Wednesday, November 19, 2008

Netflix CEO Wants To Get Their Streaming Client Software into Every Internet Connected Consumer Electronic Device; It's on New XBOX 360 in HD Today!

Last week at the NewTeeVee Live conference in San Francisco, Rafat Ali spoke with Netflix CEO Reed Hastings. In this short video Hastings discussed the future of the streaming and how he wants to get their streaming client software in every internet connected consumer electronic device. Netflix has been successful in positioning itself to move beyond DVD distribution and today partnering with Microsoft to usher in a new era in home entertainment as the first to bring instant streaming in High Defintition to consumers with the new Xbox 360 Experience (NXE) console. Xbox 360 is the only Netflix-ready device on the market with this offering. Netflix subscribers will be able to stream up to 12,000 TV episodes and movies with approximately 300 in full HD. You'll need to be an Xbox Live Gold member to access the service.

Michael Hatamoto of CDFreaks says, "Video quality is impressive, but users who are on slower Internet connections may be rather disappointed. I found it to be somewhere between DVD and upscaled DVD quality, and it initially seemed better than Roku's service."

The specs on their HD Quality are here.

In this Contentnext video Reed Hastings addresses what he's doing to build parterships with device makers, timelines for making partnetrships work, reaching TV with web browsers, cost margins of DVD vs. streaming, his competitors like Hulu and traditional cable companies (which he sees as a potential partner among) , how to build the online video inventory and his outlook for the DVD busines for next year.

Liz Gaines wrote yesterday in that "The living room is on the horizon. And Netflix stands ready to capitalize on it. CEO Reed Hastings won us over by being engaged, enthusiastic and realistic about Netflix’s role in our home entertainment near-future. He described the current living room streaming environment, in which sites and devices come up with case-by-case solutions for publishing video, as a “brute force approach,” and instead proposed that a browser run directly on a TV." - from 10 Things We Learned About the Future of Online Video from NTV Live « NewTeeVee

Check out NewTeeVee’s coverage of his keynote or watch it here.