Saturday, May 2, 2009

Web Video & Healthcare: Case Studies & Best Practices, Webinar May 14th

I'm happy to announce that I'll be participating as a panelist in this upcoming webinar event hosted by Business Development Institute and The Feedroom. The event details and description is listed below and I'm pleased that I'll be presenting a case study in web video in the health care setting with representatives from The Mayo Clinic, Johnson & Johnson and Matt DeLoca from The Feedroom who just spoke as part of the Enterprise Video Roundtable. I also interviewed Matt last month at the Web Video Leadership Forum Breakfast and prior to that event we spoke about The FeedRoom Signing an OEM Agreement with Internap Network Services. Look for that interview here soon.

Web Video & Healthcare: Case Studies & Best Practices
Date: Thursday, May 14, 2009 2:00 PM - 3:00 PM EDT, 11:00 AM - 12:00 PM PDT
Venue: Webinar
Registration website:

Event Profile:

We specifically focus on the application of web video within the Healthcare industry including pharmaceutical, medical device, and life sciences organizations.

We will cover questions such as:
- How are leading healthcare organizations using web video to achieve communications goals?
- How do you deal with regulatory issues when planning web video and other social media projects?
- How can video be deployed in a way that is cost-effective and least disruptive to my network and infrastructure?
- Who are the major players in content, distribution, and technology?
- What’s the role of web video within a social media strategy?
- How do healthcare organizations embrace web video to create communities?
- What changes / evolutions can I expect to see over the next 6, 12, 18 months?
- What do I need to know about web video as it relates to my marketing/branding strategy?
- How do you use web video for internal communications?

Larry Kless, Multimedia & Videoconferencing, KAISER PERMANENTE
Lee Aase, Syndication and Social Media, MAYO CLINIC
Matt DeLoca, Senior Vice President, THE FEEDROOM
Robert Halper, Director, Video Communication, JOHNSON & JOHNSON

Contact: Maria Feola [ ] Phone: 212-765-8043