised $13 million B round funding led by Spark Capital, Redpoint and Gemini with their total funding to date now at $23 million. Last month they introduced a new preroll ad format that utilizes five-to-seven-second title cards that appear immediately before a video. "They can be static HTML ads, rich media ads or short video ads. With these pre-roll title cards, ad networks and brand marketers can turn standard 300x250 ad creative units into high impact, highly responsive video pre-rolls with no additional creative development. Website publishers benefit by earning pre-roll video-like CPM rates for a short seven second-maximum ad unit that most viewers easily accept." - from's New Ad Format Makes Video Advertising Better for Consumers, Website Publishers and Online Advertising Networks. Pre-roll Title Cards Bridge Gaps Between Standard Website Ads and Video Ads 10/07/08

Kelsey Blodget of Beet.TV interviewed Amir Ashkenazi, CEO of last week at the Beet.TV Online Video Roundtable about how they're empowering publishers to serve their own ads using Onesource. Announced on Monday, OneSource extends its capability to video by allowing publishers to serve ads from multiple existing sources like DoubleClick DART and Microsoft Atlas Ad Manager to its platform. In her post, Lets Publishers Serve Video Ads Through Display Ad Services, Blodget says, "By using an existing display ad servers for video, publishers don't have to spend hundreds of thousands of dollars on a new ad server to monetize video--a cost-saving measure especially important in our current economy, according to Ashkenazi."

"Our publishing partners have made significant investments in their display ad serving platforms," said Amir Ashkenazi, founder and CEO of "Yet display ad servers are not designed to effectively serve and manage ads on video. Using OneSource, online publishers can now extend the functionality of leading display management systems such as DART and Atlas to meet the expanding needs of their business at a time when video is becoming a major component of revenue. Today's announcement is indicative of our commitment to helping publishers make the most of online video advertising by supporting multiple sources and formats, including their own ads, from premium ad networks, and through our backfill solution that includes over 50 global ad networks across many formats." - from Empowers Publishers to Serve Own Video Ads by Extending Capabilities of Existing Display Ad Servers - Press Release

Amir spoke at Streaming Media West in September on my panel session Online Video Publishing and Marketing Strategies.

is the creator of OneSource, the first platform to help publishers fully monetize their online video content. Based in San Mateo, CA, the company is privately held and is backed by Spark Capital, Redpoint Ventures and the Gemini Israeli Fund.