While online advertising is still seeing positive growth in these tough economic times eMarketer is forecasting a dip in ad spending in 2009 to the single digits. They revised their August projections from a 14.5% gain to only a 8.9% growth and said it may take several years before the ad dollars fully return. One positive note is that the online paid search spending will grow 21.4% and that bodes well for online video publishers.
In this video Daily Whitney offers some advise on weathering the economic storm. She says,"If you want to stay a step or two ahead of the market, then you might want to take some advice from eMarketer. The research firm outlined several tips for success in these lean times, and one of those tactics is online video."
