Thursday, May 7, 2009

Follow up from Streaming Media Enterprise Video Roundtable, The Feedroom Answers Questions

The Feedroom, a pioneer in online video communications, co-hosted and participated as one of the four online video companies in the Streaming Media Webinar 'Enterprise Video Roundtable' on April 30th which highlighted strategies to improve enterprise communications and lower costs through online video best practices. The session was moderated by Eric Schumacher-Rasmussen, Editor-in-Chief of Streaming Media and the the vendor panel featured Matt DeLoca, Senior Vice President of Saleand Marketing, The FeedRoom, Eric Armstrong, President, Kontiki, Ray Hood, CEO, Qumu, Inc. and Dave Gascoine, CTO, Streamlogics.

If you missed it or would like to view it again it’s available on-demand for the next 90 days at:

As a follow up to the webinar The Feedroom decided to put together a post-webinar video chat with Matt DeLoca to explore in greater detail some of the questions that were asked during the webinar.

The Feedroom provides web video solutions enabling organizations to communicate online. Their SaaS offerings and related services allow corporations, universities, and government agencies to more effectively reach employees, recruits, partners and customers using online video. Widely used by Fortune 500 enterprises, government agencies and media companies for a variety of internal and external communications, FeedRoom Enterprise Video PlatformTM (EVP) 4.0 is a fourth-generation online video platform that provides end-to-end capabilities for the management and delivery of online video. It supports customizable video players, including FeedRoom Access, a Section 508-compliant solution for users with disabilities.

The Feedroom had several key announcements within the past few weeks including The FeedRoom teaming up with web analytics and online business optimization platform Omniture to measure online video ROI. Mark Portu, President and CEO of The FeedRoom said, “While marketers increasingly recognize the power of video for creating connections with customers and prospects, many still struggle to fully understand the ROI of their investments. In practice, most of the value driven by online video goes unmeasured by marketers when, in fact, answers to key questions like ‘Are visitors clicking through?’ and ‘Are they buying something?’ are more critical than ever. By combining the data from SiteCatalyst with EVP’s built-in reporting on who’s using video, what they are watching, where and for how long, we give marketers the ability to truly understand the tremendous impact that online video and related advertising is having on their business and brand.”

Additionally, just this week The FeedRoom was selected as online video provider for new the Defense Media Activity Initiative as part of a four year $37 million contract awarded by the U.S. Department of Defense (DoD) to the company’s government solutions partner, OMNITEC Solutions, Inc. covers the provision of software solutions, new media integration and other support to upgrade thousands of DoD Websites. This work includes consolidating and modernizing the Web properties under a common architecture to improve communications and produce substantial cost savings by eliminating redundancies in Website administration, hardware and bandwidth.

I had the opportunity to speak with Matt DeLoca recently about The Feedroom and I'll be publishing my interviews with him soon.